linkedin at a glance

The LinkedIn Professional At A Glance

Average Age 41Household Income $109,70

3Male 64%

Comp Index RankHHI $100K+ 53.5% 210 1Own Smartphone/PDA 34% 430 1College Grad/Post Grad

80.1% 156 2

Business Decision Maker

49% 185 13

EVP/SVP/VP 6.5% 317 4

Source: @plan Summer 2008

The LinkedIn Audience: The New InfluencersA Younger, More Affluent, More Influential And Harder-To-Find Audience Than The Leading Business Sites

PropertyAverage

AgeAverage

HHI

%Comp Co Size <100

% Comp Business Decision Makers

% Comp That Read Business Magazine Last 30 Days

LinkedIn 41 $109,703 26% 49% 29%

WSJ.com 48 $101,701 18% 40% 45%

Forbes.com 47 $93,896 18% 38% 47%

BusinessWeek.com 48 $95,668 18% 42% 51%


LinkedIn Members: Educated & Affluent 95% Are College Educated

- 37% Are Post-Grads

LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)- Average HHI is $110K

24% Have A Portfolio Value of $250K+


Financial Profile

Average HHI $109,780 24% Have A Portfolio Value of $250K+

- 56% Have An Account With An Online Brokerage- 60% Have An Account With An Offline Brokerage

85% Viewed/Paid Bills Online in Last 30 Days 53% Monitored/Viewed Stocks Online in Last 30 Days Types of Securities Owned:

- Money Market Funds: 35%- Shares of Stock: 30%- Self-directed IRA: 26%- Mutual Fund (Stock) 20%- Mutual Fund (Index) 15%

Credit Card Ownership- American Express: 38%- Visa: 67%- MasterCard: 53%- Discover: 20%


Business Decision Makers Job Titles:

- C-Level Executives 7.8%- EVP/SVP 6.5%- Senior Management: 16%- Middle Management: 18%

50% Are Business Decision Makers In Their Companies- Computer Software DM/Influencer: 32%- Computer Hardware DM/Influencer: 22%- Business Consulting Services: 18%- IT Consulting DM/Influencer: 17%- Office Supplies DM/Influencer: 17%- Business Equipment DM/Influencer: 20%- Printing DM/Influencer: 12%- Travel Services DM/Influencer: 12%

Purchased in The Last Year For Their Business:- Computer Hardware 30%- Software 22%


LinkedIn Delivers Small Business

Percent of Audience In Companies with Fewer Than 50 Employees

0

5

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25

LinkedIn Forbes WSJ BusinessWeek CNNMoney


LinkedIn Delivers Business Decision Makers

Percent of Audience Who Are Business Decision Makers

0102030405060

LinkedIn BusinessWeek WSJ Forbes CNNMoney


LinkedIn Delivers Software Decision Makers

Percent of Audience Who Are Software Decision Makers

05

101520253035

LinkedIn WSJ BusinessWeek Forbes CNNMoney


LinkedIn Delivers Hardware Decision Makers

Percent of Audience Who Are Hardware Decision Makers

0

5

10

15

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25



LinkedIn Delivers Business Consulting Decision Makers

Percent of Audience Who Are Business Consulting Services Decision Makers

0

5

10

15

20



LinkedIn Delivers IT Consulting Decision Makers

Percent of Audience Who Are IT Consulting Services Decision Makers

0

5

10

15

20



LinkedIn Delivers Marketing Services Decision Makers

Percent of Audience Who Are Marketing Services Decision Makers

02468

101214



LinkedIn Delivers Travel Services Decision Makers

Percent of Audience Who Are Travel Services Decision Makers

02468

101214



LinkedIn Delivers iTunes Fans

Percent of Audience Who Used iTunes In The Last 30 Days

010203040506070

LinkedIn CNET WSJ Forbes CNNMoney


Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days

LinkedIn Delivers PC Buyers

Percent of Audience With More Than 3 PCs In Their Home

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Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home

LinkedIn Delivers Mobile Professionals

Percent of Audience Who Own A PDA/ Smartphone (Blackberry, Treo, etc)

05

10152025303540



Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc)

LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430)

LinkedIn Members Are In The Groundswell

Online Activity: Seek/ Post Product Reviews Last 30 Days

0102030405060

LinkedIn BusinessWeek WSJ CNNMoney Forbes


Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month

LinkedIn Members Are In The Groundswell

Online Activity: Seek/ Give Advice Last 30 Days

05

10152025303540

LinkedIn BusinessWeek Forbes CNNMoney WSJ


Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month

LinkedIn Delivers C-Levels At Small Businesses

Composition of C-Level Execs in Companies With <10 Employees

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LinkedIn WSJ CNNMoney BusinessWeek Forbes


LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees

LinkedIn Delivers More Corporate C-Level Executives

Reach of Corporate C-Level Executives

020,00040,00060,00080,000

100,000120,000140,000

LinkedIn Forbes WSJ CNNMoney BusinessWeek


LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives

LinkedIn Delivers More C-Level Executives

Reach of C-Level Executives (Any)

0100,000200,000300,000400,000500,000600,000

LinkedIn WSJ BusinessWeek


LinkedIn Delivers More VPs

Reach of EVP/ SVP/ VP Level Executives

050,000

100,000150,000200,000250,000300,000350,000400,000

LinkedIn WSJ BusinessWeek


LinkedIn Ranks #4 And Indexes 317 In Reaching VPs

LinkedIn Delivers Business Travelers

%Comp Traveled for Business - Last 3 Months

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LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months”

LinkedIn Delivers Heavy Tech Spenders

%Comp "Heavy Spending" for Computer Hardware Last 6 Months

0

1

2

3

4

5

LinkedIn CNNMoney WSJ BusinessWeek Forbes


LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)”

LinkedIn Members Are Well-Read

%Comp "Heavy Spending" for Books Last 6 Months

05

1015202530

LinkedIn WSJ BusinessWeek CNNMoney Forbes


Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)”

LinkedIn Delivers Female Professionals

%Comp Employed Women

05

101520253035

LinkedIn BusinessWeek CNNMoney WSJ Forbes


LinkedIn Ranks #1 In The Competitive Set against “Employed Women”

LinkedIn Delivers Car Renters

%Comp 1+ Car Rentals For Business Last 30 Days

0

5

10

15

20

LinkedIn Forbes WSJ CNNMoney BusinessWeek


LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days

LinkedIn Delivers The Next Generation of Luxury Car Buyers

%Comp Car/ Truck Segment = Entry Luxury

02468

101214



LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury”

LinkedIn Delivers Affluent Individuals

%Comp HHI = $100K+

0102030405060



LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+” LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+

LinkedIn Delivers Affluent Individuals

%Comp HHI = $150K+

05

1015202530



LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+” LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+

LinkedIn Delivers Frequent Business Fliers

% Comp - Any Airline Last 30 Days % Comp 3+ Flights Last 30 Days

29

2220 20 20

6.7 5.8 5.5 4.2 3.9

0

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30

35



LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline”

LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days”

LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days”

linkedin at a glance

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