linkedin for lawyers: let's get down to business development

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LinkedIn For Lawyers Let’s Get Down To Business Development Nancy Myrland Myrland Marketing & Social Media Professional Marketing & Social Media Advisor LinkedIn Trainer ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland

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Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice. On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn: -The lay of the (LinkedIn) land for your personal and firm profile -How LinkedIn has changed this past year and why it affects you -The best way to connect with clients, prospects and firm promoters -And more! About Our Presenter Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

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Page 1: LinkedIn For Lawyers: Let's Get Down To Business Development

LinkedIn For Lawyers Let’s Get Down To Business Development

Nancy Myrland Myrland Marketing & Social Media

Professional Marketing & Social Media Advisor

LinkedIn Trainer

©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland

Page 2: LinkedIn For Lawyers: Let's Get Down To Business Development

About MyCase

MyCase is the premier web-based legal practice management

software. Built as a complete platform, MyCase offers features

that seamlessly cover all the daily functions that a modern, small

law firm requires in one place at an affordable price.

About MyCase

Just $39/month per attorney

$29/month per paralegal or staff

Page 3: LinkedIn For Lawyers: Let's Get Down To Business Development

About Nancy Myrland

Founded Myrland Marketing in 2002

Professional Social Media & Marketing Advisor

Added Social Media Practice in 2008

Former In-house Director of Marketing at Baker & Daniels

Former Marketing, Sales and Management in Corporate America

Time Warner & The Berry Company

Advises Lawyers & Law Firms In The Integration of Social Media

LinkedIn, Twitter & Social Media Speaker, Trainer & Coach

Myrland Marketing & Social Media, President

#LI4Lawyers | @NancyMyrland

Page 4: LinkedIn For Lawyers: Let's Get Down To Business Development

IN CASE YOU’RE LIVE-TWEETING…

4

Page 5: LinkedIn For Lawyers: Let's Get Down To Business Development

AGENDA

Today we’ll talk about…

LINKEDIN USE IN YOUR FIRMS

THE FACTS ABOUT LINKEDIN

HOW HAS LINKED CHANGED?

WHY SHOULD WE CARE?

3 AREAS TO FOCUS ON

HOW TO CONNECT

BOTTOM LINE

QUESTIONS

#LI4Lawyers | @NancyMyrland

Page 6: LinkedIn For Lawyers: Let's Get Down To Business Development

QUICK SHOW OF HANDS

#LI4Lawyers | @NancyMyrland

Page 7: LinkedIn For Lawyers: Let's Get Down To Business Development

CONTACTS INTO CONNECTIONS

#LI4Lawyers | @NancyMyrland

Page 8: LinkedIn For Lawyers: Let's Get Down To Business Development

“Being that it is the largest

business networking site in

the world, there is a

mindset shift when

users log on to LinkedIn

compared to logging on to

their cousin sites.

Conversations are geared

toward partnerships

and transactions.”

[CONTACTS INTO CONNECTIONS]

Lewis Howes, Internet Marketing Strategist

#LI4Lawyers | @NancyMyrland

Page 10: LinkedIn For Lawyers: Let's Get Down To Business Development

LINKEDIN

LinkedIn launched in 2003.

There are 238 million users.

Operates in 14 languages

If LinkedIn was a country, it would be 5th largest.

LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13.

The Facts…General Use

#LI4Lawyers | @NancyMyrland

Page 11: LinkedIn For Lawyers: Let's Get Down To Business Development

LINKEDIN

Users spend an average of 17 minutes per month.

40% of users check LinkedIn daily.

20% of online adults use LinkedIn.

54% of LinkedIn users are male.

46% of LinkedIn users are female.

[The Facts]

The Facts…General Use

©2013 Myrland Marketing. All Rights Reserved.

#LI4Lawyers | @NancyMyrland

Page 12: LinkedIn For Lawyers: Let's Get Down To Business Development

LINKEDIN

75% use LinkedIn for research.

68% reconnect with past business associates.

45% like to use LinkedIn for face-to-face networking.

Over 10 million endorsements are given every day.

Approximately 1 in 10 opt for the paid version.

