linkedin optimization branding and seo
Post on 21-Oct-2014
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DESCRIPTION
Are you LinkedIn? Learn how to use LinkedIn as a lead generation, branding, and search engine optimization (SEO) tool to boost sales. LinkedIn is the most powerful business social network on the planet but sadly, very few people actually use this free tool to its full potential. Here's another fact: Nearly 45% of LinkedIn users are business decision makers! If you're interested in increasing sales and growing your business, now is the time to ramp up your LinkedIn skills. In this webinar recording, the LinkedIn Rockstars of Integrated Alliances and the digital marketing experts at Boulder SEO Marketing will show you how to get the most out of LinkedIn. You will learn: - The basics of growing your business with LinkedIn - How to use LinkedIn as a branding tool for you and your business - How to use LinkedIn groups to find and qualify leads - How to use LinkedIn as a search engine optimization catalyst - How to measure the success of your LinkedIn campaigns If you're ready to boost sales, take your brand to the next level and drive targeted search traffic to your website then this webinar is for you.TRANSCRIPT
[Webinar] LinkedIn Optimization, Branding and SEO April 3, 2014
Lori Ruff CEO, Integrated Alliances E: [email protected] Mike O’Neil Founder & President, Integrated Alliances E: [email protected] Chris Raulf Founder & President, Boulder SEO Marketing E: [email protected]
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
What We’ll Discuss Today • How to grow your business with LinkedIn • LinkedIn as a branding tool • LinkedIn groups • Using LinkedIn as a search engine op9miza9on catalyst
• How to measure success • Case studies • Ques9ons & Answers
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Quick Poll
• My company has a LinkedIn company page • My company doesn’t have a LinkedIn company page
• Not sure • Not applicable
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Quick Poll
• LinkedIn is an important part of our overall digital marke9ng efforts
• We don’t really use LinkedIn as part of our digital marke9ng efforts
• Not sure • Not applicable
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Integrated Alliances is not associated in any way with LinkedIn®
We help the user community
gain concrete business advantages through LinkedIn
B2B, Tech Heavy
CULTURES
8
SEO is about…
L INKEDIN
9
LinkedIn SEO Components
Ø Keywords Ø Data Fields Ø Individual Profiles Ø Company Pages Ø Posts and Content
10
OPT IMI ZE
METHODOLOGY Engage
Search Profile
Network
11 Sell
Your LinkedIn Profile
12
PROF I LE
“Fit In” with Keywords
13
PROF I LE
“Stand Out” with Style
14
Your “Digital Footprint”
15
I T ’ S A B O U T
“Catch” Their Eye PROF I LE
16
Speak to Them PROF I LE
17
LinkedIn Profile InfoGuide
✮FAST TRACK✮
PROF I LE
18
Simple Process PROF I LE
Ø MicrosoY Word – Copy & Paste Ø Follow Profile InfoGuide Ø Work Top-‐down Ø Profile Template -‐ Master Text Ø Join the Company Page
19
Your Network
20
Your LinkedIn Network NETWORK
21
Ways to Build Your Network
22
NETWORK
23
LinkedIn Groups GROUPS
24
• Community – Like-‐minded individuals, peers, targets – Op9ng Into a Special Interest
• Social-‐Business – Crosses boundaries
Groups to Join
• Regional Groups – Linked To Denver, Linked Minnesota • Execu.ve Groups: C-‐levels, Decision Makers • Professional Associa.ons – Local, Regional, Na9onal • Industry Groups – Real Estate, Investors, Marketers • Personal Interest Groups – Music, Fantasy Football
GROUPS
25
Ge`ng Leads in Groups
• For Starters – Observe, Lurk, Read – Like, Comment on other Posts
• Post Discussions – Create interest – Demonstrate Knowledge
• Message Other Members
GROUPS
26
Searching
27
Millions go in… SEARCHING
28
Basic Searching SEARCHING
29
SEARCHING
Advanced Searching
30
Rock.com
Key Takeaways from Today
• Spiff up your profile • Create a LinkedIn Company Page • Get Your Team on the Company Page • U.lize Employees as Brand Ambassadors
• Pay Acen.on 32
Ø Coaching Programs Ø Corporate Training Classes Ø Wri.ng & Op.miza.on Services Ø Speak at Your Event
The 5 Pillars of SEO
1. Technical Health of Website 2. Website Func9onality 3. On-‐Page Search Engine
Op9miza9on 4. Off-‐Page Search Engine
Op9miza9on 5. Social Media Marke9ng
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Quick Poll Have you done keyword research?
www.boulderseomarke.ng.com | 720.263.1736 | [email protected]
Keyword Research
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
www.boulderseomarke.ng.com | 720.263.1736 | [email protected]
Anatomy of a Search Engine Results Page (SERP)
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Increase Referral Traffic with LinkedIn
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Get SlideShare to Work for You
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
LinkedIn Company Page Status Updates are Indexed on Google
h_p://business.linkedin.com/marke9ng-‐solu9ons/c/14/3/products-‐and-‐services-‐tab-‐re9rement.html
Case Studies and Success Stories Example: • Bi-‐weekly blog post • 1 personal LinkedIn status update per day • 1 LinkedIn and Google+ company page status update per day • 2 Tweets per day • 2 LinkedIn group pos9ngs per day
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Case Studies and Success Stories • Bi-‐monthly Webinar
or Web Panel • Weekly blog post • 2 personal LinkedIn
status updates per day
• 1 LinkedIn company page status update per day
• 2 LinkedIn group pos9ngs per day
• 1 FB / G+ post per day • 2 Tweets per day
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
April 8 & 29 in Boulder and Denver
Get $50 off the registra.on fee with code LIMC50 Learn more at: www.boulderseomarke9ng.com/training
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
[Webinar] LinkedIn Optimization, Branding and SEO
Questions?
Connect with Integrated Alliances: LinkedIn: h_ps://www.linkedin.com/company/integrated-‐alliances Facebook: h_ps://www.facebook.com/IntegratedAlliances Twicer: h_ps://twi_er.com/iasocialmedia Google+: h_ps://plus.google.com/+Integratedalliances-‐LinkedIn-‐training YouTube: h_ps://www.youtube.com/user/IntegratedAlliances Connect with Boulder SEO Marketing: LinkedIn: h_p://www.linkedin.com/company/boulder-‐seo-‐marke9ng Twicer: h_ps://twi_er.com/Marke9ngSEOWiz Facebook: h_ps://www.facebook.com/BoulderSEOMarke9ng Google+: h_ps://plus.google.com/+Boulderseomarke9ng YouTube: h_ps://www.youtube.com/user/boulderseomarke9ng
www.boulderseomarke.ng.com | www.IntegratedAlliances.com