New

s Fo

r m

e Yo

u an

d U

s

VOL 0I / August 2012

Incentive Trip for East Malaysia

4th Seminar in Malaca

Ask Gordon is ONHow Far we are from MISSION 1000?

Herzlich Willkommen our new Family member

Liqui Moly Wishes SINGAPORE a

Happy Independence Day

August 9 1965

Liqui Moly Wishes INDONESIA a

Happy Independence Day

August 17 1945

Liqui Moly Wishes MALAYSIA a

August 31 1957

Liqui Moly 360’ content page

Content Page-Greeting from Management

-Liqui moly takes me to places

-Liqui Moly World Wide

-Trend & Forecast

-Story of Sales

-Slippery when wet

-Miles Stone

-Happy go Lucky

Greeting From Lars Weber 2

3-5 Liqui Moly 4th Seminar6 East Malaysia incentive Trip7 Liqui Moly New wagens

LIQUI MOLY WORLDWIDECompany is Premium Sponsor of the MercedesCup in Stuttgart 8

11 How Far we are From Mission 1000

New Car makes in LIQUI MOLY’s ONLINE OILGUIDE

13 Ask Gordon is ON

Happy Birthday 18

Anniversary with Us 19New Comers 17

1

Employee of the Month 16

z Mission 1000 & the Aftermarket Wave z

The 2 Topics that moved us forward throughout the last few month and which will move us forward until the End of the Year 2012. Our Growth has been spectacular and the Trend is still holding strong. Let’s follow the path that we are on.

Dear all,

Today we are introducing the new Liqui Moly 360 Newsletter with the aim to update you about all the

happening, news, events, achievements, products,

and all other kind of developments within our rapidly growing Liqui Moly Family.

Plenty of things are on the plate for us right now! Mission 1000 is running on full steam, the Shanghai

Sales Competition is still looking for it’s winners and

most importantly our Trend is pointing into the right direction.

We are experiencing the anticipated Aftermarket Wave and our BOP - Pyramide enables us to capture

the growing number of cars within the Aftermarket.

Today it seems like the global economy will slow down significantly. Europe does not look healthy.

China is cooling down. India just experienced the biggest blackout in History, leaving 600 million

without electricity. Doesn’t look like GROWTH or

STABILITY in general. Yet, for our Products it

means just that. Growth, Stability and Opportunity.

Car Sales are slowing down globally. MAN Trucks,

Toyota and VW are already reducing the Factory

Output, and yet our roads are packed with cars.

Not too many new cars, but old cars. Aftermarket

Cars. These are the Vehicles we have to capture right now. Not tomorrow, not next month, not next

year - but right now! That’s why we are focused on

the Aftermarket all these years and right now even more!!!

Go all out for Mission 1000 and position our Brand to weather the storm. Prepare to be in the workshop

whenever an Aftermarket Vehicle roles into it. Don’t

be picky with Customers - be happy they buy.

Build Range, Take Rack-Space, Position our Oils,

the Additives and the Sprays and good things will come. The biggest Customers are still waiting for us.

Let’s Go and Win them for us and the

Liqui Moly Brand.

FROM THE MANAGEMENT

Greetings

2

Liqui Moly 4th Seminar in Malaca

3

4

Malaca was soo much fun

LIQUI MOLY 4TH SEMINAR

MALACA 2ND- 4TH MARCH

2012

THEFUN

SEMINAR

The Action Seminar

5

Liqui Moly East Malaysia takes their top customers for a well deserved 5 day cruise!

JUNE 2012 WAS A WONDERFUL TRIP FOR TEAM EAST MALAYSIA BECAUSE THEY HAD FUN WITH THEIR COSTUMERS

ROYAL CARIBBEAN CRUISE

DINNER

East Malaysia Phuket Cruise

6

Liqui Moly’s new Warrior Wagens

7

LIQUI MOLY WORLD WIDENEWS FROM AROUND THE GLOBE

T

Liqui Moly is Premium Sponsor of the MercedesCup in Stuttgart, Germany

June 2012- Top Starts such as Janko Tipsarevic and Tommy Haas as well as ‘Young guns’ from the international tennis scene will be smashing small, felt balls over the net at the MercedesCup. and German motor oil and additive specialist LIQUI MOLY will be there, too. it is the Premium sponsor of the tournament running from 7 to 15 July in Stuttgart, Germany.

