linking positioning and innovation
DESCRIPTION
The more clear your company's positioning strategy is, the more effectively you can connect research with the needs of society. Increased clarity about your direction helps researchers help you have more "firsts" to market.TRANSCRIPT
Linking Positioning and Innovation
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Copyright © Quadric® 2009
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Interaction between researchers and markets has always been chaotic
Research Societal benefit
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Research Societal benefit
On the most basic level, a company’s positioning strategy provides long-term focus
Safety
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Research Societal benefit
Safety inspires and attracts researchers, just as it attracts customers willing to pay for it
Safety
Diverse needs B
asic
rese
arch
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Volvo’s position enables its value chain to translate broad basic research into market value
Diverse needs
Crash avoidance
Bas
ic re
sear
ch
Crash detection Passenger protection
Child protection
Radar Sensors Materials Ergonomics Unexpected Unexpected
Unexpected
More “firsts” to
market
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Research partners, suppliers and in-house R&D teams all share a high-level view of the future
Diverse needs Problem solving
Simplicity
Bas
ic re
sear
ch
Safety
Reliability
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Innovation delivers the Operational Evidence behind the positioning of industry leaders
Innovate to improve reliability
Innovate to solve environmental problems
Innovate to improve safety
Innovate to bring simplicity to life
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Copyright © Quadric® 2009