Using LinkedIn for Business: Advanced gems and tips

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From one of my business talks in London for the people who attended.

Twitter @Soffi_Propp Instagram SofieSandell LinkedIn Sofie Sandell

Basic gemsBasics!

!• Professional and current profile picture

!• Understandable headline

!• Use all space to describe yourself in the

summary !

• Add photos and videos as social proof of who you are in your profile

Get to know your network and remove connections that you don’t know who they are,

or you have nothing in common with.

!Never connect using the LinkedIn App. !Send a personal connection request, never default

Use LinkedIn for networking. Not selling.

“Most days I just ignore them, but today I replied back saying that I wouldn’t interact and do business

with someone I had just accepted as a connection on LinkedIn and I also suggested that they should work

on their online relationship building skills.”

Read full post: Don’t try to sell to me on LinkedIn if you don’t know me!

https://www.linkedin.com/pulse/20140823095525-4237950-don-t-try-to-sell-to-me-on-linkedin-if-you-don-t-know-me?

The risk of being ‘unfollowed’

Your  brand  online  is• What  you  say  about  yourself  

• What  your  colleagues  say  about  you  

• What  your  clients  and  partners  say  about  you  

• All  kind  of  testimonials    

• What  you  are  remembered  for.

Verbal  and  nonverbalWords    

Spoken  language    

Wri>en  language    

Informa@on  sharing

Paralinguis@c;  the  characteris@cs  of  the  voice  and  tone    

Time    

Posture    

Artefacts  such  as  clothing,  earrings  and  glasses  

Gestures  

Touch    

Visual  eye  contact    

Body  movement    

Space

How  to  be  seen  as  a  leader  online?      

1)  Pla'orm  -­‐  where  shall  you  be  online?  

2)  Profile  -­‐  what  shall  you  write  about  yourself?  

3)  Presence  -­‐  are  you  exploring  the  online  plaLorms?

________________________________________________  

4)  Contribu8on  -­‐  are  you  contribu@ng  to  discussions,  helping  

people,  sharing  relevant  content?  

5)  Leader  -­‐  are  you  crea@ng  content  that  others  are  commen@ng  

on,  sharing  and  are  you  star@ng  discussions?14

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Quick  tips:  !

• Connect  Slideshare  with  LinkedIn    !

• help.LinkedIn.com  is  great  if  you  have  any  problems  !

• newsle.com  -­‐  get  notification  when  your  connections  are  in  the  news  !

• Canva  for  quick  graphic  design  

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You  have  to  sound  and  smell  differently  to  be  no8ced.  

Thank you! Now it’s time for questions :)

Please connect!Twitter @Soffi_Propp

Instagram SofieSandell LinkedIn Sofie Sandell