Publisher ToolkitPulse, InShare, Company Pages

Winter 2014

2

“For the world’s largest professional network, content is king.”

- AllThingsD

3

***19

187M+

Unique monthly visitors

Languages

10.6B

Page views per quarter

200Countries

Use LinkedIn 5X more to discover professional content and insights than use our job properties (2)

Are 2X more likely to trust information from LinkedIn than from competitors (1)

Follow companies and publishers for professional insights

Our members:

Connect your content to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals who crave news and insights

277+ MILLIONREGISTERED MEMBERS

Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012

4

How Content Appears on LinkedInAcross all

devices and platformsHomepage Pulse

Top Headline Emails

Network Update Stream

Groups

Company Pages

Desktop

LinkedIn for iPadLinkedIn for iPhone

Pulse (Android & iOS)

5

Appear in Pulse catalogue of news sources

Distribute content to your followers

Content appears in the Network Update Stream

How Publishers Can Leverage LinkedIn

Give Us Your RSS Feeds Use Your Company PageAdd The InShare Plugin

The Value We Create for Publishers

• Increased content distribution.• Referral traffic.• Exposure and brand awareness amongst LinkedIn’s high quality audience.• Access to unique data and insight via plugins and APIs.

6

How To Get Listed in Pulse

• Pulse offers easy access to the best sources of professional news and insight across LinkedIn platform.

• Submit a link to your RSS feed with headlines, full article text and images to publisher@linkedin.com.

7

How To Implement the InShare Plugin

To add InShare, check out the plugin generator on our developer site. 

Add plugin across your desktop and mobile site

Readers share content with their network

Articles appear in the Network Update Stream, factor in algorithms and

appear elsewhere on site

8

How to Leverage Company Pages

• Use Status Updates to share the best professional content with your followers.

• Measure how effectively you're reaching your audience with our analytics tools.

• Publish updates manually or through social tools like Hootsuite and Spredfast.

• Visit the Company Pages info site to learn more.

9

Publisher RSS Integration Across Pulse and LinkedIn

• Select publishing partners can incorporate their RSS feed from Pulse into their Company Page.

• Content appears across the Pulse catalogue, Company Page and Network Update Stream.

• To submit your feed for consideration, email publisher@linkedin.com.

Pulse

Network Update Stream

Company Page

10

Appendix

11

“Example: InShare Plugin on Quartz

As we’ve built Quartz over the last 14 months, LinkedIn has been an important partner.

Compared to other traffic sources, visitors referred from LinkedIn read more articles per visit to our site and have a higher frequency of returning.

Kevin DelaneyEditor-in-chief and co-founder, Quartz (the global business news site of Atlantic Media)

”

12

In October 2012, LinkedIn was the #1 high-quality traffic source for Business Insider, with longer visit duration than any other site.

Julie HansenPresident and COO, Business Insiderhttp://www.digiday.com/publishers/business-insiders-linkedin-strategy/

Example: InShare Plugin on Business Insider

13

Sharing interface – mobile web (via InShare plugin)

14

Select publishers using LinkedIn Share

15

LinkedIn is driving traffic and engagement for publishers• “LinkedIn, man. Big wet smack to you. You are a traffic driver par

excellence.” –Bruce Ubin, Managing Director, Forbes• “The trend you’re honing in on … is a lot more ‘InSharing’ going on now,

which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.” –Andrew Lipsman, VP Industry Analytics, comscore.

• “LinkedIn users have very high page views per visit compared to our other distribution partners.” –Mike Rodov, Director of BD, Seeking Alpha

• “Yes, LinkedIn, the professional social network … is now by far our second biggest referrer of social traffic.” –MG Siegler, TechCrunch

• “CNET has seen extraordinary increases in LinkedIn traffic – up to a tenfold increase! And these users visit our site more frequently than our site average.” –Mark Kaufman, Former AVP Audience Dev., CNET

• “LinkedIn’s Company Pages have allowed Mashable to extend our voice to a highly engaged audience to host conversations we may not be having on site.” –Ryan Lytle, Social Projects Manager, Mashable

• “Traffic from LinkedIn to BBC News jumped tenfold in six months.” –Sarah Marshall, journalism.co.uk

16

LinkedIn Share drives high click-backs to publishers

For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter.” Greg Cypes – Director of Product, AddThis

“LinkedIn Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on LinkedIn]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On LinkedIn, however, your future bosses and employees are watching. People think before they share.”

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource

Source Social Media Smackdown: LinkedIn vs. Twitter

Roughly speaking LinkedIn shares generate 4 – 5 x more traffic to my Inc.com articles than tweets, Facebook likes and Google +1s combined.

17

Thank you!