linkedin2013bhandout2
TRANSCRIPT
Lin
ked
In
“LinkedIn is only valuable if you decide to be an active member.”
Neal Schaffer, Maximizing LinkedIn for Sales and Social Media Marketing
LinkedInLinkedIn A professional networking application
Lin
ked
In
What is LinkedIn?A professional on-line networking program
developed in 2003
Originally designed for business networking; now heavily used for the job search
Exchange knowledge, ideas, and opportunities with your contacts
Help you connect for a job
Lin
ked
In
Some Recent StatsLinkedIn has approximately 350 million members worldwide.
Two members join LinkedIn approximately every second
LinkedIn’s specific purpose is well understood
Lin
ked
In
Recruiters/Employers on LinkedIn
96% of employers use LinkedIn to find talent
Is LinkedIn replacing the Job Boards?
Recruiters/hiring managers recruit through the “Hidden Job Market”
Lin
ked
In
Let’s Look at the Home Page
Pulse—latest news
Post updates
Network Updates — News about your contacts
Who they’ve connected with, groups they’ve joined, what news they’ve shared, have they been endorsed…
Suggestions—People You May Know, Groups You May Like, etc.
Profile Views
Lin
ked
In
Your Profile
It’s your online résumé…well, sort of
Build online branding
Should be 100% or close to completion
Lin
ked
In
What Constitutes 100% Completion?
A summary
Industry and postal code
A current position with description
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
Lin
ked
In
Components of Your Profile
Snap Shot: the first information employers and contacts will see
Summary: make it good, creative, comprehensive
Employment: chronological order
Education: similar to résumé
Recommendations
Lin
ked
In
Recommendations
Employers can see the value others see in you
Can be accepted or rejected
When you recommend someone, it shows your values
Lin
ked
In
Add Contacts
Who will you target?
Former boss/supervisor & colleaguesPeople in same industry, same occupationMedical, marketing
People in other industries, same occupationFinancial, marketing
Former vendors, competitorsPeople of interest
Lin
ked
In
Advanced Search People
Allows you to narrow your searchKeywordsNameTitleCompany SchoolLocationIndustry
Upgrade for higher search results
Lin
ked
In
Best Way to ConnectThe best way
1. Go to someone’s profile, e.g., Workshop Facilitator
2. Advanced Search for a specific person
3. Read his/her profile
4. Click Connect
5. How do you know the person?
6. Write a personalized note
Lin
ked
In
Other Ways to Communicate
Like what other people post
Make comments to support Updates and Shares
Thank people for joining your network
Lin
ked
In
Jobs
Will allow you to apply on their website
Get introduced to decision makers….
You may have a connection to the company
Lin
ked
In
CompaniesTrue essence of networking
Find potential decision makers
Get introductions
Profiles feature:
overviewCareersProductsInsights
Lin
ked
In
Groups
Join groups of common interests
Network with group members
Discussions
Jobs —jobs are posted for group members