This is what the center court will look like

The brand LIQUI MOLY will be highly visible

Peter Baumann, Head of Marketing at LIQUI MOLY

he MercedesCup i s considered to be one of the most prestigious clay-court tournaments in the world and is a vital part of the ATP world Tour. Next to young players, who are still looking to earn their worth big business of the small tennis ball, establish acts such as Janko Tipsarevic and Tommy Haas will be taking part on centre court this coming july. The tournament winner will take his place along such illustrious names as Bjorn Borg, Ivan Lendi, Andre Agassi, Michel Stich, Thomas Muster, Rafael Nadal and Juan Martin Del Potro. The title Challengers include young Australian star Bernad Tomic as well as Janko Tipsarevic from serbia and Juan Monaco from Argentina, who both reached the last 16 at the French open.

The tournament is being held with the motto “Serve to the Future” A maxim that also covers LIQUI MOLY’s goals. “As the most popular motor oil brand in Germany we do not just want to be at the top in our domestic market; we want to be top all over the world. That’s

why international events are great importance to us,” says P e t e r B a u m a n n . H e i s responsible for marketing at LIQUI MOLY. In Stuttgart the brand will be shown on the boards along the back and sides of the court; i.e in prime view of the cameras.

A l o n g w i t h 1 0 0 representative of the domestic and international print media, who will be reporting from Stuttgart, the MercedesCup will be broadcast worldwide to 20 countries. A seven-figure audience is guaranteed, as p r o v e n b y p r e v i o u s tournaments. But it was now just the TV presence that was decisive for involvement in Stuttgart - it was also the environment and the industry exclusivity, Peter Baumann emphasizes; “our company logo can be seen on advertising boards alongside the global brand of Mercedes-Benz. This is of great importance to us, part icularly in important foreign markets. And we are the exclusive motor oil brand of the tournament.

ABOUT LIQUI MOLYLIQUI MOLY GmbH from UIm in South Germany offers a wide range of qualitative high quality product such as motor oils, additive, vehicle care product and service product. The range includes some 4000 items. LIQUI MOLY develops and test their product in their own laboratories, manufactures exclusively in Germany and markets all of their product themselves. LIQUI MOLY was founded some 50 years ago and is now on e of the leading companies in the industry. The product are sold in Germany and in 100 other countries.

8

T

mong others the new models include the Acura

and abart, and, above all, Chinese makes such as FAW, Great Wall, Dongfeng and Roewe. “these new

additions reflect the increasing significance of China

as a manufacturing company as well as the increasing significance of Asia as a market for us” , explained

Peter Baumann, LIQUI MOLY marketing manager. “we want to offer our costumer in Asia the same

service as we do in Germany.”

With the new additions the LIQUI MOLY online oil guide includes 127 different car makes. Times are

long past, when the motor oil provides optimum features for vehicles. Today the engine oil is an

important component even when developing a new

engine. This is why using the wrong motor oil can be so damaging nowadays - just like installing the wrong

brake pads. This is also makes it increasingly important to be able to find your way around in the

jungle of industrial standards and manufactures’

recommendations. And this is precisely what the

LIQUI MOLY’s oil guide does. it is extremely simple

to use; simply find your car’s make, model and engine and a list of appropriate motor oils appears. And not

only that; it also shows the right transmission fluids.

All this information can be printed out and kept in your glove compartment - where it is always available

as a quick reference whenever you need to buy oil.Our oil guide is also a wonderful aid for garages

and dealerships for eliminating and uncertainties

about the right oil. And the printout can also be personalized with your license number as an

additional service for our costumers.

