linkedin beyond collecting contacts

Embracing Social Networks:

Beyond Collecting Contacts

Presented by Jeff YoungForty Plus of Central Ohio

Objectives for 30 - 45 minutes

• Evaluate the groups comfort level– Baseline (where we start from)

• Take a peak below the covers– Platform– Functionality

• Moving beyond simply “collecting contacts” – (1st, 2nd or 3rd degree away from you) to see the

platform as a way of life/business today and into the future

Quick benchmark of the room

1. I am LinkedIn: yes or no

2. My profile is complete: 0%_________________________100%(where do you see yourself on the continuum)

3. My comfort level is:1___________________________5(novice) (I should be leading)

4. I understand the value of social networks and engage regularly

Not really / Just a little bit / Absolutely

4 quickQ’s

Outline/Agenda

• Who am I…and why here

• Platform and functionality of LinkedIn…what’s it all about

• How to move beyond simply collecting “connections”

What is it all about?

LinkedIn

URL http://www.linkedin.com/

Commercial? Yes

Type of site Social network service

Launched May 2003

Revenue $175-200 million (2010)

Current status Active

LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003. mainly used for professional networking. LinkedIn has over 200 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.

Philosophy of LinkedIn

• LinkedIn’s simple philosophy: Relationships Matter

• Your professional relationships are key to your professional success.

• Their mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.

• Forget exchanging business cards with acquaintances that don’t know your work, or trying to renew professional ties when you need a favor.

What can you “DO” with Linkedin?

• Find potential clients, service providers, subject experts, and partners who come recommended

• Search for great jobs• Perform blind searches, read what profiles

say & people say about them• Build your web footprint (this is how many people are being researchedand found)

• Discover inside connections that can help you land jobs and close deals

• Post and distribute job listings • Get introduced to other professionals

through the people you know• Connect, gain industry knowledge• Help others gain or secure new role


• Gather competitive intelligence • Gain insight with LinkedIn Q&A forums… • Find high-quality passive candidates• Be found for business opportunities• Cover details/specifics you resume or

cover letter could never cover, recommendations, awards, certificates, etc…


How do I currently use LinkedIn?

• People Search (research, warm introductions, titles and data)

• Job Search (for specified region)

• Company Search (research, key contacts, etc…)

• Company Research (stock performance, size, recent hires)

Find People…you never knew were there…

Search by name, by title or by company to discover a contact potential or lead into a corporation…

Finding People on LinkedIn…you need warm contacts…

With this…you canSend an InMail

Directly!

Company Research

Cardinal Health Cardinal Health, Inc. provides products and services to the healthcare industry. The company’s Healthcare Supply Chain Services-Pharmaceutical segment distributes various branded and generic pharmaceutical products, over-the-counter healthcare products, and consumer products to retail customers, hospitals, and alternate care providers in the United States; offers distribution

Industry Hospital & Health CareType Public Company

Status Operating

Company Size 43,500 employees2007 Revenue $86,852 mil (9%)

Founded 1979

Company Search

• Hit tab under “more research” and it will take you to: for an additional corporate snapshot, stock performance and YTD portfolio trend, key players, earnings, charts,

news releases

Cardinal Health Research

You can join groups through LinkedIn…

• ExecuNet

• LinkedColumbus

• OhioLinked100

• CPG Connects

• 280 Group

• ScottsGroup Why would you join a “Group” on LinkedIn?

Your personal Account on LinkedIn

• You have a Business account. Billing frequency: Monthly Payment method: American Express [Change] View purchase history | Compare account types

• Upgrade • Get more when you upgrade

• Introductions: 7 of 15 available• Tip: If your Introductions run out, either wait for a recipient to take action

or upgrade your account.

• InMails: 0 available (3 per month) [Purchase] • InMail Feedback score:

Your next InMail grant will be on August 11, 2008

• OpenLink Messages: Yes [Change]• As a premium subscriber, you can get OpenLink messages from any

LinkedIn user at no cost to them.

• OpenLink Network: Yes [Change]

Linked Intelligence

• 100 smart ways to use LinkedIn:http://www.linkedintelligence.com/smart-ways-to-

use-linkedin/

• Etiquette for LinkedIn:http://www.intuitive.com/blog/

etiquette_for_linkedin_and_the_professional_networking_world.html

• 11 Ways to use LinkedIn by Guy Kawasaki (ask me, I will send you an electronic word doc via email)

Other Social Network Resources

• www.ziggs.com (organize and connect with people in a professional way)

• www.zoominfo.com (find people and companies)

• www.naymz.com (put your good name to work)

Changing for future success…

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

…consider using LinkedIn to help navigate the murky waters…

Charles Darwin

Thanks for the time…

• Thanks for the dialog…if I can help you in any way…let me know

linkedin beyond collecting contacts

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