linkedin for recruiters - 4...candidates per search, 5 search alerts) and go up from there to...

Swat Recruiting - All rights reserved.

A Guide for recruiters wanting toutilize the vast resources LinkedInoffers to the recruiting community.

By Mark E. Berger, CPC, CIROwner, Swat Recruiting

LinkedIn For RecruitersLinkedIn For Recruiters


Branding?Branding?

You profile is about YOU, not your companyIt’s not always who you know, but also whoknows youBuilds name recognitionIncreased visibilityImproves influence and effectiveness internallyand externally


Anatomy of a NetworkAnatomy of a Network• 1st Degree/1st Level Connections – Theoretically, these arethe people you know. They have invited you or you haveinvited them to connect directly.

• 2nd Degree/2nd Level Connections – These are friends ofyour friends. You may not know them but have easy accessto them through your first level connections.

• 3rd Degree/3rd Level Connections – Typically, you do notknow this group although it will be your largest group ofconnections.

• Groups, Also Viewed, Recommendations, Interests,Associations


My NetworkMy Network -- 663663


My NetworkMy Network –– 25392539 (+1876(+1876 –– 8,481,200)8,481,200)


LinkedIn MembershipsLinkedIn MembershipsBasic Account remains free of charge.

Free membership features include the ability to maintain aprofessional network, build professional profiles and request andprovide recommendations.

Other Accounts

Business accounts cost $24.95 per month (3 Messages, 300Candidates per Search, 5 Search Alerts) and go up from there tothousands per year for Enterprise accounts.

Specifics can be found at the bottom of your account page. Clickthe link to Premium/Upgrade Your Account


Find Contacts usingFind Contacts usingAdvanced SearchAdvanced Search


Profile AnatomyProfile Anatomy

Name

Title

Geography

Summary

Background


Advanced Search ScreenAdvanced Search Screen


Advanced Search FeaturesAdvanced Search Features


Search TipsSearch TipsUtilize more generic title keywords than skillskeywordsUse Booleans (AND’s, OR’s, -’s)

Search using specific company namesUse filters for– Geographic locations– Industries– Interested in “career opportunities”– Searching within your groups– People who joined recently


Let’s Run a SearchLet’s Run a Searchkeywordskeywords –– QA OR qualityQA OR quality

titletitle -- (lab OR laboratory) AND clinical(lab OR laboratory) AND clinical


Search ResultsSearch Results


Filter by LocationFilter by Locationtitletitle –– SAP Consultant within 50 miles of 63101SAP Consultant within 50 miles of 63101


Location Filter ResultsLocation Filter Results


Filter by IndustryFilter by Industrytitletitle -- loan officer, industryloan officer, industry -- bankingbanking


Industry Filter ResultsIndustry Filter Results


Company SearchCompany Searchtitletitle –– Oracle Developer, companyOracle Developer, company –– DeloitteDeloitte


Company Search ResultsCompany Search Results

Swat Recruiting - All rights reserved.20

View First Level ConnectionsView First Level Connectionsview profileview profile –– click connectionsclick connections


Search within GroupsSearch within Groups

Use Advanced SearchClick on a particulargroupAdd company namesand/or titles


My GroupsMy Groups -- partialpartial


RecommendationsRecommendations


Also Viewed?Also Viewed?


Associations & InterestsAssociations & Interests


What Are You Working On?What Are You Working On?


Exporting ConnectionsExporting ConnectionsConnections/Export Connections Export to CSV file


Find Contacts usingFind Contacts usingGoogle (site) SearchGoogle (site) Search


Using the Site SearchUsing the Site Searchsite:linkedin.com "mechanical engineer" "greater atlanta"site:linkedin.com "mechanical engineer" "greater atlanta"

--intitle:directoryintitle:directory --jobsjobs


Using the Site SearchUsing the Site Searchsite:linkedin.com "mechanical engineer" hvac "greater atlanta"site:linkedin.com "mechanical engineer" hvac "greater atlanta"



Using the Site SearchUsing the Site Searchsite:linkedin.com (QA OR quality) (lab OR laboratory) clinicalsite:linkedin.com (QA OR quality) (lab OR laboratory) clinical



Finding Private NamesFinding Private Nameschevroletchevrolet –– “sales manager”“sales manager” –– currentcurrent -- automotiveautomotive


Advanced Find ResultsAdvanced Find Results489 results489 results


Use the Site SearchUse the Site Searchsite:linkedin.com "Jimmie Johnson Chevrolet" "internet sales manager"site:linkedin.com "Jimmie Johnson Chevrolet" "internet sales manager"


Making ContactMaking Contact


LinkedIn ProfileLinkedIn Profile


Google their NameGoogle their Name


Try ZoomInfo.comTry ZoomInfo.com


Try Zabasearch.comTry Zabasearch.com


Try a Company SearchTry a Company Search


Another Google ResultAnother Google Resultwww.scguild.comwww.scguild.com


Companies/Jobs onCompanies/Jobs onLinkedInLinkedIn


Companies on LinkedInCompanies on LinkedIn


OracleOracle


Jobs on LinkedInJobs on LinkedIn


accountant cpaaccountant cpa


Let People Find YouLet People Find You


Maximize Your ProfileMaximize Your ProfileAdd all your employers, schools, degrees,certificates, associations, groups and interests toyour profileBe brief in your descriptions, but add all!Use the “What are you working on?” featureOffer/Solicit RecommendationsAdd all your email addresses new or oldJoin groups or start your ownState your goals in the summary section


Complete Your ProfileComplete Your Profile

Get a “friendly” LinkedIn URL(Account & Settings / Public Profile)

Publish your full public web profile

Work towards 100% “profile completeness”

Use Web Links(Additional Info section)


Take Steps toTake Steps toGrow Your NetworkGrow Your Network


Growing Your NetworkGrowing Your Network

Search LinkedIn for colleagues and classmatesFind open connectors on LinkedIn:– LIONS– MLPF– TopLinked– Open Link

Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) andOutlookUse “Discover your contacts” at least once a month


www.toplinked.comwww.toplinked.comClick on link to the Toplinked 50Click on link to the Toplinked 50


Get RecommendedGet RecommendedRecommendations are your referencesThey go a long way towards developingtrust among your connectionsGet recommendations from managers, co-workers, and those that work for youGet recommendations from happy clients,people you have placed or those you havehired


What Top Recruiters do onWhat Top Recruiters do onLinkedInLinkedIn

Use AND, OR and - when searchingSearch by company name and job titleSearch by “joined since last login” forfreshnessConnect with the top-linked peopleUse personalized invitations.Include your LinkedIn profile in your emails!


ContactContact

Mark Berger CPC, CIROwner, Swat Recruiting314/962-7515

[email protected]

Invite me to your network!www.linkedin.com/in/[email protected] me on Twitter – I’ll follow you back.twitter.com/MEBerger

linkedin for recruiters - 4...candidates per search, 5 search alerts) and go up from there to...

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