linkedin for instructors by anyssa carruthers part 3
TRANSCRIPT
Introducing a New Product
www.thecommunicationstudio.ca
Creating venues and moments, digital and real that will assist
people ,companies and institutions, share their message, build
community, increase their influence.
Hands On Social Media
LinkedIn - Section 3 Langara Workshop for Educators
We will cover:
Who is on Linkedin
Who should be on it
Why you should be using it
How to use it as a value statement for your institution and your own work.
How to build a great profile and keep it up todate
Learn how other institutions are using it for hiring, finding students, sharing research and developing their foundations through good communications with other professionals in the required field.
Long-term Goal
To connect with colleges, grad students, create a stronger
community within the institution, its supports, and
alumni...
Personally grow connections and support systems for research and development before it becomes urgent...
Customer Research and Target
( are you making yourself the bulls-eye you want to be...)
Students, clients and colleagues will research who they are going to connecting with.
Do you have a profile that will attract the students and colleagues you want
How to become that target..
Consider The Boolean Search Features( we will review in detail later)
What will your target be looking for
Ability to provide information that show your professional attributes, accolades and achievements.
Become active in LinkedIn Groups or start one if you have a really particular niche like ``Oboes`
Cost Analysis
Putting up a profile costs you nothing.
Connecting with colleagues that already know you, that you have their email or a way to contact them, costs you nothing.
If you are looking to reach out to professionals outside your usual network that you might never have been able to find before, you can spend a minimal ad spend on INMAIL to contact them
Value = Priceless
Next Steps of Action
You need to set your profile up in
a professional manner that reflects
your professional persona. Check out what it took to become a
``Thought Leader`` on LinkedIN
http://blog.clarity.fm/become-a-thought-leader-on-linkedin/
Strengths and Advantages
Overall Linkedin is one of the most effective, least expensive
tools you can use online to connect with an exclusive group of
people within your niche. It has so many options to connect, get
found but also, with valuable privacy controls. Using it will set
you apart as a team and an individual.
Now we will go through your profile and make you
a Linkedin AllStar
Click on the course below:
Linkedin and SlideShare
Show the world you are a professional in your field: ``70 million professionals trust SlideShareto learn about any topic quickly from subject matter experts.
Founded in 2006 with the goal of making knowledge sharing easy, Slideshare joined the LinkedIn family in 2012 and has since grown into a top destination for professional content. With over 18 million uploads in 40 content categories, it is today one of the top 100 most-visited websites in the world.``
Thank you !
For the next
presentation click HERE