linkedin nonprofit bootcamp – 30 min to a stronger profile [webcast]

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LinkedIn NonproFIT Bootcamp

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Post on 14-Aug-2015

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LinkedIn NonproFIT Bootcamp

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“YOU HAVE TO MOTIVATE YOURSELF WITH

CHALLENGES. THAT'S HOW YOU KNOW

YOU'RE STILL ALIVE.” – JERRY SEINFELD

Bootcamp Schedule

• Warm up: Understand the network

• Exercise set 1: Headshot & Headline

• Exercise set 2: Summary & Experience

• Exercise set 3: Rich Media

• Exercise set 4: Sharing

• Cool down: Takeaways

Understand the network

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Warm up

The LinkedIn network

2M+ PHILIPPINES

1M+ SINGAPORE

3M+ INDONESIA

1M+ MALAYSIA

1M+ SAUDI ARABIA

18M+ BRAZIL

100M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

6M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

16M+ UNITED KINGDOM

8M+ FRANCE

7M+ ITALY

2M+ BELGIUM

1M+ DENMARK

3M+ TURKEY

5M+ NETHERLANDS

1M+ SWEDEN

6M+ SPAIN

5M+ CHINA

380M+ Global members 2 members/sec

20M+ skilled volunteers #14 visited site globally

Why do professionals come to LinkedIn?

Identity The professional

profile of record

Network We connect the world’s

professionals

Knowledge The definitive professional

publishing platform

What is the #1 activity on

LinkedIn?

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Viewing member profiles

Headshot & Headline

Exercise Set 1

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Headshot & Headline

What is missing??

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Headshot & Headline

Consider this: Add a headshot, create a compelling headline, & customize your profile url

Profiles with headshot are up to

14x more likely to be viewed

120 Characters to make an impact;

own your headline

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Headshot & Headline

Consider this: Add a headshot, create a compelling headline, & customize your profile url

Profiles with headshot are up to

14x more likely to be viewed

120 Characters to make an impact;

own your headline

Summary & Experience

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Exercise Set 2

Summary

Consider this: Your summary is an opportunity to highlight your current role & future aspirations, both

professional and personal

Break your summary into sections

to highlight what’s important

Profiles with keyword rich

summaries are rank significantly

higher in search results

Experience

Consider this: Sharing about your role and what you do makes it easier for

LI members and colleagues to identify your skills & expertise

Think beyond a job description and

spotlight your key contributions

13x - more likely to be discovered

by adding skills to your profile

Think beyond a job description and

spotlight your key contributions

13x - more likely to be discovered

by adding skills to your profile

Rich Media

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Exercise Set 3

Rich Media

Consider this: Use photographs, YouTube, and Slideshare to feature a particular accomplishment or

espouse your nonprofit’s mission

Slideshare from LinkedIn can

emphasize your company culture or

focus on a project well done

Youtube can highlight your org’s

mission or celebrate your team

Sharing

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Exercise Set 4

1. Have you shared an update on LinkedIn before?

2. What are your reasons for sharing or not sharing a

status update?

Open Questions

Sharing

Consider this: Sharing an update, ‘commenting’ or ‘liking’ updates from others, uploading photos, or

publishing your own content helps build your professional brand

2% of employees are responsible

for 20% of engagement

(company updates)

130k - # of posts/wk on LinkedIn

from topics ranging from

education to law

Takeaways

Cool down

How are you going to stand out?

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Your LinkedIn routine

• Exercise Set 1: Headshot & Headline

• Exercise Set 2: Summary & Experience

• Exercise Set 3: Rich Media

• Exercise Set 4: Sharing

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Talent Connect pitch