The Facts…General Use

#LI4Lawyers | @NancyMyrland

Page 13: LinkedIn For Lawyers: Let's Get Down To Business Development

ABA: 56% of law firms have a presence on LinkedIn, up from 37% two years ago

35% on Facebook | 19% on Twitter

ABA: 98% of lawyers have a presence on LinkedIn, up from 62% two years ago

33% on Facebook | 14% on Twitter

LINKEDIN

The Facts…Lawyers and Law Firms

#LI4Lawyers | @NancyMyrland

Page 14: LinkedIn For Lawyers: Let's Get Down To Business Development

Approximately 66% used for professional reasons in past week

Approximately 40% within past 24 hours

66% use LinkedIn to connect with business & industry leaders

61% use LinkedIn to get news & information

60% use LinkedIn to connect with outside counsel

39% use to connect with outside counsel they do not work with.

LINKEDIN

The Facts…In-House Counsel

#LI4Lawyers | @NancyMyrland

Page 15: LinkedIn For Lawyers: Let's Get Down To Business Development

Roughly nine out of ten (88%) business executives use LinkedIn

“often” or “very often.”

73% said that LinkedIn is their favorite social network, leaving

Facebook and Twitter in the dust.

LINKEDIN

The Facts…Other Executives, aka Potential Clients

#LI4Lawyers | @NancyMyrland

Page 16: LinkedIn For Lawyers: Let's Get Down To Business Development

HOW HAS LINKEDIN CHANGED?

Blog posts on

Skills & Expertise

Endorsements in case

you want to dive deeper

http://bit.ly/NancyLI1 http:// bit.ly/NancyLI2

http:// bit.ly/NancyLI3

Skills & Expertise Endorsements

#LI4Lawyers | @NancyMyrland

Page 17: LinkedIn For Lawyers: Let's Get Down To Business Development

QUICK SHOW OF HANDS

#LI4Lawyers | @NancyMyrland

Page 18: LinkedIn For Lawyers: Let's Get Down To Business Development

LinkedIn has

given us

CRM

HOW HAS LINKEDIN CHANGED?

The New Contacts Feature

#LI4Lawyers | @NancyMyrland

Page 19: LinkedIn For Lawyers: Let's Get Down To Business Development

Add A

Professional

Gallery To

Your Profile

HOW HAS LINKEDIN CHANGED?

Rich Media | Professional Gallery

“Chicago Business

Lawyer Blog”

#LI4Lawyers | @NancyMyrland

Page 20: LinkedIn For Lawyers: Let's Get Down To Business Development

HOW HAS LINKEDIN CHANGED?

Rich Media | Professional Gallery

Add A

Professional

Gallery To

Your Profile

Guest Blog Post on

Attorney At Work

Individual Blog

Posts

#LI4Lawyers | @NancyMyrland

Page 21: LinkedIn For Lawyers: Let's Get Down To Business Development

Add A Professional

Gallery

To Your Newsfeed

HOW HAS LINKEDIN CHANGED?

Rich Media | Professional Gallery

#LI4Lawyers | @NancyMyrland

Page 22: LinkedIn For Lawyers: Let's Get Down To Business Development

Find Out Who Is Listening & Watching

HOW HAS LINKEDIN CHANGED?

Who’s Viewed Your Updates?

#LI4Lawyers | @NancyMyrland

Page 23: LinkedIn For Lawyers: Let's Get Down To Business Development

Subscribe To

News

Channels (+)

HOW HAS LINKEDIN CHANGED?

LinkedIn Today

©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland

Page 24: LinkedIn For Lawyers: Let's Get Down To Business Development

Follow “Influential” Thought Leaders

LinkedIn Today

HOW HAS LINKEDIN CHANGED?

#LI4Lawyers | @NancyMyrland

Page 25: LinkedIn For Lawyers: Let's Get Down To Business Development

More Visual More Public More Exposure

HOW HAS LINKEDIN CHANGED?

Groups

#LI4Lawyers | @NancyMyrland

Page 26: LinkedIn For Lawyers: Let's Get Down To Business Development

“We’re

Busy

Out

Here!”

WHY SHOULD WE CARE?

#LI4Lawyers | @NancyMyrland

Page 27: LinkedIn For Lawyers: Let's Get Down To Business Development

“LinkedIn is about

connecting talent

with opportunity at

massive scale.

Tools that enable

people to be great

at the jobs they are already doing.”

-- CEO Jeff Weiner

WHY SHOULD WE CARE?

#LI4Lawyers | @NancyMyrland

Page 28: LinkedIn For Lawyers: Let's Get Down To Business Development

“[With LinkedIn], you

can close the distance

between yourself and

the people who you

absolutely need to meet in business.”

WHY SHOULD WE CARE?

