linkedin - guilty or not?
DESCRIPTION
You\'re on LinkedIn--woohoo! But are you utilizing its full capabilities? Test yourself here.TRANSCRIPT
LinkedIn is a Powerful Tool
Are you guilty of not maximizing its capabilities?
Put in m
ore to
get out m
ore.
Are You …
Meeting new contacts in your field ?
Learning about companies ?
Following what and who people are talking about ?
HELPING OTHERS with
their
connections and
questions ?
Charge #10 You Aren’t Branded
Content Strategy Define your expertise Provide your value proposition to employers Focus—Don’t be everything to everyone Illustrate how you can solve problems Stay focused throughout entire profile
Headline Isn’t Job Title
Charge #9 Profile’s Not Complete
Do you want
to get hired?
100% Profile – A Must
Summary SKILLS
CAREERAchievements
PICTURE
RECOMME
N-DATIONS
Add Sections Skills
Awards
Publications
Projects
Languages
Volunteer
Charge #8Summary’s All Over the Place
And Boring
Compelling, dynamic,
conversational
Include a SOAR story
Situation, Opportunity, Action, Result
Focus on 3 core skills
View others’ summaries
Use keywords Industry buzzwords & acronyms All sections searchable headline, summary, specialties, skills, career Customize url address (your name only) Add Twitter, blog, website
Charge #7 No Search Engine Optimization
Have at least 3
Charge #6 No Recommendations
Bill initiated the successful
merger of CEA, NAH, and AHS. As COO, he
trimmed 18% off the initial budget.
As a start-up, Laura negotiated our 1st client contract. We were able to
start the project 3 weeks early.
Write and e-mail to contactto avoid “He’s a cool guy.”
Personalize invites I enjoyed meeting you at SBA last night…
Charge #5 You’re Not Reaching Out
CONNEC
TCONNEC
TCONNEC
T People you’ve met in person and online
Charge #4 Not Linked to Social Media
Charge #3 No ApplicationsFiles –
resume, papers, articles
Reading lists – books, journals
Latest news – career or business
Presentations – PowerPoints, pdfs
Your Blog
Events
Charge #2 Not On Regularly Allot a few minutes a day
Provide status updates to stay fresh in others’ minds
On the Go
— Mobile Apps !
In Office or Home
— Outlook Inbox !
Charge #1 Selfish in the 1st Degree Provide your
expertise in groups — source questions Talk to or e-mail offline
“Real generosity toward the
future
lies in giving all to the
present.”
Albert Camus
Recommend others Introduce connections Share / comment on others’ status or resources
