linkedin lead generation
DESCRIPTION
Business Principal of Bop Design Jeremy Durant discusses how businesses can utilize LinkedIn and content marketing to uncover new sales opportunities.TRANSCRIPT
LinkedIn Lead Generation
How B2B Companies can utilize LinkedIn to uncover new sales opportunities.
December 18, 2013
@BopDesignSD
• 5 years Old• 9 employees• Primarily B2B Services Firms• Small to Medium Size Companies• Focus on Business Development
Bop Design: Agency Background
Sales & Marketing Funnel
Content Marketing Requires a Plan
@BopDesignSD
Creation of a Content Offer
@BopDesignSD
• Pay for Content Exposure• No Pure Advertising• Need to Pay for It!• Highest Visitor-to-Lead Ratio (2.74%)
Content Marketing: LinkedIn Sponsored Updates
@BopDesignSD
LinkedIn: Highly Targeted Campaigns
@BopDesignSD
LinkedIn: Highly Measurable
@BopDesignSD
LinkedIn: Quality Website Visitors
@BopDesignSD
Summary
Rule #1: Content Marketing Requires a Plan
Rule #2: Package Good Content to Make Great Content
Rule #3: Advertise Content on LinkedIn
Rule #4: Track Results on Google Analytics
@BopDesignSD
Top Content Marketers… are B2B!
Source: Kapost, http://kapost.com/kapost-50-content-marketing/ @BopDesignSD
Thank You!
For more information, download our guide on
Social Media Advertising.
http://www.bopdesign.com/master-paid-advertising-in-social-media/
Contact:
Jeremy Durant
[email protected] x 801
@BopDesignSD