linkedin recruiting presentation for staffing
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TRANSCRIPT
Välkommen!
LinkedIn Event14 November 2013
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TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 3
©2012 LinkedIn Corporation. All Rights Reserved.
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Tid Innehåll Presenterar
7.30-8.00 Frukostbuffé
8.00-8.15 Nordic Recruitment Trends Marcela & Liselott
8.15-9.30 LinkedIn Solutions:• Social Media• “Vad påverkar dina medlemmar på LinkedIn”• Möjligheter för Search, Rekrytering och
Bemannings- företag med LinkedIn• Trender• Hur mäts framgång?
Michelle & Alex
9.30-10.00 Kort presentation av vår produktmix och sammanfattning
Marcela & Liselott
STOCKHOLM 14 november 2013
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Marcela
15 år inom bemanning och rekrytering Entreprenör, affärsutvecklare, operativ chef, rekryterare och
organisations konsult. Se till att omvandla alla mina kunders kontakter till köpande kunder
eller kandidater!
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Liselott
10 år inom online rekryteringsbranchen Key Account Manager, rekryterare, utbildare, projektledare och
säljcoach Mitt uppdrag är att hjälpa kunder att till fullo utnyttja värdet av sin
investering
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LinkedIn i Norden
1,500,000+
1,000,000
400,000
1,100,000+
Workforce divided by age
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Student marknaden:
84% eller Nordens studerande medlemmar använder LinkedIn71% Nordens student medlemmar är villiga att flytta för ett jobb
LinkedIn i siffror 3 M Företagssidor22% Besöker företagets sidor46% nyligen varit aktiva43% Bolagen har en status uppdatering57% Läser InMails143 M besöker LI varje månad
SVERIGE• 224,343 Senioritet CXO/Manager/Director• Industri• 93,700 Finans, 178,307 High tech• Roll• 57,687 Construction• 63,572 Engineering• 67,202 IT• 77,076 Sales• 31,284 Support
Companies Represented:
Sandvik IKEA H&M SpotifyVolvo SEB Nordea SkanskaAdecco Experis Manpower HIQ KING Accenture
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Top 5 trender för att attrahera talanger som du bör känna till
©2013 LinkedIn Corporation. All Rights Reserved.
2013 Global Recruiting Trends
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5 viktigaste trenderna som formar framtidens rekrytering
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Employer branding är både ett hot och en möjlighet
Data används för att göra bättre anställnings- och varumärkesbyggande beslut
Företag investerar i att anställa internt för att stoppa talanger att lämna företag
Företag håller på att lista ut hur de ska rekrytera via mobila enheter
Sociala nätverk ökar i allt större utrsträckning kvaliteten på de som anställs
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Professionella nätverk & intern rekrytering:den snabbaste växande källan till talangrekrytering
Top 5 most important places to find quality hires
“Think about the key quality hires that your organization made in 2012. Which of the following were the most important sources for those key positions?”
2011 2012 2013
Internal hires 35% 31% 47% +12%Recruitment agencies 41% 33% 47% +7%Internet job boards 39% 37% 42% +3%Company career website 42% 41% 39% -3%Social professional networks 11% 12% 18% +7%
Increase (+) Decrease (-)
Recruiters are relying more and more on professional social networks to engage top talent. Stay ahead of the competition by training your team and employees how to be effective.
Sources of Quality Hires
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Sociala nätverk
Professionellt nätverkNyheterPrivat nätverk
Av användarna håller sin
privata och professionella
online använding separat
Användarna har större
förtroende för LinkedIn än andra
nätverk
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Kriget om employer branding har redan börjat
Konkurrenter som har ett försprång Konkurrensfördel
Tror att employer brand har en stark påverkan på förmågan att rekrytera de bästa talangerna
88%1. Investerar i sitt varumärke
2. Ökar fokus på passiva kandidater
3. Bygger och underhåller talent pools eller pipeline
“What are the things that your competitors have done or may plan on doing that would make you most nervous?”
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Använda data för att mäta deras “talent brands” kvalitativt och kvantitativt
Believe organization utilizes data well to make hiring decisions
Regularly survey new hires to understand brand position
14%
26%
23%
34%
Survey new hires regularly to get a qualitative review of your talent brand. Use numerical metrics to measure your brand quantitatively over time and against competitors.
Regularly measure employer brand in a quantifiable way 34% 33%
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1. Arbeta proaktivt med att bygga en talangpool
2. Investera i en employer branding strategi
3. Ha en strukturerad intern rekryteringprocess och stöttande kultur
4. Planering av arbets belastning och talangförsörjning
5. Proaktiv sourcing
“Think about the elements that make up a world class talent acquisition organization. Which of the following choices would you consider to be the most important elements of a world class talent acquisition organization?”
Top 5 tips från världens ledande organisationer
4Intern rekryteringKonsten att behålla talangerna kvar på företaget
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Mobil rekryteringEn ny form av rekrytering som är mycket effektiv för rekrytering av
passiva kandidater
0%
20%
40%
60%
80%
100%
87%
13%
Not investing adequately in mobile
Invest adequately in mobile
Get ahead by taking action now on your company’s mobile strategy, and you’ll expand your talent pool and become more visible to passive candidates
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2005
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2013
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The Media Team
Solutions Consultant Initial strategy and media
reviews
Account Management Set up, implementation,
launch, analytics and reviews
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Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fit in?
