linkedin top sponsored updates (q3 2014)
DESCRIPTION
The top 5 sponsored updates in North America (by click-through rate) with commentary on why they got great engagement. Designed to help social media and content marketers learn best practices and apply them to their own efforts on LinkedIn Corporation.TRANSCRIPT
Top Performing Sponsored UpdatesNorth AmericaQuarter in Review – Q3, 2014
Overview
Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post.
Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time.
To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well.
The sky is the limit. We’re excited to see you raise the bar!
- LinkedIn Marketing Solutions
• Best in class marketers are seeing Engagement Rates higher than 1% with their Sponsored Updates
• Are you ready to take your content to the next level?
HEADLINES MATTER
Top Performing Sponsored Updates
Numbered lists make content easier to consume
Strong language creates a sense of urgency
ASK QUESTIONS TO ENGAGE THE READER
Top Performing Sponsored Updates
Start with a question or quote to hook your reader
Make sure the image is relevant and adds to the tone of the post
OPTIMIZE FOR MOBILE
Top Performing Sponsored Updates
Eliminate the intro copy, or keep it fewer than 150 characters
Use link posts to optimize mobile clicks (make sure the landing page is
responsively designed)
SPEAK DIRECTLY TO THE AUDIENCE YOU ARE TARGETING
Top Performing Sponsored Updates
Call out your target audience directly in the copy
Ask questions and use “you” directly to your target audience
INSPIRE THROUGH STORYTELLING
Top Performing Sponsored Updates
Rich media image commands attention in the news feed
Use first-person language and include a clear call-to-action
Key Takeaways
Keep your copy short and sweet unless you are teasing a longer story
Successful posts provide clear value oriented to helping professionals be more productive and successful: Helpful Informative Inspiring
Brands from all sizes & industries - Finance to Tech to Personal Care are producing high performing content. Professionals are consumers, too
Copywriting Tips: Try opening with a question Directly address the audience you
are targeting Lists are easy ways to get a
message across succinctly, but use them sparingly
Direct users with clear call-to-actions
Keep intro copy under <150 characters
Edit & optimize titles and descriptions
Other Considerations: Links & Rich Media perform best Maximize relevancy with effective
targeting Consider A/B Testing with Direct
Sponsored Content
Content Best Practices
Top Performing Sponsored UpdatesNorth AmericaQuarter in Review – Q3, 2014
LinkedIn’s Content Marketing Site
LinkedIn Marketing Solutions Blog
LinkedIn Marketing Solutions SlideShare Channel
LinkedIn’s Content Marketing Score & Trending Content Tools
Additional Resources
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