linkedin free & premium vs sales navigator overview

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LinkedIn Sales Navigator Overview

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Page 1: LinkedIn Free & Premium vs Sales Navigator overview

LinkedIn Sales Navigator Overview

Page 2: LinkedIn Free & Premium vs Sales Navigator overview

The NetworkWhile there is tremendous value in “free” LinkedIn it prohibits members from running an unlimited number of searches and viewing an unlimited number of profiles due to its ‘Commercial Use Limit’

Sales Navigator provides access to the entire network without any restrictions. Accompanying this access is a number of filters and tools to help enhance the search experience and make it easy to find the right person

430M members 2B+ member updatesper week

Restricted Search Unlimited Search

5.4 people are Involved in the averageB2B buying decision

Page 3: LinkedIn Free & Premium vs Sales Navigator overview

TeamLink enables you to leverage your company’s network to find introductions into your accounts or territory even when you’re not connected. Sales Navigator licenses will interconnect your company to create a massive pool of potential introductions.

This is an addressable market of warm and trusted introductions that you cannot access without TeamLink because your company is only [X%] connected to one another.

Your employees are connected to [X] companies on LinkedIn

Your employees are connected to [X] individuals on LinkedIn

Page 4: LinkedIn Free & Premium vs Sales Navigator overview

Job changes = Selling OpportunitySales Navigator allows you to track the recent job changes of your prospects and customers from both search and the news feed. This is a powerful way of engaging potential buyers and maintaining an ever-changing org chart.

Many of your current customers are moving on to new roles. You can stay informed on these jobs changes to warm up your next acquisition -- these are your ‘bluebirds.’

18 monthsThe average time beforeA DM changes roles

DMs are 60% more likely to evaluate a purchase in their first 6 months in role

Page 5: LinkedIn Free & Premium vs Sales Navigator overview

Save Leads and Saved Accounts – Insights and Business IntelligenceAlbert Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.”

From within Sales Navigator you can save prospects, partners, customers, and potential buyers to see what they are sharing and writing on LinkedIn. Additionally, you can save the companies they work for so you are consistently updated when organizations are mentioned in the news on and off LinkedIn.com – (funding, M&A, c-suite hires, etc.)

75% of B2B buyers now usesocial media to be more informed on vendors

90% of DMs say they never respond to cold calls

Page 6: LinkedIn Free & Premium vs Sales Navigator overview

OwnershipSales Navigator allows your company to own all of your LinkedIn subscriptions. If your online users are expensing their subscriptions and they leave your company there is no way to recover those dollars. Now you are paying for your ex-employee to prospect for one of your peers.

Your dashboard will allow you to move seats, tag users, and track usage analytics…

X Sales Navigator Seats X people are buying subscriptions online

X users transitioned off your contract in the last 12 months