ABOUT LIQUI MOLYLIQUI MOLY GmbH from UIm in South Germany offers a wide range of qualitative high quality product such as motor oils, additive, vehicle care product and service product. The range includes some 4000 items. LIQUI MOLY develops and test their product in their own laboratories, manufactures exclusively in Germany and markets all of their product themselves. LIQUI MOLY was founded some 50 years ago and is now on e of the leading companies in the industry. The product are sold in Germany and in 100 other countries.

New Car makes in LIQUI MOLY guide

FREE DATABASE IN INTERNET NOW

A

The LIQUI MOLY online guide is

available at www.liqui-moly.com for free and can be

used without registering.

9

Sponsoring can be an effective way to increase brand awareness.Two of the latest examples are the ATP Tennis Tournament in Stuttgart (Germany) and the Beach Volleyball Grand Slam in Berlin (Germany). The sponsoring of both events has been negotiated (and paid) by the LIQUI MOLY Headquarters to increase g lobal brand a w a r e n e s s a n d s h a l l support also your business at home.

When it comes to s p o n s o r i n g t h e r e a r e chances for you, too, to support your sales directly by your own sponsoring.

These guidelines may help you in finding and selecting the best opportunities.

Define the target group. When it comes to significant investments, it is a good idea first to define the target groups you want to reach and influence with the sponsor ing. Retai lers? Workshops? Motorsport enthusiasts? Car drivers in general?

Identify ways to reach the target group. To give you an example: Car drivers m a y b e r e a c h e d b y motorsport sponsoring, a retail key account by the junior soccer team whose

goalkeeper is, accidentally, his little son. Check the anticipated media coverage. This is important to increase brand awareness in large scale. The more coverage you get, the more expensive the sponsoring will be. Large media coverage includes the risk of large waste coverage.A g r e e o n m e a n s o f sponsor ing . When i t comes to motorsport, it is obvious to offer products rather than money. Product s p o n s o r i n g i s v e r y economical and can easily be done for a multitude of sma l l ama teu r r ac i ng

Sponsoring some guidelines for effective Sponsoring

LIQUI MOLY at the Automechanika in FrankfurtAs usual we are exhibiting a t the Automechanika exhibition in Frankfurt. As usual we are delivering a great show. As usual we look forward to welcoming you at our booth.

Our booth is at the same location like in the past years: hall 9.1, stand C06, prominently situated near the entrance, more than 400 sqm in size. We show new products, demonstrate new applications and show t h e r a n g e o f a l l o u r

products. This is a great opportunity for you to i n t r o d u c e e x i s t i n g o r potential customers to the world of LIQUI MOLY.

Automechanika Frankfurt (Germany) from 11th to 16th September, LIQUI MOLY in hall 9.1, stand C06.

10

Framework of the CompetitionPeriod :1st April - 30th September 2012

Contestants :All Offices in Malaysia, East Malaysia, Indonesia, SIngapore, Brunei and Myanmar

Price to Win :Cash, Incentive Trip together with your top performing Newly Acquired Account.

Our Mission 1000 - it’s ONThis   Year   is   the   Year   in   which   we   target   to  

supply   the   impressive   figure   of   1000   WORKSHOPS  within  the  Region!  Mission  1000  is  our  first  priority  and  it  will  continue  to  fuel  our  growth  for  2012.  

We   aim   to   create   returning   and   satisfied  customers,   so   that   your   PUSH   to   win   Customers  turns   into   PULL   by   the   Customers!     The   often  repeated   word   “AVAILABILITY”   will   bring   with   it  “AWARENESS.”   Together,   there   Words   will   help   us  building  the  Liqui  Moly  Brand  into  a  MarketLeader.

Mission 1000 is key for our growing revenue and growing brand awareness. 1000 Customers will provide us a return on all advertisements and brand investments. Because we believe that we have to be AVAILABLE to make our self VISIBLE and become IMPACT FULL. So the specific goal to be impactfull is to supply a large number of aftermarket workshops and soon a large number of 3S- service centers in region.

The highest aim is to provide convenient access to Liqui Moly Products. An impressive customer base is a necessity to do just that!

