linkedin marketing solution
DESCRIPTION
TRANSCRIPT
Marketing Solutions
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing SolutionsSource: comScore April 2011, US
InCrowds
Small &
Medium
Business
Professionals
Business
Decision
Makers
Financial
Service
Professionals
Sales
Professionals
Marketing
Professionals
Startup
Professionals
Corporate
Executives
IT
Professionals
Business
Travelers
6.4M 14.9M 6.1M 4M 3.8M 5.8M 2.8M 8M 3.3M
Marketing SolutionsSource: comScore April 2011, US
The best place on the web to reach professionalsOver 31M unique users in the US
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
WSJ
Forbes
BusinessWeek
Marketing Solutions
Profession
Seniority
Industry
Company Size
Geography
Education
LinkedIn Audience TargetingThe most accurate way to target professionals on the web.
Marketing Solutions
Prominent placement
Little competition
IAB standard units
Not a part of any ad
network
LinkedIn Display AdvertisingEasy to place. Hard to miss.
Marketing Solutions
LinkedIn Audience Network AdsExtend your reach off LinkedIn.
6
Popular Sites
Continue your message to LinkedIn’s professional audience using our targeting data to
reach professionals when they are visiting sites off of Linkedin.
Marketing Solutions
LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.
“…This campaign not only drove hundreds of
direct registrations into the BizSpark program,
which was the core goal, but also added to an
increased positive brand and company perception.
Because of the interconnectedness of the
platform, I was able to personally reach out to
perfectly-targeted individuals who I would have not
known. I will definitely work with the LinkedIn team
again.”
Jacob Mullins
Partner Development Manager
Microsoft BizSpark Program
Marketing Solutions
LinkedIn Events Promotional MediaGenerate interest around your event
Personalized messaging calls out
member’s name and/or profile photo
Gain high visibility on homepage
Drive members to the Event page
Marketing Solutions
LinkedIn Sponsor Your EmployeesYour employees are your best ambassadors.
Key highlights Own the ad space on your
employees’ LinkedIn profile
pages
Display relevant content,
videos, white papers, events,
standard banners
Drive traffic to your website or
LinkedIn Company Page
Your Brand Here
Marketing Solutions
LinkedIn GroupsAbility to target users who are part of specific groups.
10
Marketing Solutions
100+ million potential customers today. And 4 million more every month.