linkedin for university students
TRANSCRIPT
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Agenda
• What LinkedIn is• What LinkedIn isn’t• Creating your professional brand• Importance of keywords• Connecting for success• Engage with insightful groups• Becoming a thought leader• Building strong relationships
LinkedIn is Growing
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Clean-up your posts
Why use LinkedIn?More than 85% of employers use LinkedIn to
find employees.
Some employers are no longer accepting resumes…
…they are using LinkedIn
Creating a Professional Brand on Social Media
1. Clean-up your posts (Facebook, Twitter etc.)2. Eliminate future inappropriate posts (Even… 3. Create/Update Your LinkedIn Profile– Complete 100% of profile– Create your background– Utilize keywords to build your brand– Share successes & skills– Make quality “connections”– Engage with insightful groups– Become a thought leader
Creating a Professional Brand
Create visual engagement
Develop immediate credibilitywith comprehensive header
Demonstrate your skills andpromote your company/organization.Quantify to deliver proof.
5 Ways to drive traffic (employers) to you with keywords
1. Determine keywords you want (words that employers will use)
2. Include your location – employers will search based on location
3. Use an effective headline to position yourself (120 very important characters)
4. Make your LinkedIn Summary engaging (2,000 important characters)
5. Focus on keywords within your job descriptions and other experiences
Personalized URL
Create a public profile URL
Use badge/Link on your resume’ and email signatures
Creating a Professional Brand
Engage with video, images &presentations
Share your knowledge,skills and abilities
Build credibility with recommendations
Creating a Professional Brand
Share youreducational foundation
Substantiate your skills withendorsements
Creating a Professional Brand
Showcase Honors Awards & Organizations
Share interests to create commonPersonal interest bonds
Connecting
Be selective with your connections.You will be judged by those whoyou are connected to…
Follow relevant groups
You are who you follow too. Follow relevant insightful groups.
PowerfulProspecting
Learn about and connect withIndividuals at prospective clients.Request introductions through primary connections
Become a Thought Leader
Become a thought leader and valued connectionthrough posting insightful and engaging content to become
LinkedIn on Your Resume’
Add credibility and depth to your resume’
Ultimate Job Seeking Tool
If you are feeling competitive…