Since we are a challenger brand and since we have targets to achieve , this is the time for us to come up with a challenge that also carries an immediate reward for all the winners.

Don’t hesitate, take the Challenge, go for Victory, push the New Products, grow your existing Accounts and turn New Customers into Returning Customers to impact your Commissions for the long run. Transform your Push into the Market into a Pull from the Market.

Remember, you are sel l ing C o n s u m a b l e s - d o n o t underestimate the

Power of Repeated Purchase!!!

MISSION 1000

0

35

70

105

140

April 42 Accounts

May 90 Accounts

June 134 Accounts

Where we are

Trend and Forecast

PLEASE ALWAYS REVIEW YOUR SALES AND THE PRODUCT RANGE THAT YOU ARE SELLING SUCCESSFULLY

11

GORDON?

WHAT IS THIS ABOUT?Hi Liqui Moly team how

are you? I believe everyone is

doing well thus far.Here is an important

pa ge for our ver y f i r s t newsletter.

In this technical section we call it “Slippery When Wet”. Gordon would like to bu i ld up our ver y own “LIQUIPEDIA” the Bible of technical wisdom, New Products, New Techniques and New Technologies.

We wou ld want to encoura ge you to g ive

proposa l s , idea s and questions to fill this part of the newsletter and for us to bu i ld an interact i ve conversation between our offices and the issues arising. All this can be seen as part of our Liqui Moly Corporate Alignment Strategy.

As you know, Gordon won’t let you down!

Everyone is welcome to send emails about your thoughts, questions and s u c c e s s stories.

Slippery When Wet

DON’T BE HESITATE TO SEND EMAIL ABOUT YOUR THOUGHT A N D Q U E S T I O N T O n.astari@liquimolyasia.com

13

We started to introduce our c l e a n e r f o r d i e s e l particulate f i l ters. This offers workshops a perfect a u x i l i a r y s e r v i c e : a n economical alternative to replacing clogged diesel particulate filters.

Diesel particulate filters reduce exhaust emissions and are now being installed on nearly all new cars with diesel engines. After they are filtered out, the soot particles are burned out of the filter at regular intervals to prevent it from clogging up. However a certain exhaust gas temperature is r e q u i r e d f o r s u c h r e g e n e r a t i o n . T h i s temperature is not reached particularly by cars used for short trips. The result: The particulate filter clogs up i nc reas i n g l y r educ i ng engine performance. At the bottom line, the engine can quit operating altogether, making it necessary to install a new particulate filter. This can happen after driving as little as 20,000 kilometers. Normally the service life of a particulate filter is significantly greater than 100,000 kilometers. In addition to the mileage, the quality of the fuel also plays a role: The lower the quality, the quicker the particulate filter clogs up.

A n e w f i l t e r i s v e r y expensive, making manual

cleaning well worth while. Th is i s why we have developed the new diesel particulate filter cleaner. It's use does no t requ i re removal of the particulate filter. It is only necessary to remove the pressure or temperature sensor in the exhaust system. Then the probe can be inserted through the opening and the cleaning fluid sprayed directly into the particulate filter. The active ingredients dissolve the encrusted soot. The next step after the cleaner, is to spray in a purging agent. This fluid distributes the dissolved soot in the filter to facilitate b u r n i n g i t o u t l a t e r . Including the reaction time for the cleaner, the entire p r o c e s s r e q u i r e s a maximum of one-half hour before taking the car down off the l i f t . Then it is necessary to run the engine for a while at increased speed to act ivate the cleaning cycle. This burns out the dissolved soot and clears out the filter.

Workshops can make points with their customers by offering this cleaning service and helping them to avoid high costs. This underscores the workshop's competency and helps increase customer loyalty. Typical candidates for particulate filter cleaning are cars used frequently for

short trips such as taxis or by "Sunday drivers". On s u c h v e h i c l e s , w e recommend cleaning the particulate filter at every m a j o r t u n e - u p . S u c h preventative maintenance helps keep the particulate filter from clogging up in the future.

