linkedin training: branding yourself on linkedin presented by melissa barker

Branding Yourselfwith LinkedIn

Recruiting

THOROUGHLY MODERN MARKETING @Melissa_Barker

92% of ALL Hiring Managers surveyed in 2011 used or plan to

recruit via social media in 2012

92% of ALL Hiring Managers surveyed in 2011 used or plan to

recruit via social media in 2012

Source: Wall Street Journal

Branding Yourself 101


Know Yourself

1. What do you want out of social media?

2. What do you want to be known for?

3. What digital assets do you have now?

4. What digital assets do you need AND want to have?

Why LinkedIn?


#1 Professional Social Network

Myths


#1 LinkedIn is just an online resume.

#2 I have a profile, but the site just doesn’t work!

#3 If I scream loud enough, people will be enchanted by me.

Optimizing Your Profile


The best profile tells the story of “you” …who you are, what you’ve accomplished, and why it is of value to connect with you

•Goal: Reach 100% profile completeness

•Be sure to use keywords

Man: “What did you do to my sign?”Lady: “I wrote the same, but different words.”


Wording Mattershttp://www.youtube.com/watch?v=3pD3Tos6i8o

How does this help me?


Creating a Headline


• Use Keywords• 120 Characters Available • Recommended Formula:

Who I am | Value or Solution | Trust/Credibility

Crafting a SummaryBr

evity


Link to Your Other Profiles


• Have a Twitter account?

• Have a blog?• Have a

personal website?

• Have a company website?

Job Descriptions


• A job listing for EACH title

• Bulleted description of what YOU have done

Example

Get Recommendations


• No limit • Enhances your

credibility and personal brand

#1 Thing you can do to gain credibility amongst

potential employers.• Whom do I ask?- Former Coworkers- Customers

• Asking for recommendations:- Click on “Ask for recommendations”

below the position - Write a recommendation

Source: Jobvite

Recommendations Best Practices


1. Ask for Specific Recommendations

2. Don’t Ask Everyone3. Never Ignore a Request4. Be Thoughtful About How You

Recommend5. Please AND Thank You

Create a Custom URL


Which of these URLs would you rather use to drive business?

www.linkedin.com/in/yournameOR

http://www.linkedin.com/profile/view?id=2455719905&authType=name&authT

oken=6M2t&gobackfdskfjl=%2Econlm

Profile Optimized… now what?


#1 Company Pages


#2 Recommended Jobs


#3 Upgraded Account


• Job Seeker Three Levels

• Basic, Seeker, Plus• Added Values

- Job Seeker Badge- Who’s Viewed Your

Profile- Webinar Access- Recruiters Message for

Free- Priority Customer

Service- Featured Applicant –

Top of List(Varies for Levels)- Contact Anyone

(InMail)- Company Introductions

Example

Networking with Groups


Selecting Groups


1. Activity2. Group Size3. Amount of

SpamWhat is your goal?

1.Relevance2.Position Emphasis3.Company Size Emphasis

Join Groups


• Participate daily- Target popular discussions

• Connect with group members

• Search based on purpose and location

• Join 2 or 3

to start

Keys to Success

THOROUGHLY MODERN MARKETING

Make Networking a Habit


“It isn’t what you know, it’s who you know.”•Add coworkers•Add friends and family•Add group members•Add other social media contacts•Become a LION

[LinkedIn Open Networker]

Personalize It


1. Greeting with their name

2. Where you know him/her from

3. WHY you want to connect

4. Closing

Organize It


Add Your Profile URL to…


Email Signatures

Business Cards

Other Social Media Profiles

Participate Daily


Make it a Routine – 15 Minutes•Clear Your Inbox•Add People You Met (last 24 hrs)•Status Updates•Groups

What is the secret to being successful at using social media to create my brand?

ConsistentConsistent engagement.engagement.


website: TMMPDX.COM

THOROUGHLY MODERN MARKETING

email: [email protected]

twitter: @TMMPDX

(@Melissa_Barker)

linkedin training: branding yourself on linkedin presented by melissa barker

Technology

youthoroughly modern

itthoroughly modern

social media contactsbecome

social mediato

profile url

profilethe best profile

profile completenessbe

job descriptionsexample