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LinkedIn Tips & Tricks:

Activity:

By posting content (such as sharing articles, company updates, relevant news, or publishing a blog post) from your account on the home page, you can establish yourself as a thought leader among your connections. Once you connect with individuals, follow companies, and join groups, all of their content will be compiled into a stream of updates on your newsfeed on the homepage. Comment, like, and share other people’s updates and posts to engage, interact, and network.

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An update is similar to status on Facebook. It is an opportunity to share a brief comment/thought or link to an interesting article.

Posts are like blog posts or articles that are created through LinkedIn. When you publish a post, a notification is sent to all of your connections and it permanently lives on your personal profile directly below your general information.

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Recommendations:

The more you give, the more you get. Recommendations appear below the position related to the recommendation, but if you scroll farther down that person’s profile you will be prompted to write your own recommendation. Recommendations further help establish one’s credibility in the industry and provide examples of that persons past work.

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Groups/Discussions:

Join groups, participate in discussions, and comment on posts to increase your visibility and cultivate new connections. Note: some groups will have to approve your request to join.

Follow Companies:

By following other companies or prospective clients on LinkedIn, you can stay-up-to date on their projects and company news (their updates/posts will show up in your newsfeed). Interact with them by commenting and or liking their posts. You also have the opportunity to find and connect with professional who work at that company using the “How You’re Connected” feature.

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Connections:

We recommend only connecting with people you know or have met. If you met them at an event, send a short personal note with your connection request reminding them how or where you met and that you would like to connect with them.

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Easily find suggested connections by clicking on the person icon in the upper right hand corner of LinkedIn and then clicking “See all” in the “People You May Know” section.

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Skills & Endorsements:

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On your personal LinkedIn page, you have the opportunity to highlight all of your relevant skills. Also, by clicking on the + next to a specific skills on other people’s profiles, you can endorse their skills to help build their credibility.

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