JD Gershbein, CEO, Owlish Communications

[BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland

Page 29: LinkedIn For Lawyers: Let's Get Down To Business Development

[BUSINESS DEVELOPMENT]

WHY SHOULD WE CARE?

THE SPOTLIGHT

NOW SHINES ON

THE BRAND

KNOWN AS YOU

#LI4Lawyers | @NancyMyrland

Page 30: LinkedIn For Lawyers: Let's Get Down To Business Development

[BUSINESS DEVELOPMENT]

LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT

In A Nutshell

#LI4Lawyers | @NancyMyrland

Page 31: LinkedIn For Lawyers: Let's Get Down To Business Development

[BUSINESS DEVELOPMENT]

DIGITAL BREADCRUMBS

#LI4Lawyers | @NancyMyrland

Page 32: LinkedIn For Lawyers: Let's Get Down To Business Development

Your Profile should

package you in order

to help you connect

with the right people

online so you can

get to know one

another offline.

PERFECTING YOUR PROFILE

#LI4Lawyers | @NancyMyrland

Page 33: LinkedIn For Lawyers: Let's Get Down To Business Development

Photo

Name

Headline

Vanity URL

Your Websites

PERFECTING YOUR PROFILE

©2013 Myrland Marketing. All Rights Reserved.

#LI4Lawyers | @NancyMyrland

Page 34: LinkedIn For Lawyers: Let's Get Down To Business Development

Summary

Experience

Skills & Expertise

Education

Certifications

PERFECTING YOUR PROFILE

#LI4Lawyers | @NancyMyrland

Page 35: LinkedIn For Lawyers: Let's Get Down To Business Development

Publications

Honors & Awards

Coursework

Additional Info

PERFECTING YOUR PROFILE

#LI4Lawyers | @NancyMyrland

Page 36: LinkedIn For Lawyers: Let's Get Down To Business Development

[TURN CONTACTS INTO CONNECTIONS]

THE NEW CONTACTS

What’s For Breakfast? Contacts, of Course!

#LI4Lawyers | @NancyMyrland

Page 37: LinkedIn For Lawyers: Let's Get Down To Business Development

THE NEW CONTACTS

[TURN CONTACTS INTO CONNECTIONS]

Spend Time Connecting Here

New Jobs Birthdays

©2013 Myrland Marketing. All Rights Reserved.

#LI4Lawyers | @NancyMyrland

Page 38: LinkedIn For Lawyers: Let's Get Down To Business Development

[TURN CONTACTS INTO CONNECTIONS]

THE NEW CONTACTS

Tag To Your Heart’s Content

Page 40: LinkedIn For Lawyers: Let's Get Down To Business Development

[TURN CONTACTS INTO CONNECTIONS]

People You May Know

HOW DO WE CONNECT?

Always Send & Accept

Invitations With

A Custom Note!

#LI4Lawyers | @NancyMyrland

Page 41: LinkedIn For Lawyers: Let's Get Down To Business Development

QUICK SHOW OF HANDS

#LI4Lawyers | @NancyMyrland

Page 42: LinkedIn For Lawyers: Let's Get Down To Business Development

Comment on others’ updates.

Ask or answer a question.

Start group discussions.

Share your blog posts.

Share a blog post that might be of interest.

Reach out to connect when appropriate.

Groups

HOW DO WE CONNECT?

#LI4Lawyers | @NancyMyrland

Page 44: LinkedIn For Lawyers: Let's Get Down To Business Development

Type to Tag

Then Select

[TURN CONTACTS INTO CONNECTIONS]

Use @ Mentions

HOW DO WE CONNECT?

#LI4Lawyers | @NancyMyrland

Page 45: LinkedIn For Lawyers: Let's Get Down To Business Development

PROPER CARE AND FEEDING

#LI4Lawyers | @NancyMyrland

Page 46: LinkedIn For Lawyers: Let's Get Down To Business Development

MUST BLEND WITH EXISTING PLAN

#LI4Lawyers | @NancyMyrland

Page 48: LinkedIn For Lawyers: Let's Get Down To Business Development

IF YOU CAN’T DO IT OFFLINE.

YOU CAN’T DO IT ONLINE.

#LI4Lawyers | @NancyMyrland

Page 49: LinkedIn For Lawyers: Let's Get Down To Business Development

BUSINESS DEVELOPMENT HAS

NO MORE BOUNDARIES.

THE WORLD IS AT OUR FINGERTIPS.

REACH OUT.