5. How to measure success
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Times are changing
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“The best recruiters act like marketers…”
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Fish where the fish are
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Know what they want
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Bring them in…
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How do people use LinkedIn?
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Bring them in…
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Bring them in…
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Bring them in…
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Bring them in…
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Bring them in…
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How does it compare to other places?
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Passive applicants?
Where are you today?
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Staffing companies are shifting to more efficient strategies
CRM/ ATS reliance, Reactive
Sourcing excellence, team-wide pipelining
Internal and external talent engagement
Post-and-pray Targeted engagement Engage everywhere, including mobile
Employees as niche brand ambassadors
Success metrics
World class marketing of brand
Talent data guides business strategyDeveloping
Foundational
Strategic
Early emphasis on passive talent/ Biz Dev
Job board and social recruiting
Defined Unique Selling Proposition
Traditional
Segment-specific campaigns
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Staffing companies are becoming more strategic
Reactive:Labor-intensive
Applicant quantity focusReq to req process
Developing
Foundational
Strategic
Traditional
Strategic:Efficient
Quality of placement focus Proactive pipeline-based process
How can you plan for success?
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Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Establish the business objectives
3. Research your audience and think of a strategy
4. Create tactics for each channel
5. Analyse, measure, iterate, analyse, measure, iterate
What branding looks like and how we measure it
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Put the right message in front of the right audience on your careers page
Establish your market expertise and deliver unique messages for clients, candidates, and internal hiring
• Geography• Function• Industry• Seniority
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Targeted Content Enhances Job Postings
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Drive targeted passive candidates to your careers page through ad campaigns
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The ad campaign will drive relevant traffic to the careers page
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-130
500
1,000
1,500
2,000
2,500
3,000
Organic Traffic Campaign Traffic Job Clicks
Traffic Driver Campaign
600,026Ad impressions delivered
3,449Clicks
~30%of traffic to Careers Page is
clicking on a job
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Follower growth increases
60%
increase in traffic from LinkedIn on corporate website
Increase in new visitors to
corporate website
Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 -
200
400
600
800
1,000
1,200
1,400
1,600
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Engaged members who are already interacting with your employees
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March
April
May
June
July
August
810
482
463
467
2421
1594
6201
6050
5799
5354
5530
5308
Traffic to Employee Profiles Traffic to Career Page
Utilize your employees as brand ambassadors by owning the ad space
on their profile page
The #1 activity on LinkedIn is viewing
other members profiles
On average, recruiters have
10x more activity on their profiles
Why building your brand on LinkedIn is important
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Increase your followers on LinkedIn
71%
68%
61%
New Jobs
News and Insight
New Projects and Initiatives
6,747 followers6,998 followers7,204 followers7,698 followers8,012 followers8,557 followers9,389 followers10,000 followers!!! Follow
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Engagement improves the effectiveness of your proactive outreach
Not Engaged with Brand Engaged with Brand0%
10%
20%
30%
40%
50%
60%
InMail Response Rates
24%
52%12% increase in response after ad
campaign launched
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Establish your brand as best in class
Produkt mix
©2012 LinkedIn Corporation. All Rights Reserved. 58
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LinkedIn gör det möjligt för rekryteringsföretag att generera värde för sina kunder på många sätt:
Proactive Sourcing
Automatic
Sourcing
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Recruiter & Talent Pipeline250M+ Professionalson LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
Ideal Placements for Your Clients
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LinkedIn Personal Accounts:The best way to build and maintain your network
8%*
* Average network reach with 500 connections
Recruitment Solutions
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LinkedIn Recruiting Solutions:The best way to find, contact & attract top talent
100%*
Recruitment Solutions
TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Privatperson kontra Företagslösningar
BASIC
LINKEDIN PREMIUM
TALENT PRO
TALENT FINDER
SALES PRO
JOB SEEKER
RÄCKVIDD?
SAMARBETE?
BYGGA VÄRDE I ALLA KONTAKTER?
SUPPORT OCH UTBILDNING?
UPPFÖLNING OCH STYRNING?
VEM ÄGER INFORMATIONEN?
FRAMTIDEN?
CHECK IN
TALENT SOLUTIONS
Engaging world-class talent at scale does not stop at proactive outreach…
Automatic
Sourcing
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250M+ Professionalson LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
Ideal Placements for Your Clients
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Members see personalized jobs every time they log in
Erica Robertson
Your ideal candidateController
Bridgewell
Controller
ControllerJuniper Networks
LiveOps
Controller
Senior
6464
AutomaticSourcing
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Våra medlemmar söker på Företag
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I kontakt med följare & grupper
Genom utskick till deras inbox
När de titta på era jobbannonser
Genom riktade kampanjer
När de besöker er företagsida
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Nå och engagera kandidater / kunder vid varje träffyta
När de nätverkar med era anställda
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 68
10 sätt att utveckla ditt varumärke på Linkedin
TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
I am friends
with the bartender
I am friends
with the DJ
I am friends
with the owner
Kraften i ditt nätverk!