linkedin talent advantage
DESCRIPTION
TRANSCRIPT
Presented toCavalier TelephoneJune 11, 2009
Company Overview
Business Solutions Premium Memberships Talent Acquisition Market Research Advertising
LinkedIn Corporation Founded in 2003,
HQ: Mountain View, CA
Offices in San Francisco, New York, Chicago, Omaha, London
340+ employees
Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
LinkedIn Network Statistics
Network Membership & Reach
Over 43 million professionals* ~2 million members join
per month Roughly 1 new sign-up
per second 200 countries English, Spanish, French
and now German! 150 industries Members from all five hundred
of the Fortune 500
*As of January, 2009
LinkedIn Talent AdvantageProduct Family
Find and engage the best passive candidates with unparalleled search and communication tools
Attract the best candidates with precise targeting and viral distribution of job postings
Fill urgent positions fast with highly targeted direct InMail® campaigns
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Position your company as an employer of choice to high value professionals
Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
Unparalleled Search
Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details
Search across the entire LinkedIn network, not just your 3rd degree connections
Advanced geo-search enables you to locate candidates by ZIP code and distance radius
Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements
New Feature: Dynamic Search Filters
Actively filter your search results based on 11 key attributes
Refine by Current / Past Company, Relationship, Industry, Region, School, Groups, and more!
Filters are automatically generated, based on the results of your original query
Leverage true guided navigation alongside your search results
Reduce the need for Boolean to construct complex queries
Powerful and dynamic summary of your search results
Direct Access to Candidates
InMail® lets you reach candidates directly, in a trusted environment
Each user gets 50 InMails per month, which can be shared, and rollover if unused
InMail averages a 30% response rate Rates as high as 60%
Save and share InMail templates with your team
Productivity ToolsSave You Time
Use the Clipboard to quickly capture candidate information
Save 1-to-many InMail templates
Use Search History to quickly re-run previous queries
Search Alerts deliver qualified candidate profiles to you
Exclusive Collaboration Tools
Prevent duplication of effort Shared project folders Saved searches & alerts Visibility to team member activity, including saved
notes on candidates Advanced project management
helps organize your workflow to save time
Activity auditing helps reduce risk and supports OFCCP compliance
Premium Account Management &Customized Training
Dedicated account manager and expert trainers work closely with you to help optimize your use of our product
Prompt customer service and customizable usage reports enable easy management tracking
Exclusive online training is always available for continued education
LinkedIn Account Comparison
LinkedIn Account Comparison (continued)
Search Space: Free Account vs. Recruiter
Sample Company Recruiters
First Degree Connections
Search space (% of Network 40M)
Search spacewith Recruiter
Nancy 152 2,248,500 ( 5.7%) 40,000,000+
Sandy 23 419,000 ( 1%) 40,000,000+
Michelle 41 366,100 ( .9%) 40,000,000+
Francois 916 5,254,000 (13%) 40,000,000+
Nora 18 316,300 ( .8%) 40,000,000+
Rob 9 80,300 (.2%) 40,000,000+
Raul 54 913,700 (2.3%) 40,000,000+
Attract the best candidates with precise matching and effective viral distribution of job postings
Automated Talent Matching
Accurate and well-qualified profile data targets jobs to the right professionals
A proprietary matching algorithm auto-generates a list of strong candidates for the position
An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles
Unique Experience for Job Seekers
Candidates see how they are connected to the company, recruiter, or hiring manager
Gain insight into the company Ask questions of existing
employees Better prepare for interviews
Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights
Powerful Distributionand Referral Hiring
Network connections enable effective referral hiring and “super-viral” forwarding
Members are notified when there are job openings that are a good fit for professionals they know
Referrals are simplified, with packaged messages that can be sent with a single click
Fill urgent positions fast with highly targeted direct InMail® campaigns
Targeted, Relevant Contact
Your subject line appears on the candidates’ LinkedIn home page for maximum visibility
Your message remains in the candidates’ inbox until they act on it (click or clear)*
LinkedIn® Talent Direct™ open rates reach up to 44%
*Up to 60 days
Convenient and Relevant to Candidates
InMail links to a landing page matching your message to the candidates’ profile
Landing page includes banner ad options and prominent call-to-action button for easy response
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Relevant, engaging experiences for candidates
Various modules to differentiate your brand
Take control of your your employment brand on LinkedIn with targeted content customized for the exact people you want to reach.
Engage Specific Audiences with Targeted Content
Relevant, EngagingExperiences for Candidates
Your LinkedIn Custom Company Profile
displays content you easily tailor
and update
Your content dynamically adapts to the viewers,
based on their industry, job function, location, etc.
Move beyond job listings to convey corporate culture
and values
Module on company page highlights key content + drives traffic to your Custom Company Profile
2nd tab where your custom content lives
SAMPLE PAGE
Various Modules on your “Career” tab to Differentiate Your Brand
Recruitment messaging appeals to candidates on a personal level
Employee spotlights introduce peers of related experience
Polling invites interaction and engages your candidates immediately
Video clips showcase your corporate culture
Recruiter Profiles and Career Page links help interested candidates take action
Recruitmentmessage
Recruiterprofiles
Employeespotlights
Job List & Career page links
InteractivePolls
Video
Featured Employees
Featured Recruiters
Poll
Free form
Links
Jobs
Plus: get a Unique URL
SAMPLE PAGE
© 2008 LinkedIn Confidential. All rights reserved. 26
Recruitment Messaging
Link to career page
Culture/Video
Employee Spotlights
Recruiter Profiles
Job list
Polls on page
“Make me feel like you are speaking directly to me”: Text and graphics supporting corporate brand.
“Are there people like me that I can identify with?” 1-3 employees highlighted to represent the type of person that works at company. Will be a link to to their LinkedIn profile with short quote or text under picture.
“Where would I fit in best?” Exists today.
“Why should I keep coming back to this company page?” 1 question with up to 5 answers. Opportunity to create poll just for candidates visiting company page to build engagement and offer instant “payoff” results display.
“How can I get more information?” URL for “Learn More” link back to career site.
“Who should I be talking to?” 1-3 recruiters to help the viewer understand who they need to contact: Similar to employee spotlights – targeted based on viewer profile
“Would I fit in well with the culture?” Video or text content describing/demonstrating corporate culture. Served from YouTube.
Content Modules support best practices
Monthly usage reports
Position your company as an employer of choice to high value professionals
LinkedIn Corporate Solutions Customers
What Our Customers Are Saying
“Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savings.” – John Zweig, Director of Staffing, Logitech
“With LinkedIn Recruiter, the team taps into a much larger network of highly qualified candidates in a much shorter time period. It easily paid for itself two times over in the first three months we used it.” — John Beard, Manager of Talent Acquisition, Kaiser Permanente
“LinkedIn was instrumental in helping us to source and hire a CFO and other C-level candidates.”— Kim Bermuda, senior staffing manager, Adaptec, Inc.
“LinkedIn is one of the most valuable recruiting tools available in targeting high quality, passive job seekers.”— Director Global Staffing, Juniper Network