linkedin tips for small business owners
DESCRIPTION
8 Tips to get more from your LinkedIn account - 1. Get your profile to All Star status and have a great summary. 2. Build up connections. 3 .Personalise your account and stand out. 4. Add Rich Media Links. 5. Update and personalise all introductions. 6. Join and Participate in Groups. 7. Meet contacts offline. 8. Develop business leads with LinkedIn searches.TRANSCRIPT
8 LinkedIn Tips Greg Fry October 8th 2014
WHAT IS LINKEDIN?
Facebook with Ties?
LINKEDIN STATISTICS
• 300 Million Users worldwide. • 70% of LinkedIn users are decision makers. • 48% of the users in the US (9% India, 6% UK). • 1 Million + users in Ireland. • Average age of global users is 25-45. • 60% Male 40% Female. • 12% of all users say they are in a Sales function. • 78% of US Companies using LinkedIn to recruit.
WHAT LINKEDIN LOOKS LIKE
WHAT LINKEDIN LOOKS LIKE
CHECK YOUR PRIVACY SETTINGS
TIP
• Turn off your activity broadcasts when giving your LinkedIn Profile a makeover.
• Change your account visibility to annonomous if you do not want a LinkedIn connection to know you
have been viewing their profile.
8 LinkedIn Tips
TIP 1: LOOK AMAZING
Add a Quality Photo.
Spend time on your Bio and
Experience. Write a great summary.
Get Recommendations
Spend time and get your Profile to All Star status.
WHAT’S YOUR HEADLINE?
Click Edit Profile. Click the
“pencil” below your name.
Add detail of who you are and
what you do.
TIP 2: ADD CONNECTIONS
Building Up Connections
• Old school Friends.
• College Friends and staff members.
• Business Contacts.
• Target Individuals.
TIP 3: STAND OUT
Personalise your LinkedIn Account and Stand Out From the Crowd.
1. Make sure you have a Unique URL.
2. Add Company website, Blog address and personalise the names.
3. Rearrange your headings to stand out.
4. Use Keywords to attract new clients.
5. Add your core skills. (www.linkedin.com/skills)
TIP 4: ADD IMAGES, LINKS & VIDEO
Add Images & Links to your profile
http://www.linkedin.com/portfolio
NEW RICH MEDIA FEATURE
Add Video and Image Links to your Profile
• Add Video to the Summary, Work and Education sections of your Profile.
• Add a Powerpoint Presentation to
your profile using SlideShare.net. • Update your status by adding the
link to your latest blog post.
TIP 5: UPDATE
Update your status and Personalise invitations.
• Update your status frequently.
• Tag individuals that you want to see your updates.
• Personalise all introductions..
TIP 5: UPDATE
Create and market “valuable” content
http://bit.ly/linkedinblogging
TIP 6: GROUPS
Join and participate in Groups.
• Find Relevant Groups. • Make new Contacts. • Demonstrate your expertise. • Ask Questions. • Get advice from experts. • Be Seen and let new clients find
you.
TIP 6: GROUPS cont…
Look at the Groups your “Target Clients” have joined
HOW TO BEHAVE IN GROUPS
TIP 7: SEARCH
Develop business leads with LinkedIn Searches
• Search by Industry, location and job type.
• Save your top searches.
• Search groups.
TIP 8: MEET CONTACTS
Move your contacts offline
8 LINKEDIN TAKEAWAYS
1. Get your profile to All Star status and have a great summary.
2. Build up connections.
3. Personalise your account and stand out.
4. Add Rich Media Links.
5. Update and personalise all introductions.
6. Join and Participate in Groups.
7. Meet contacts offline.
8. Develop business leads with LinkedIn searches.
LinkedIn Extra
SHARING ON LINKEDIN
http://bit.ly/LinkedInSharing
FINALLY…………
Invest Time in LinkedIn
Questions & Answers
CONTACT ME
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
facebook.com/thecareerscoach
youtube.com/careerscoacheu
Download the presentation here – bit.ly/linkedinmoo
QUICK CHAT • What do you want to achieve by using LinkedIn?
• How can you market your business on LinkedIn?
• What’s your professional headline?
• What images, video and links should be on your profile?
• How can you use LinkedIn to sell?
• How much time should you spend?
• Who in the company should use LinkedIn?
• How can I measure my success on LinkedIn?