The diesel particulate filter cleaner from LIQUI MOLY is a real problem solver for professionals, in contrast to "cleaners" available in the form of fuel additives. Such products can reduce soot formation, at best, and thus delay filter clogging. But they don't really have any true cleaning effect for the particulate filter.

New Product: Economical Cleaning of Diesel particulate filters instead of expensive replacement! DPF CLEANER FROM LIQUI MOLY

15

LIQUI MOLY Employees of the Month

Happy Go Lucky

" " JERRY LAICURRENT GROWTH CHAMPION 55% AVERAGE GROWTH RATE FOR APRIL-JUNE

" " KRISTYFOR PERMANENTLY ADJUSTING PURCHASING VOLUMES TO SUPPORT GROWING DEMAND

" " MIKELEADING THE ACCOUNT ACQUISITION CHALLENGE - WITH 22 NEW ACCOUNTS

" " RICKSOLD LARGEST QUANTITY OF LEITCHLAUF AA 5W - 30 + CERATEC WITH TOTAL NUMBER OF 919 BOTTLES SOLD.

16

Liqui Moly New Family member

NATHASHA ASTARI MAYANGSARI

DOB! !: 23, April 1989Hobbies! !: Traveling, movie, chillingPosition! !: Marketing CommunicationEmail! !: n.astari@liquimolyasia.com

NG BING YUAN CRAIG

DOB! !: 24, May 1984hobbies! !: automotive, swimming, movie &

chilling with friendsposition! !: Business Development ManagerEmail! !: craig.ng@liquimolyasia.com

YEOH SEOW HUAI

DOB ! !:26, April 1985position! !: Finance & Admin ManagerEmail! !:sh.yeoh@liquimolyasia.com

KOH POH SOON, DANNY

DOB! !: 15, January 1981hobbies! !: Traveling to neighboring countries

on Motorcycle, Cycling, Hiking position! !: Sales Consultant Email! !: danny.koh@liquimolyasia.com

17

LIQUI MOLY WISHING YOU HAPPY B ’DAY

LIQUI MOLY IS WISHING YOU A HAPPY BIRTHDAY. MAY ALL YOUR DREAMS & WISHES COME TRUE ON YOUR BIRTHDAY.

DON’T FORGET TO HAVE A GOOD DAY - IT’S A SPECIAL DAY - TREAT IT AS SUCH!!

PABLO- AUGUST, 15 CHAN KO LEONG- AUGUST 16

18

LET US USE THIS SPECIAL DAY TO THE TIME THAT YOU’VE SPENT WITH US AND HOW WE ARE GROWING TOGETHER. THANK YOU FOR BEING PART OF OUR TEAM NOW AND IN THE FUTURE.

ANNIVERSARY WITH LIQUI MOLY

PABLO (1 YEAR)

KWOK YEW SENG, RICK (5YEARS)

THOMAS (6YEARS)

LEE SHIU LAN (1 YEAR)

GORDON (3 YEARS)

CHAN KO LEONG (3 YEARS)

19

Phuket is an island off t h e s o u t h w e s t c o a s t o f Thailand, its largest Island in Thailand. it is 48km in length, on the west facing andaman sea coastline suspended from the southern tip of Phang Nga province by a pair of short but substantial road bridges.

Why we talk about Phuket because i believe everyone of us now getting excited about Phuket island, yeah this is August and This August will be Fun for all of us. because Phuket trip is ON. like all of us know, this incentive trip is on because of our hard working with hitting the target selling.

This trip will be on 4th August - 6th August. and we will depart from Singapore on 4th of August at 8am.

For everyone who already count in to our fun trip please don’t forget about our flight d e t a i l . a n d h e r e i s t h e attachment for the detail.

What will happens during our trip, and whats going on in Phuket island, everything will be on our next month issue. so wait and see for next month issue.

Phuket Incentive trip is coming

4th - 6th August 2012Hotel : Citrus Heights Patong PhuketAirlines : Tiger AirlinesFlight detailsSingapore - Phuket :Saturday 4,August 08.00am - 8.55amPhuket - Singapore :Monday6,August 7.50pm - 10.45pm

20