linkedin tips for web

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New, Hot, & Sexy: Leveraging Your LinkedIn Profile for Business Presentation link for download will be made available at http:// www.DawnonFacebook.com

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Social Media speaker and digital marketing trainer Dawn Raquel Jensen of Virtual Options Coaching & Training speaks to WEB Women's Networking group on using Linkedin to leverage their professional branding. Since 2005, Dawn works with CEOs, leadership teams, and committed entrepreneurs who are looking to increase their visibility through internet marketing, digital media and Social platforms. For more information about Dawn, visit http://www.fb.me/virtualoptions or http://www.dawnraqueljensen.com.

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Page 1: Linkedin Tips for WEB

New, Hot, & Sexy:

Leveraging Your LinkedIn

Profile for Business

Presentation link for download will be made available at http://www.DawnonFacebook.com

Page 2: Linkedin Tips for WEB

Who I Am: Social Media Speaker |Digital Marketing Coach | New Media

Author | Trainer

What I Do: Work with CEOs, Committed Entrepreneurs, and

Leadership Teams to Create Visibility, Leverage, and Increased Profitability

Using Social Media

Email: [email protected]: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com

Page 3: Linkedin Tips for WEB

New, Hot, & Sexy: Tips to

• Increase Visibility• Create Credibility• Generate a Taste

Maker

Presentation link for download will be made available at http://www.DawnonFacebook.com

Page 4: Linkedin Tips for WEB

Social Media Branding for Professionals

Social Media Business Catalyst Series

Me: @dawnrjensenWhat I Do: @virtualoptions

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Website*

Facebook• Fan Page• Profile• Groups Linkedin

• Profile• Company Page• Groups

YouTube Channel

Twitter

Slideshare

Delicious

Pinterest

Google+• Profile• Page

Digital Embassies &

Outposts

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Social media is the use of technology combined with social interaction to create or co-create value.

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Create Social Capital.. Let Them Eat

Establish 1st Layer of the Social Media cake:1) Build up or enhance current Linkedin

profile2) Create Linkedin Company page3) Optimize your Profile4) Manage the consistency between personal

& professional

Page 9: Linkedin Tips for WEB

Linkedin Profiles ①Show Your Gorgeous face

②Google-ize your Title

③Create Custom URL

④Add 3 Specific Websites

⑤Add Skills – You have 50

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LinkedIn Public Profile

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LinkedIn Public Profile

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Linkedin Profile Focus

AreasSummarySpecialtiesSkillsRecommendations

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About Public Profiles…BTW

This.

Not This.

This, maybe..

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LinkedIn Company Profile

http://www.linkedin.com/companies

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Good Reasons to UseFind Clients, Promote Relationships

Build Your Buzz

Hire Professionals/Network

Get Feedback and Research

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Take Stock: Vetting & Due Diligence

Maintain Your Professional BrandOrganize Professional RelationshipsGather & Display RecommendationsBecome an ExpertGain Competitive IntelCreate Strategy Partners

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Developing Your Linkedin Profile

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Linkedin Public Profile

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Linkedin Company Profile

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Best Practices for

• Never ask someone to join you if you not prepared to endorse their work

• Never** respond to a request to join someone's network unless you know them

Things to remember in any social networking community:

• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations

Page 21: Linkedin Tips for WEB

Establish Social Leverage: Gain Trust

① Crowd-source Your Groups② Provide Linkedin Answers to Questions③ Actively Post & Participate In Linkedin

Groups or Build One④ Repurpose Content through quality posts⑤ Leverage your other Professional networks

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Prospecting • Connect at least 2-3 times a week

• Personalize your InMail Introductions

• Add one key value statement

• Ask for what you want & why you think it’s a great fit

• Think Win-Win

Influencing Through Your Network Statistics

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Prospecting

Use your existing connections to find who you’d like to be introduced and connected to.

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Leveraging Your Network

Use your existing connections to find who you’d like to be introduced and connected to.

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Or as we like to call it..

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Leveraging Your Network

Link to profile and area to request an introduction.

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Your Network By Region, Industry

All hyperlinked areas filters by region and industry area

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Your Network By Region, Industry

Fastest Growth

How you are connectedHow you will be introduced

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Network Statistics

Be unreasonablePut yourself out thereBe more interested than interesting

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Shared Pictures =

Shared Knowledge =

Shared Bookmarks =

Shared News =

Shared Videos =

Shared Everything =

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Questions? 

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Remember if…

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www.DawnonFacebook.com

Questions? Ask our Fan page!

*Text: “dawnraqueljensen” to 32655(FBOOK)HINT:*Use your “fan page name” too!

Page 37: Linkedin Tips for WEB

Social Business Catalyst Series

$100 - Social Content Workbook

Social Content Workbook Package $300 - includes:

• Social Media Workbook• Social Media Strategy

Session• Workbook CD • Bonus Content includes:

1. Social Content Calendar Planner

2. Embassies and Outpost

3. Facebook Fan Page Template

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Dawn Jensen

Social Media Speaker |

Digital Media Trainer

|Social Business Catalyst

Email: [email protected]: www.dawnraqueljensen.com

Linkedin: dawnonlinkedin.comFan: www.dawnonfacebook.com

Web Fan

Page 40: Linkedin Tips for WEB