linkedin for brands and businesses
DESCRIPTION
LinkedIn used to be “the other social network”, the place which had a reputation as just a big bin of digital resumes. Suddenly, it’s a huge online marketing opportunity with over 238 million registered members. Learn how to leverage this opportunity in the 7 core areas of LinkedIn for businesses and brands.TRANSCRIPT
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LinkedIn for Brands andBusinesses
Christopher S. PennVice President, Marketing Technology
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LinkedIn for Brands andBusinesses
Christopher S. PennVice President, Marketing Technology
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Who?
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Who?
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Why LinkedIn?
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Prep Company
Group Intel
AdsInteraction
Measurement
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Prep Company
Group Intel
AdsInteraction
Measurement
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Do not be shy. It’s a professional network.
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ifttt.com
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Prep Company
Group Intel
AdsInteraction
Measurement
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Company Profile
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Products & Services
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Adding Products & Services
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Multiple Audiences
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Social Plugins
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Prep Company
Group Intel
AdsInteraction
Measurement
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Join appropriate groups.
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Power networking: start your own.
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Most groups are filled with self promotional spam
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Banhammer the spammer
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Prep Company
Group Intel
AdsInteraction
Measurement
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Research openly
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Know what’s going on
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Customize your newsfeed
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Prep Company
Group Intel
AdsInteraction
Measurement
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Company Social Postings
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Highly Targeted Updates
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When to post?
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Metcalfe’s Law
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Powering the Corporate Network
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Ask.
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Be helpful.
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Mobilize your team!
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Feed Your Network
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Prep Company
Group Intel
AdsInteraction
Measurement
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Buy your eyeballs
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PPC Self ServeSponsored PostsMedia Buys
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PPC Self Serve
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Sponsored Posts
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Media Buys
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Prep Company
Group Intel
AdsInteraction
Measurement
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The insider secret!
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SHIFT Happens
www.shiftcomm.com/subscribe
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Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800
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Hashtag
#linkbiz#vocuswebinar
Q&A
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Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800