linkedin tutorial
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Business Development
with LinkedIn.com
Growing & keeping clients through your on-line presence.
with Vikram RajanphoneBlogger.net
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
your ‘E-niverse’: All the moving parts.
SEO/PPC
Website
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
Overview of Attorney AdvertisingOverview of Attorney AdvertisingCode of Professional Responsibility (Ethics UPDATE)Code of Professional Responsibility (Ethics UPDATE)
March 12, 2010: U.S. Court of Appeals for the Second Circuit ruling: New York’s lawyer advertising rules are unconstitutional, Alexander v. Cahill:
http://www.law.com/jsp/nylj/PubArticleFriendlyNY.jsp?id=1202446174823&hbxlogin=1 Actors can portray judges but not fictitious law firms Testimonials from current clients relating to pending matters are OK Attention-getting techniques unrelated to attorney competence are OK (except claims
that cannot be measured/verified) Nicknames, Mottos, Trade Names, & Logos – even implying results – are OK
UPHELD – Moratorium on targeted advertising “Porcelain Hearts” – injured or traumatized “Wemmick's Castle” – no offensive ads through in-home media (mailers, TV, etc.) “Lawyers’ Reputation” – upholding the respectability & etiquette of the profession
Attorney Advertising & “Weightwatchers” Disclaimer Archive Website Changes for 3 years Anti-Solicitation Rule & other ABA rules remain
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
WHO-KNOWS-WHOWHO-KNOWS-WHO??
I KNOW 78,000 FRIENDS OF FRIENDS.
SO DO YOU.SO DO YOU.
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
What do you want to do?1. Prospecting (who-knows-who contact, SEO)2. Introductions (networking, give & get leads)3. Team sharing (internal networking/x-selling)4. Peer support (share advice, resources, fun)5. Recruitment (hiring, vendors, consultants)
Self-updating & organized contact database
TODAY, “LinkedIn 101”… get started.
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
versus Facebook.com, etc. Facebook is meant to be social, personal:
like the Golf Course (or a BBQ party) LinkedIn is meant to be professional:
like the Conference Room (like this room)
There are niche networks, by profession:
- LegallyMinded.com: by the American Bar Association
- GreenPearl.com: for commercial real estate professionals
- ActiveRain.com: for residential real estate professionals
- There will be more… and is growing through the big 2.
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
How much time does it take? The same as “off-line” regular networking: 2 – 4 hours a week, or less? Boosts your regular networking,
e-newsletter, blogging, seminars, etc.
Remember: something is better than nothing. Worth it for those growing careers for next 5 yrs
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
Which step are you on now?1. Created an account
(probably responded Yes to someone else’s invitation.)
2. Filled out “some” of the profile (stuck on what else to do, and why)
3. Invited friends, some responded, some didn’t, don’t know what else to do
4. Got the basics going… what else can I do?
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
5 ways to build relationships with LinkedIn…
1. Grow your 1st degree CONTACTS
2. Become active in, then start, GROUPS
3. Give, then ask for, ANSWERS
4. Company search: find who-knows-who in there
5. Broadcast STATUS UPDATES
Improve your PROFILE, with “widgets”- blog posts, article links, presentations, etc.
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
1.1.
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
File Import/export .CSV (Comma Separated Value, Windows)
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
8 Linkedin Habits… 8 Linkedin Habits… weekly:weekly:
1. Enter a new Status Update: self-promotion
2. Review your homepage: who’s doing what
3. Check in-box to accept new Contacts
4. Who can you Recommend this week?
5. Who should you Introduce this week?
6. What responses can you make in Groups?
7. Browse Advanced People Search?
8. Browse & Add to Events
LinkedinRainmaker.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.comVIKRAM RAJAN: 516.642.4100, [email protected], PracticeMarketingBLOG.com
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VIK RAJAN: 516.642.4100, [email protected] RAJAN: 516.642.4100, [email protected]
QUESTIONS?QUESTIONS?516.642.4100, [email protected], [email protected]