linkedin & ccc

31
Finding and Recruiting Top Engineers with LinkedIn Starting at 10 am Dubai Time

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We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.

TRANSCRIPT

Page 1: LinkedIn & CCC

Finding and Recruiting Top Engineers with LinkedIn

Starting at 10 am Dubai Time

Page 2: LinkedIn & CCC

©2014 LinkedIn Corporation. All Rights Reserved.

Your Speakers Your moderator

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Connect the world’s professionals

to make them more productive

and successful

Our mission

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Create economic opportunity

for every member of the global

workforce

Our vision

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members

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MENA 12+ Million

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GLOBALLY

5.2M are located in MENA

10%

Members in Construction and Engineering, Oil & Gas, and

engineering

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Who are they?

Construction & Engineering Oil & Gas

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Where should you look for talent?

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Top Employers in the Building Materials &

Construction Industry

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What do they look for in a job in the Building

Materials & Construction Industry?

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A selection of Oil & Gas clients in MENA and Globally

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A selection of Construction and Engineering clients in MENA

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About CCC

• Consolidated Contractors International Company (CCC) was

originally formed in 1952 in Lebanon

• CCC, with it’s managing office based in Athens - Greece, currently

employs approximately 114,000 people in its worldwide operations

• CCC is predominately a construction company, providing project

management, engineering, procurement and construction services to

the industry

• Currently ranked 24th in ENR Top International Contractors (2014)

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CCC Manpower Development

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Challenges in the Construction and Engineering

1. Attracting top talent in a highly competitive industry

2. Headhunting critical roles with niche skill sets

3. Responding to massive workforce requirements

4. Reducing dependency on agencies

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CCC Strategy : iRecruit

• Proactively headhunt professionals: Build CCC CV

Intranet

• Automate the full process from sourcing, candidacy,

review until offer

• Lead the era of social recruitment

• Develop Brand Awareness

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iRecruit Careers portal

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iRecruit’s Power search on top of CCC CV Intranet

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LinkedIn at the heart of iRecruit

• Target Active Candidates

• Utilize Job Posting

• Targeted Ads

• Warm up Passive Candidates

• Engage and build relationships

with prospective hires

• Utilize LinkedIn inMails

• Branding

• Show what it takes to join our family

• Direct candidates to build their profiles on our careers

portal

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Facts to Bear in Mind

• Professionals join LinkedIn to develop their careers not

only to search for jobs

• Talent Acquisition is an ongoing process

• LinkedIn is not simply a Search Engine!

• Your employees are your brand ambassadors

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Using the LinkedIn Career Page to showcase our

employer brand

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Targeting the right candidate with Recruitment ads

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Engaging members every time they network with

company employees

• Warm Up passive candidates

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The Results

• 78K Followers: 45K increase in the

past 12 months

• Off-the-rack CV Intranet of 200K

profiles!

• 140 applicants per Job Post on

average

• High inMail Response Rates: 42%

• Time to hire reduced by around 40%

• Reduce dependency on agencies

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If a company wants to survive in the war for talent

today, it must delve into the realm of social

recruitment not only to attract new hires but also to

retain its existing employees and maintain a

competitive edge. Hence, investing in the number

one professional network, LinkedIn is vital and we

continue to realize the benefits from this!

Aref Boualwan, Manager & Business Process Re-engineering

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Build Build your brand with

Clients, Candidates

and potential

Consultants

Recruit Do what you do best!

Engage Engage with them to

position yourselves

front of mind and as a

thought leader

Page 31: LinkedIn & CCC

Questions?