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Tony Wright CEO & Founder 972-‐215-‐7167 @tonynwright
LinkedIN Primer -‐ ConnecDons for the World!
My History with LinkedIN
• Became a LinkedIN member on March 11, 2004
• I am a “Team Professional” member, meaning I pay 106.49/month for Premium Features for me and some of my team
• When I first started using LinkedIN, I hacked it to get connecDons
• I got in trouble and lost my account for 2 months
• I didn’t start really uDlizing LinkedIn for anything profitable unDl about 2 years ago
• Connect with me. I accept all connecDons. I’m a proud LION since day 1.
My profile is www.linkedin.com/in/tonynwright
@tonynwright
My Rank (it varies daily)
@tonynwright
What’s in My LinkedIN?
• Visually Enhanced Profile
• Increased appearances in search
• Ability to see who’s viewed my profile
• Profile View AnalyDcs
• CRM Style contact connecDons
• 25 inmail credits
• Advanced Search Features
• Teamlink (we have 3 subscripDons)
• Saved Lead Lists
• Recommended Leads
@tonynwright
Publishing on LinkedIN
• Publishing content on LinkedIN became a thing over the last year, being rolled out in phases. Most people can now publish long-‐form content
• Your LinkedIN Homepage is now powered by Pulse, which shows you content based upon your connecDons
• You can reach your connecDons with Pulse precy well, especially if your arDcle
gets tracDon
• LinkedIN Influencers get the most reach. You probably aren’t one and won’t become one.
@tonynwright
Publishing on LinkedIN
• LinkedIN has a basic, but good primer on publishing long-‐form content on their site at hcp://help.linkedin.com/app/answers/detail/a_id/ 47445/~/long-‐form-‐posts-‐on-‐linkedin-‐-‐-‐overview
• Go read the above if you want to know the nuts and bolts of publishing on LinkedIn
@tonynwright
“I REGRET NOTHING”
I’ve only posted 2 long-‐form post on LinkedIN
@tonynwright
Digital Sharecropping
• Ongoing debate – is publishing on LinkedIN Digital Sharecropping?
• Here’s my post on LinkedIn about Digital Sharecropping: hcps://www.linkedin.com/pulse/arDcle/20140415171149-‐336028-‐my-‐
acempt-‐at-‐digital-‐sharecropping
• TL;DR – I build LinkedIN’s brand when I publish on their plamorm, so I don’t, even though I may lose business in the short-‐term. It’s a marathon, not a sprint.
@tonynwright
• I wanted to see if I could keep a LinkedIN Pulse Post from being indexed in Google
• I also wanted to see how long it took Google to index a Pulse Post
• I created a test post, using the word “SAMMORNEGRTNDE” which is a nonsense word that showed no previous Google results
SAMMORNEGRTNDE
@tonynwright
@tonynwright
• The post was put on LinkedIN on August 12, 2014
• I checked every other day to see if the word SAMMORNEGRTNDE showed up in Google
• Finally, on Friday, September 12 – 4.5 weeks aoer the the word was posted (and the day aoer Pubcon), the word showed up in the SERPs
• As of now, I sDll have not found ANY way to insure that a LinkedIN Pulse post can remain out of Google’s index
SAMMORNEGRTNDE -‐ Test Results
@tonynwright
• Content published on LinkedIN is, by default, designed to appear it originate from LinkedIN. – Here’s the code from Larry Kim’s LinkedIN Post about the SEO Code of Ethics
<link rel="canonical" href="hcps://www.linkedin.com/pulse/arDcle/20141103142649-‐14611789-‐why-‐seos-‐don-‐t-‐need-‐a-‐code-‐of-‐ethics-‐from-‐sempo”
Is LinkedIN Long Form content Duplicate Content?
@tonynwright
Google thinks your content is LinkedIN’s – but it’s sDll precy smart
David Baker Blog David Baker SERP
@tonynwright
Google Indexes LinkedIN
• There are currently more than 500,000 LinkedIN Pulse arDcles indexed in Google
– Think about that – that many posts have been created in a very short amount of Dme.
• There is no doubt that there is value within the Walled Garden of LinkedIN for relevant Pulse posts
• Outside of LinkedIN, however, these posts must be super-‐relevant to a long-‐tail seacher to result in an acDvity
– In fact, in most cases, if a Pulse post is not seen in LinkedIN, the author gets no credit (ok, that’s speculaDon, but educated speculaDon)
• The quesDon to ask before publishing is: Is this content so good that it’s going to create a desire for acDon amongst my LinkedIN following – or would I be becer to put it on my own site where I can control the calls to acDon, and have becer analyDcs insight into its performance?
@tonynwright
So how do I use LinkedIN?
Who’s Looking At Me?
• The first thing I look at every morning – because I’m vain…And I want to know who’s stalking me…
@tonynwright
Looking for links in all the right places
Find the ones that can link
• Inmail is the second best link-‐ building tool besides the old-‐fashioned telephone.
@tonynwright
Check out who you are meeDng with today
Make sure to look for who you both know
• I look up everyone I am scheduled to meet with on LinkedIN before the meeDng. To the right is who I met with on Friday. He’s looking for a job.
@tonynwright
Look at what your network is talking about
ParCcipate. If something is good, let them know
• Always look at what your network wrote. You want them to do the same for you – if it’s good, let them know. Karma, you know. It’s not always a bitch.
@tonynwright
Find your next Employee
For high level employees – there isn’t a beJer place to find them than LinkedIN
• It costs a lot to post jobs on LinkedIN – but in my experience, the candidates are worth the money.
@tonynwright
OH, PLEASE TELL ME MORE.
Tony Wright CEO & Founder 972-‐215-‐7167 linkedin.com/in/tonynwright @tonynwright
Thank you! Lets connect.