1. The Who, What, When, Where, and Why of this Strange New World By http://www.linkedin.com/in/kirkhill (aka Kirk Hill) & http://www.linkedin.com/in/johnm (aka John Moore)

2.

What is LinkedIn?

Who uses LinkedIn?

Why should I use LinkedIn?

When should I jump in to using LinkedIn?

Where do I find _________ on LinkedIn?

Q & A with Kirk and John

3.

It is NOT MySpace, Facebook, or Twitter

LinkedIn is a community of over 41 million professionals

A new member joins LinkedIn approximately every second

A place to stay informed about your contacts and industries of interest to you

A portal to find the people & knowledge you need to achieve your goals

A way to control your personal brand

4.

Access executives from all Fortune 500

Lets you see how people are related to each other

Find the people that know the people you want to meet

Collaborate with other like minded people with the groups feature

5.

Entrepreneur Creates New Company Because of Advice and Connections He Found on LinkedIn

Advertising Professional Finds Investors and Helped his Sales Team

After Layoff, Worker Lands New Job By Using LinkedIn Groups

Company Hires Chief Administrative Officer and Another SVP

Grad Student at Brown University Lands Job at Microsoft Before Graduation

6.

Venture Capitalist Uses LinkedIn to Get Connected

CEO Uses LinkedIn Jobs to Recruit Talent, Saves Tens of Thousands in Recruiter Fees

SVP Gets $250,000 Opportunity Because of LinkedIn

Investment Banker Uses LinkedIn to Land $300,000 in New Business

CEO Lands Million Dollar Client Via LinkedIn

7.

Looking for a job or looking to hire someone

Looking to connect with others in the community

Gathering information

Building credibility and referrals

Assisting with sales

Finding resources

8.

Reverses the Sales Process

Open up what you offer to a much wider audience

An accepted way to sing your own professional praises

Gather and publish recommendations

Track your contacts

9.

Immediately if not sooner

Profiles can be built up over time so dont worry about having all information right away

Probably many people that you already know are on LinkedIn

Also take a look at the LinkedIn groups that are relevant to you

10.

Starts with resume type information

• Job Experience

• Education

• Specialties (or Keywords)

• Interests

• Groups and Associations

Add in cover letter or marketing summary

Point to company or personal websites/blogs

Small status line that gets posted to your connections home page and email notifications

11.

Ability for people to post recommendations to your profile great marketing tool

Tips for getting people to write recommendations for you

• Start by recommending others

• Ask people to recommend you

• Write recommendations and have people approve and submit them using their LinkedIn account

12.

One way to share contact information with people that you meet, however:

• No phone, fax, or cell numbers on your contacts profiles so you will need to either enter it into the LinkedIn contact manager (Beta) or use another tool for keeping this info

Have access to the contacts of your contacts

• You may have 100 first level contacts

• If those contacts each have 100, you have access to 10,000 second level contacts

• If each second level contact has 100, you have 1,000,000 third level contacts

13.

Interesting data about your first three levels of contacts

• Number of people at each level

• Percentage of connections by world region

• Percentage of connections by industry

Allows you to get a quick understanding of what types of people are in your network

14.

Thousands of groups/associations that you can join and participate in

Discussion Boards

• Bulletin board functionality allowing members to share information and interact through comments

News

• Allows group members to highlight and comment on news stories that are relevant to the group

Job Board

Directly contact and connect with other group members

15.

This is the real power of LinkedIn groups

Group managers have control over group

• Manage the group profile page which includes short and long descriptions and a group website link

• Can either open group to everyone or accept members on an individual basis

• Mark discussions as featured and to moderate discussions and comments

• Ability to send announcements to the whole group

16.

Promote Everywhere

• Twitter

• LinkedIn Status

• Facebook

• Blogs

Start, comment on, and mark as featured relevant discussions on the discussion board

• Discussion boards are heart and soul of the group

Consider having or encouraging face-to-face, offline networking events

17.

Post and comment on relevant News articles

Use announcements intelligently and solicit feedback on the relevance and usefulness of announcements

Cross post relevant discussions to other groups with links back to the group that you are promoting

18.

LinkedIn Answers

• Post a question to your connections and to the LinkedIn community as a whole

LinkedIn Polls

• Use these when you want to poll the LinkedIn community

In addition to asking questions and posting polls, remember to answer questions and polls to get your name associated with a particular area of expertise

19.

If you are not on LinkedIn you need to get on now

LinkedIn has a ton of benefits for professional social networking

• Online Resume

• Online Branding

• Groups

• Questions and Answers

• Polls