linkedin briefing
TRANSCRIPT
Amanda CanvasserCustomer Success Consultant, Federal PracticeLinkedIn
Leveraging LinkedIn for Federal Professionals
Michael CirritoGeneral Manager, Federal PracticeLinkedIn
• Introduction to LinkedIn
• Optimizing your profile
• Consuming and sharing content on LinkedIn
• Telling your organization’s story
Things we will cover
365M+Members
worldwide
>2new members
per second
84MMonthly
unique visitors
1.4Mfederal
members
1.3Mveterans
40M+students &
recent grads
For our members
The professional profile of record
Connect all of the world's professionals
Identity Networks KnowledgeThe definitive professional
publishing platform
GroupsSlideShare InfluencersPulse
The definitive professional publishing platformKnowledge
Barack ObamaPresident of The United States
Source: Mindset Divide Research, TNS, September 2012
Personal Networks Professional Networks
Career info
Updates on brands
Industry trends
Info on friends
Info on personal interests
Entertainment updates
1
2
3
“Spend Time” “Invest Time”
Top 3 content types expected on each network
Professional mindset is ideal for brand education and content
Optimizing Your Profile
Consuming and Sharing Content
on LinkedIn
Telling Your Organization’s
Story
3 Steps for Leveraging LinkedIn for Communications and Public Affairs
Professional names
Use a professional photo
Optimize your location and industry
Professional headline
Customize your profile URL
Expand upon your headline and support it
Show examples of your work
Manage your endorsements
Add projects, test scores, courses, patents, certifications and volunteering/causes
Make yourself contactable
Simple ways to optimize
The definitive professional publishing platformKnowledge
GroupsSlideShare InfluencersPulse
Barack ObamaPresident of The United States
1. Log into LinkedIn: www.linkedin.com
2. Click the pencil icon in the status update box on your homepage
Getting started is easy…
Professionals who have opted-in to a relationship with your organizationCompany Page and Followers
61%of followers are more
likely to share information as a result of following an organization
The updates that get the most action
Fun facts and quotes
Info about your missionand career opportunities
Industry news, tips and best practices
Your organization: insidelooks and interviews
Encourage employees to get on LinkedIn
Engage with Company Page
content
Cross-promotethrough other
channels (including press)
Amplify employee content through Company Page
Activate your colleagues!