Social Media Matters, Hong Kong The Rise of Professional Content in Asia

Ben Russell Senior Insights Analyst LinkedIn Marketing Solutions

linkedin.com/in/benrus @eveningespresso

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"We owe our success to the hundred times we've tried to master a skill and failed."

Design Thinking

Business Intelligence

Lean Manufacturing

Online Advertising

European Union

Recruiters

Cloud Computing

Self-Esteem

Employee Engagement

HONG KONG

SINGAPORE

67% Increased amount of time spent consuming professionally relevant content over the past year

N=457; data weighted to reflect active LinkedIn members in Hong Kong and Singapore. A1. In a typical work week (Monday through Sunday), how many total hours do you think you spent consuming the following types of content? A3. During the past year, has the amount of time that you spend on consuming professionally relevant content decreased, increased or stayed the same?

44% 30% 26%

Professionally relevant content News Entertainment

N=457; data weighted to reflect active LinkedIn members in Hong Kong and Singapore. A1. In a typical work week (Monday through Sunday), how many total hours do you think you spent consuming the following types of content? A3. During the past year, has the amount of time that you spend on consuming professionally relevant content decreased, increased or stayed the same?

Transformation

Accomplishment

Enhances Knowledge

Strengthens Networks

Boosts Personas

76% Keep up with industry news

70% Discover new ideas within industry

52% Build relationships

42% Spark conversations

52% Build professional reputation

33% Improve current job skills

“Later this year, we are going to hit our mobile moment, where mobile accounts for more than 50% of all global traffic. Already, our members in dozens of locations including Costa Rica, Malaysia, Singapore,

Sweden, United Arab Emirates and the United Kingdom, use LinkedIn more on their mobile devices

than on their desktop computers.”

- Deep Nishar – SVP, Products and User Experience

54% 59% 38%

Increased visibility

Enhanced professional reputation

Positioned as Thought Leader

New Research

Case Studies

Breaking News

Deliver content that enables professionals to enhance their professional brand – in a mobile friendly manner

Checklist to LinkedIn Success

1

Recognise professional content consumption is on the rise – be always on, and capitalise on who is engaging 2

Activate your employees – help position them as thought leaders to amplify your brand messaging and drive greater reach 3