Lionsgate Films

Why did we choose Lionsgate?

• Distributes a high number of films with a range of genres. 200 films since 1997 - successful

• Distributed several crime thrillers, similar to our film. Two examples are 'Captivity' and 'Narc.‘

• Distributes British films as well as American films. E.g. The Theory of Everything

How would our film be marketed

Traditional Methods• Posters inside and outside

cinemas; on streets, buses, in shops and newspapers

• Radio advertisements on popular music stations e.g. Capital FM

• Television adverts on popular/main channels e.g. ITV, Channel Four, Sky1

• Trailers at the cinema

Social Media/Online• Trailer on YouTube channel

(177,379,781 views altogether)• Attracting target audience

through interactivity on social network sites:– Facebook page: 1,946,571 likes,

competitions, photos– Twitter page: 500,000+ followers,

retweeting film pages etc

Hunger Games by Lionsgate Films bus poster Lionsgate Twitter. Its picture

and cover photo are of their upcoming film

How would our film be released?1. Theatrical release.

– It will be released on a national scale at all main UK cinemas as it is mainly specific to British audiences

– May possibly have a European release, similar to the Lionsgate distributed film ‘Testament of Youth.’ E.g. France, Belgium, Netherlands, Denmark, Ireland, Sweden. The genre of film noir is has been fairly popular in European film.

2. TV and VOD. – Lionsgate Home Entertainment is the home video and DVD distribution arm of

Lions Gate Entertainment, which finished 2012 with a 9.5% market share, in the top 5 studios. Lionsgate also supports UltraViolet.

– Other online streaming sites it may be shown on include Netflix and Amazon Instant Video.

– It should be available to buy in DVD and Blu-Ray formats in shops such as ASDA roughly a year after its theatrical release.

– It is likely that it will be seen on television eventually on channels such as Sky Movies and Film 4.