Amy Neumann :: Cuyahoga Community College :: November 2015

For Networking and Business

Agenda•Brief Social Media Overview – where LinkedIn fits in

•Personal Profiles – your online resume and best foot forward

•Company Pages – make your business stand out from the crowd

•LinkedIn Groups – connect with people who share your passion

•InMails – connect with new contacts, even if you don’t have their contact information

• Ways to Increase Visibility -

Highlights -2014 Social Media Users

• Facebook: 1.19 BILLION (800 mm mobile)• YouTube: 1 Billion+• Twitter: 560 million +• Google Plus: 400 million +• LinkedIn: 240 million +• Instagram ( 150 mm; owned by Facebook)• Pinterest (70 mm)• 6 BILLION+ mobile devices globally

http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243

Visibility & Connectivity at All Times

• We “Share This”

• We talk about what we like (or don’t like)

• We are mobile

5

Why Use LinkedIn?

74% of businesses research potential clients and job candidates

42% have built new relationships with individuals who may become customers

41% have increased their branding and marketing presence in their market

26% have generated identifiable business opportunities

Source: Power-Formula 2014 LinkedIn User Survey

http://www.powerformula.net/wp-content/uploads/2014/06/2014-LinkedIn-Infographic.png

Implement a Strategic Plan

(ONGOING MANAGEMENT & SUPPORT)

DELIVER AGAINST

KPI’S

(AD CAMPAIGNS)

BROADEN YOUR REACH

SET-UP & OPTIMIZATION

CONTENT UPDATES

CREATE ENGAGING CONTENT

+BUILD YOUR PRESENCE + =

There are 107 million U.S. LinkedIn users as of January 2015.https://press.linkedin.com/about-linkedin

Personal Profile

http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/

Your Profile: Brilliant for Networking

•Keep your profile updated:

– Professional photo– Current title and organization– Succinct Summary including

keywords– Complete history allows for

faster networking– Add causes and volunteer work– Add any publications– Join relevant Groups and

interact

http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx

Content Update Ideas•Share what you find interesting, including from industry-specific sites

Generate Lift with LinkedIn

LinkedIn has a 3X HIGHER VISITOR-TO-LEAD CONVERSION RATE than Twitter and Facebook.

Source: HubSpot, March 2014.

You can:•Generate Leads•Build your Brand •Engage your Target Audience with Content•Recruit Top Talent

Company Pages

https://www.youtube.com/watch?v=bTTDD-n8-vE&list=PL27DE225FA29FC243&index=7&feature=plpp_video

Watch a Tutorial Video:

https://snap.licdn.com/microsites/content/dam/business/marketing-solutions/global/en_US/site/pdf/cs/linkedin_company_pages_guide_us_en_130314.pdf

https://business.linkedin.com/marketing-solutions/company-pages/best-practices

LinkedIn Groups

LinkedIn Groups

• Join groups where your customers and prospects are. Identify groups with members who are prospective clients or influencers in your industry and then answer questions and/or create content such as articles, how-to's, guides and blog posts that feature subjects relevant to that group

• Create your own LinkedIn Group. To build community with your customers and prospects. To use as an extension to a discussion group for a podcast. For a specific vertical or technical customer that would benefit from specific discussions around a product or service. This type of group needs to planning and managing in order to be an effective strategy

• Focus and minimize to one or two in each key category and then focused on being an active, contributing member to those groups

• Establish yourself as a thought leader or expert. According to LinkedIn, participants who comment on group discussions get four times the number of profile views… more profile views can lead to an increase in your network and possible inbound leads."

Two Ways to Use the Group Function on LinkedIn

How To Find The Best LinkedIn Groups For You

First, select a LinkedIn Group to begin the process of determining if it’s the best group to belong to and engage with.

Click the Group Statistics box to get under the hood of your potential LinkedIn Group.

Dig Deeper Into Detailed Audience Demographic Data

Quickly determine what seniority level this LinkedIn Group’s members hold to help you make a quick participation decision.

Top function, location and industry is highlighted to give you more information to determine your involvement.

4 tabs give you deeper breakdown of demographics

This seniority level breakdown will help you determine your social selling messaging strategy.

Be A Good Neighbor! • Discussion groups are a place to discuss relevant topics, news and best practices

in a given industry. They aren’t the place for blatant self-promotion.

• People turn to LinkedIn groups to find answers to questions they can’t ask anywhere else. If you want to be a respected member of the group, regularly contribute to the discussion with information that helps others.

• Sell your value, not your accomplishments. Don’t just tell prospects how you can help them. Use your entire profile and all of LinkedIn’s tools to show how your value contributes to their success.

• Carefully plan your LinkedIn content so it positions you as an influencer and encourages targeted leads to join your discussion groups

InMails

1. Focus on quality versus quantity2. Write a compelling subject line3. Be brief4. Start a conversation5. Make it about them6. Develop a clear call to action7. Combine InMail with other contact methods8. Select recipients carefully9. Remember the option to “Get Introduced”10.Build your sales profile

https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/InMails_10312013-Q4.pdf

LinkedIn Takeaways…•Set your profile up for success!

Fill out sections completely using relevant keywordsAdd content to tell your story & stand out Join and contribute to relevant groups

•Add connections –start with people you know•Ask for recommendations to build credibility•Research targets you want to get to know•Find ways to build the relationship

https://help.linkedin.com/

Recommended LinkedIn Resources• http://www.socialmediaexaminer.com • http://socialmediatoday.com/• http://mashable.com• http://techcrunch.com • http://www.socialbrite.org/sharing-center/tutorials/#linkedin • http://mashable.com/2014/01/18/linkedin-etiquette/ • http://help.linkedin.com/app/answers/detail/a_id/530• https://business.linkedin.com/marketing-solutions/company-pages/get-started• https://smallbusiness.linkedin.com/ • http://www.forbes.com/sites/jaysondemers/2014/04/16/50-content-marketing-ideas-for-your-

website-or-blog/ • https://business.linkedin.com/sales-solutions/sales-strategy-tips • http://contentmarketinginstitute.com/2014/09/linkedin-groups-content-marketing-strategy/ • http://blogs.constantcontact.com/how-to-use-linkedin-groups/ • http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/ • http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/ • http://blogs.constantcontact.com/social-media-image-sizes/

Questions?This presentation can be downloaded at

http://slideshare.net/amyneumann