linkedin features guide
Post on 18-Oct-2014
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DESCRIPTION
A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media MarketingTRANSCRIPT
WHAT IS LINKEDIN?
LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide.
- Wikipedia
WHY USE LINKEDIN?
Over 65 million members
Powerful business network
Access to people
Members from different sectors
Establish and take control of your
professional identity
Strengthen your network overtime &
maintain relations with your network
USING LINKEDIN FOR BUSINESS
Find business clients, potential partners etc.. Increase the visibility of your brand/company Increase credibility – position yourself as an expert Increase reputation & make long lasting referrals Competitors research Use as a blog/website promotion tool Recommend employees Recruit people Event promotion
WHAT YOU SHOULD DO?
Choose your LinkedIn connections and content carefully
Use keywords for better ranking Participate/Join in groups Review incoming messages and reply Post question and respond to others Follow companies Create Events and update your
connections
POSTS AND UPDATES
Events updates
Jobs descriptions
Tweets
Advices/Suggestions
Sharing interesting stuff
Blog posts …………
Questions & quotations
BECOME EXPERT
Offer expertise through Q & A
Share useful and informative
content
Launch polls
Join the discussions
GROUP ETIQUETTES
Start your own group
Listen to the conversations
Post Comments
Attract high profile people to your network
EXPAND NETWORK
Monitor your network status
Connect to people in groups
Add contacts tool
Search like minded professionals
Join people on other networks
LEVERAGING LINKEDIN
Recruitment and Job offer
LEVERAGING LINKEDIN
Market & company research
LEVERAGING LINKEDIN
Finding/Seeking information about candidates
Sharing company insights & achievements
LEVERAGING LINKEDIN
LEVERAGING LINKEDIN
Blog promotion
PLAYING WITH TOOLS & APPLICATIONS
Integrate Slideshare PPT and docsShare your tweets after integrating TwitterIntegrate your Wordpress blogAdd your Amazon recommended reading listConnect your files with Box.net and more…
RECOMMENDATIONS
Used by LinkedIn search
Boost employee morale
Build your brand and reputation
Connect with your customers and
partners
Helps you hire and get hired
FEATURES OF LINKEDIN
1. Company Profile
FEATURES OF LINKEDIN
2. Individual Profile
FEATURES OF LINKEDIN
3. Status Updates
FEATURES OF LINKEDIN
4. Recommendation
FEATURES OF LINKEDIN
5. Groups
FEATURES OF LINKEDIN
6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)
FEATURES OF LINKEDIN
7. Events
FEATURES OF LINKEDIN
8. Recruitment
FEATURES OF LINKEDIN
9. Answers
GETTING STARTED
Create your free account
GETTING STARTED
Fill the complete information
GETTING STARTED
Add connections
GETTING STARTED
Ask for recommendations
GETTING STARTED
Add application (Twitter, Sildeshare and Wordpress etc..)
GETTING STARTED
Join relevant groups
GETTING STARTED
Blogs after employees’ exit
GETTING STARTED
Add employees
LINKEDIN ADVANCE SEARCH
LINKEDIN STRATEGIC SEARCH
GETTING EVENT PROMOTED
List Industry Events
GETTING EVENT PROMOTED
Invite connections
GETTING EVENT PROMOTED
It can help your process registration and payments
LINKEDIN MARKETING STRATEGIES
Brand visibility
LINKEDIN MARKETING STRATEGIES
Direct & Indirect sales
LINKEDIN MARKETING STRATEGIES
Implementing SEO
LINKEDIN MARKETING STRATEGIES
Market Research
LINKEDIN MARKETING STRATEGIES
Advertisement Potentials
LINKEDIN MARKETING STRATEGIES
Recruitment and Job listings
LINKEDIN MARKETING STRATEGIES
Business Development
THINGS TO DO
Follow employees’ code of conductFill the complete company and profile info.Help people by answering their queriesInvite people you know (only)Share useful new articlesShare content with other networks
DON’T TRY THESE….
Don’t advertise on discussions & groupsDon’t be a spammer otherwise you might end up being bannedDon’t put incorrect profile informationDon’t clutter your profile with AppsAvoid annoying messages
THANK YOU