LinkedIn Essentials: Quick Tipson CCTB’s Members-Only Group

March 17, 2010

Facilitator: Jennifer H.G. ConnellyManager of CCTB’s Members-Only LinkedIn Group;President of JC Marketing Consultancy LLC ; CCTB Member

Goals for the Webinar< GOAL 1 >

Making the Most Out of 30 Minutes – the 50/50 rule and the worksheet

< GOAL 2 > Engaging with CCTB’s LinkedIn Members-Only Group

< GOAL 3 > Helping You to Be More Productive

< GOAL 4 > Highlighting the Power of “Beta”

< GOAL 5 > Building Your Action Plan

Why We’re Here

< No1 > LinkedIn = inter-connected network of 60 million professionals (150 industries; 200 countries)

< No2 > LinkedIn = connecting the world’s professionals to make them more productive and successful

< No3 > CCTB on LinkedIn = representative industry network of nearly 1,000 CCTB members (#1 in the CVB category on LinkedIn)

< No4 > CCTB on LinkedIn = an exclusive platform for CCTB members to exchange ideas, share breaking news, and find opportunities that promote Chicago as a world-class meetings, conventions and global leisure destination

Enhance Your Personal Profile< QUICK TIP #1 >

Personal Profile should be current, well-written and reflective of your expertise.

Enhance Your Company Profile< QUICK TIP #2 >

Company Profile should be established, maintained and inclusive of keywords relative to your industry.

Interact with the CCTB Members-Only Group< QUICK TIP #3 >

Join the CCTB LinkedIn Group and encourage colleagues to join (all employees of CCTB member organizations are eligible to join the group).

Initiate or Comment on Member Discussions< QUICK TIP #4 >Strengthen your personal and organizational brand by posting insights that resonate and provide value to the CCTB membership at-large.

Access and Share Industry News< QUICK TIP #5 >

Build awareness within the CCTB member community by sharing pertinent news and industry updates.

Target Your Job Opportunities< QUICK TIP #6 >

Reach a target audience by utilizing the Jobs tab within the CCTB Members-Only Group. It’s free, stays up for 14 days and can be re-posted at any time.

Integrate Your Event Promotion and Communications< QUICK TIP #7 >

Shine a spotlight on events you’re involved with – be it as an attendee, speaker, exhibitor or owner. LinkedIn Event URLs are well optimized in Google.

Gather Market Intelligence through Search < QUICK TIP #8 >

Experiment with LinkedIn’s powerful search toolbar to gather intelligence on people,companies, groups, jobs and the “answers” section. Test out a “saved searches”

people search by specific criteria. You can have up to 3 saved searches at a time.

Beta Test the Effectiveness of Applications < QUICK TIP #9 >

Browse the Application Directory listing and select an application that suits yourneeds. Examples include using Box.Net to include a file with your Discussion

post or using LinkedIn Polls to get insights from your connections.

Lend Your Subject Matter Expertise with LI Answers < QUICK TIP #10 >

Search by keyword or category in the “Answers” section and identify best practices in both the “answer” and the “question” formats.

Quick Tips Recap

< QUICK TIP #1 >

Personal Profile should be current, well-written and reflective of your expertise.

< QUICK TIP #2 >

Company Profile should be established, maintained and inclusive of keywords relative to your industry.

< QUICK TIP #3 >

Join the CCTB LinkedIn Group and encourage colleagues to join.

< QUICK TIP #4 >

Strengthen your personal and organizational brand by posting insights that resonate and provide value to the CCTB membership at-large.

< QUICK TIP #5 >

Build awareness within the CCTB member community by sharing pertinent news and industry updates.

< QUICK TIP #6 >

Reach a target audience by utilizing the Jobs tab within the CCTB Members-Only Group.

< QUICK TIP #7 >

Shine a spotlight on events you’re involved with – be it as an attendee, speaker, exhibitor or owner.

Quick Tips Recap

< QUICK TIP #8 >

Experiment with LinkedIn’s powerful search toolbar to gather intelligence on people, companies, groups, jobs and the “answers” section.

< QUICK TIP #9 >

Browse the Application Directory and beta test an application that fits your needs.

< QUICK TIP #10 >

Search by keyword or category in the “Answers” section and identify best practices in both the “answer” and the “question” formats.

Quick Tips Recap

Additional Links and ResourcesCCTB LinkedIn Members-Only Group:http://www.linkedin.com/groupRegistration?gid=2193099

LinkedIn Learning Center: http://learn.linkedin.com

LinkedIn Short Video: http://www.youtube.com/watch?v=IzT3JVUGUzM

LinkedIn Blog: http://blog.linkedin.com

LinkedIn Account Types:http://www.linkedin.com/static?key=business_info_more&trk=acct_set_compare

Social Media News & Tips: http://mashable.com

Contact Info: Jennifer Connelly email: jconnelly@jcmarketingconsultancy.com LinkedIn: http://www.linkedin.com/in/jenniferhgconnelly