linkedin developing connections & profiles -online
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Location: POD 60 Phone: (416) 979 – 5177 Email: [email protected] Hours: Mon – Thu 8:30 am – 6:30 pm/Fri 8:30 am – 4:30 pm
Career Development Workshops
Get Ready Know yourself and what you
want
Get Set Present yourself with style
GO Make your move
• Discover Your Career
Passion
• The “Wow” Factor: Resumes
& Cover Letters that stand
out
• Job Search Strategies that
Maximize Results
• Pinpointing Resources for
Career Planning
• Interview Techniques that
Land the Job
• Leveraging Social Media for
Your Job Search
• Grad School Application
Essentials
• LinkedIn: Developing Career
Connections & Effective
Profiles
• Keep It Pro: Business
Etiquette & Dress
• Make it a Breeze:
Transitioning from School to
Work
• Don’t Slurp the Soup! Tips
for Dining Etiquette Success
• Showing Achievements:
Crafting an Engaging
Portfolio
Agenda
1. Introduction
2. LinkedIn Profile • Complete Profile
Requirements
• Profile Enhancers
3. Networking • 3 Degrees of
Separation
• Building
Connections
4. Job Search
5. Summary
Introduction
What is LinkedIn?
Introduction
LinkedIn facts and statistics:
• Over 200 million members in 200+ countries
and 170+ industries
• 6+ million Canadian users
Fastest growing sector of users?
Introduction
LinkedIn facts and statistics:
• Users include influencers and key decision-
makers
• Executives from every Fortune 500 company
use LinkedIn
• 86 of the Fortune 100 companies have used
LinkedIn as a hiring resource
Introduction
Why do professionals use LinkedIn?
a) To connect with colleagues and industry trends
b) To network and exchange ideas with other
professionals
c) To create a “personal brand”
d) All of the above
e) a & b
Introduction
Will LinkedIn get you a job? NO
LinkedIn Profile
8 components to a 100% complete profile:
1. Photo
2. Industry & Postal Code
3. Summary
4. Current Position & Description
5. Two Previous Positions
6. Skills & Expertise (5+)
7. Education
8. Minimum 50 Connections
LinkedIn Profile
Profile enhancers:
• Headline
• Status Updates
• Website Link
• Public Profile URL
• Additional Sections
• Endorsements
• Recommendations
• Groups
• Contact Preferences
LinkedIn Profile
Additional Tips:
• Remember your “personal brand”
• Use industry keywords and skills
• Keep your profile “fresh”, update frequently
• Reposition sections of your profile (as
needed)
• Change settings to accept InMail
• Change privacy settings to “Public”
Networking
LinkedIn uses the concept of 3 degrees of
separation:
Your “friend” and direct
connection
A friend of a friend
A friend of a friend… of a
friend!
Networking
Build your network on LinkedIn:
• Add connections
• LinkedIn Groups
• “People” search
• School networks
“Be LinkedIn, or be left out!”
Networking
Additional Tip:
Customize your messages when connecting
with new contacts!
X
Job Search
Using LinkedIn for job search:
• LinkedIn Jobs
• Follow companies
& people
• Skills & Expertise
• “People” search
• Signal
Summary
LinkedIn is the #1 professional social network,
and it is an effective tool that can help you:
• Create a personal
brand
• Increase online
visibility to recruiters/
employers
• Facilitate new
connections
Connect With Us!
Contact Information:
Location: POD 60 Phone: (416) 979 – 5177 Email: [email protected] Hours: Mon. – Thur. 8:30 am – 6:30 pm Fri. 8:30 am – 4:30 pm
www.facebook.com/RyersonCDEC www.twitter.com/RyersonCareer www.youtube.com/RyersonCareer
LinkedIn Profile Advisors
www.ryerson.ca/career