API Possibilities

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APIs … what are they?

Google Map on virginactive.co.uk

SlideShare doc on lifehacker.com.au

YouTube video on khanacademy.org

APIs are a way to use external data within your own site or app. Some examples …

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LinkedIn APIs … why use them?

LinkedIn Data

LinkedIn APIs

Mobile Sites & Apps

Desktop Sites & AppsProfile

Newsfeed

Company

Groups

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LinkedIn data … what’s available?

Profile

Newsfeed

Company

Groups

• Name• Job Title• Company• Industry• Location• Experience• Education• Groups Joined

…

• Company Name

• Company Size

• Industry• Products &

Services• Followers• Company

Updates…

• Status Updates

• Authors• Likes• Shares• Follows• Comments

…

• Group Name• Discussions• Authors• Likes• Shares• Follows• Comments

…

Complete list at http://developer.linkedin.com/documents/profile-fields

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Make it relevant and social …

Sites & Apps(Use LinkedIn data to

Personalise the experience)

LinkedIn.com(Build sharing into the

experience to

Amplify traffic & engagement)

Newsfeed updates

linking back to site/app

Amplified traffic back to site/app

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Combine data to add value …

LinkedIn data

Hilton DoubleTree data

Google Maps data

A site or app that meets your objectives

(In this case, a site that enables event managers to find suitable Hilton DoubleTree hotels, then connect and communicate with

hotel reps)

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Things you can do …

• Basic Plugins • Full-fledged APIs−Product Finder

−Product Promoter

−Advisor Finder

−Social Content Hub

−Event Promoter

−Profile Analyser

−Many more …Complete plugin list at http://developer.linkedin.com/plugins

Product Finder …

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Objective

How does it work?See next slide …

Increase brand and product awareness

The IE Master Finderwww.ie.edu/business-school

SolutionMatch IE’s degrees with users’ LinkedIn profile with IE’s degree data to provide personalized, relevant degree suggestions

ES

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User journey …

Click on Ad, InMail, Newsfeed Link, etc.

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Landing page with clear benefit and Discover button Allow brand to access

LinkedIn profile info

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Newsfeed update to 1st connections (with link back to

microsite)

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Answer 2-3 short questionsSee highly personalised suggestions.

Share with connections. Connect with reps.

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Product Promoter …

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ObjectivesPromote the Note II in an engaging way to professionals in 7 markets

Awaken Your Creativity with Galaxy Note IIwww.creativewithgalaxynote2.com

SolutionAPI-driven competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile

EMEA & APAC

How does it work?See next slide …

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User journey …

Click on Ad, InMail, Newsfeed Link, etc.

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Landing page with product features, Vote button, and latest stories

Allow brand to access LinkedIn profile info

Newsfeed update to all 1st connections (with link back to

microsite) Select a feature and tell us why you like that featureThank you page with

running tally and latest stories

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Advisor Finder …

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Objective

How does it work?See next slide …

Tap LinkedIn connections to make advisor referrals

Find an Advisorwww.ameripriseadvisors.com

SolutionEnable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor

US

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User journey …

Click on Ad, InMail, Newsfeed Link, etc.

1

Landing page with clear benefit and Sign In button Allow brand to access

LinkedIn profile info

Connection request or message to advisor

List of advisors connected to someone you know

View advisor profile. Connect or communicate with advisor.

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Social Content Hub …

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Objectives

How does it work?See next slide …

Demonstrate thought leadership in the energy space

Energy Realitieswww.energyrealities.org

Solution• Reach the right audience with

relevant content, enable users to engage with content, and amplify content across LinkedIn and other social channels

• Content includes insights from LinkedIn.com (e.g. from Statoil’s Group and users’ profiles), The Economist, National Geographic, etc.

UK

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User Journey …

Click on Ad, InMail, Newsfeed Link, etc.

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Allow brand to access LinkedIn profile info

Newsfeed update to 1st connections (with link back to site) Comments appear underneath

content and also on LinkedIn.com

Landing page with relevant content headlines (can be personalised)

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View content and also engage with it via likes, shares,

comments5

Group post (with link back to site)

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Event Promoter …

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Objective

Attendee JourneySee next slide …

Help attendees to better engage with an event before, during, and after. Generate leads.

Dell Innovation Live Eventwww.dellinnovation.com

SolutionAttract the right members, make it easy for them to register, and enable them to engage with and share the event

FR

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Attendee journey …

Click on Ad, InMail, Newsfeed Link, etc.

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Landing page with event list, speaker info, Sign In button, and opt-in to be shown on attendee

list

Allow brand to access LinkedIn profile info

Registration form pre-populated with LinkedIn

info

Add to calendar, invite connections, share event,

comment during event

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Newsfeed update to all 1st connections (with link back

to microsite)

Profile Analyser …

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Objective

Solution• Draw parallel between

user’s passion (in this case, passion for career) and the Clio

• Drive engagement via personalized video and profile infographic

• Incentivise participation via time with celebrity

Generate product awareness

How Passionate Are You?www.passievoorwerken.nl

How does it work?See next slide …

NL

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User journey …

Click on Ad, InMail, Newsfeed Link, etc.

1

Landing page with clear benefit and Login button

Allow brand to access LinkedIn profile info

Newsfeed update to all 1st connections (with link back

to microsite)See personalised video weaving profile info into

the Cleo experienceView personalised, shareable infographic with profile insights

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And to conclude …

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Measure performance …

• KPIs are tracked and reported via real-time online dashboard

• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

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Next steps …

For commercial usage, 2 options:1. Get an exception for your creative agency2. Engage one of our Certified Partners (CDP)

Both options come with:– Legal clearance– Higher call limits– Direct support from LinkedIn

For more info, please reach out to:– LinkedIn Marketing Solutions, or– Ravi Ayyala

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