liquidus bannerlink for autos. page 2 bannerlink data driven rich media ad unit 300 + listings...
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Liquidus Bannerlink for AutosLiquidus Bannerlink for Autos
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BannerlinkBannerlink
• Data Driven Rich Media ad unit
• 300 + listings within each ad unit
• Dynamic inventory updates
• Listing video with music and human
voiceover
• Optional Features
Inventory Listing Filters
Customizable button labels and calls-
to-action
In-Banner Video
Spanish version
Classic Bannerlink Demo
Non-Expandable Demo
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Expandable and Non-Expandable
•Turn a 30-second spot or promotional video into an interactive digital ad
•Accepts video of any length
•Menu includes:
Contact us
Social share
Map location
Website redirect
•Optional final-screen image for messaging and call to action
Click for IBV Only expandable demo
Click for IBV Only non-expandable demo
IBV OnlyIBV Only
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Bannerlink Optional CreativeBannerlink Optional Creative
Cover Display Ad
Cover and Header graphics can be added to any
Bannerlink to emphasize branding, messaging, and
calls to action.
IBV with Header Graphic
Cover Display Demo
Header Graphic Demo
Tier 2 Carousel with Header Graphic
• Ad size is 320x50
• Works on ALL mobile devices,
including iPhones
• Expands to full length of device
on click
• Responds to all mobile gestures
(e.g. pinch, zoom, click)
Mobile BannerlinkMobile Bannerlink
92% of consumers use a mobile device to research and compare
prices*
*According to MediaPost
Bannerlink - Tier 2 Solution
Bannerlink Carousel• Display inventory for all participating dealers
in single ad unit
• Vehicle video for each listing
• Inventory updated daily
• Geo-targeted listing inventory based on Zip Code
• Filter data by New/Used, Make, Model
• Optional In-Banner Video
• Dynamic messaging
• Hits on All Major KPIs
Low Funnel Activity
Search Inventory
Find a Dealer
Bannerlink - Tier 2 Solution
Bannerlink Build & Price• Build & Price data integration
• Geo-targeted inventory
• Dynamic messaging and incentive
integration
• Reporting measures all user
interactions within ad unit:
Models selected, number of builds
completed, vehicles viewed, contact dealer
• Hits on All Major Key Performance Indicators (KPI’s) - Low Funnel Activity
✓Build & Price
✓Search Inventory
✓Find a Dealer
• Optional In-Banner Video
Bannerlink – Tier 2 Solution
Compare & Conquest‣Dynamic Compare Data Integration
‣Dynamic Incentive Integration
‣Hits on Major KPIs - Low Funnel Activity
✓Build & Price
✓Search Inventory
✓Find a Dealer
Bannerlink Reporting
▶ Reporting portal provides automated metrics
Available 24/7 Download excel report Email reports automatically
▶ Comprehensive performance reporting tracks:
Impressions served Interactions Clicks Video play time Time spent, etc…
▶ In-depth metrics with Tier 2 Carousel Most clicked Model Most clicked Year, Make, Model
Tier 3 Success StoriesTier 3 Success Stories
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Shaver Preferred Motors – Chicago
• 400K impressions in 6 months• 82 hours interaction time• Interaction rate of 20.8%• CTR of .11%
Fahrney Auto Group– Fresno• 1M impressions over 12 months• 374 hours interaction time• Interaction rate of 25.2%• CTR of .09%
Wallace VW – West Palm Beach• 1.2M impressions in 8 months• 305+ hours interaction time• Interaction rate of 27.6%• CTR of .10%
Texas Ford Dealers Houston Cadillac Dealers Houston Honda Dealers
Tier 2 Success StoriesTier 2 Success Stories
Key Value PropositionKey Value Proposition
Consumer Engagement• Typical autos rich media ad unit = 1.42%*• Bannerlink average engagement rate =
14.8%• Bannerlink average interaction time per
campaign per month = 50+ HOURS• Bannerlink click-through rate = .07%
Bannerlink provides the advertiser the ability to put their entire inventory in front of a user – IN PAGE.
Bannerlink provides advertisers with a more qualified customer post click.
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* DoubleClick Rich Media Benchmarks 2014
Dynamic Display advertising
impacts prospects at all stages of the marketing funnel.
• Displays entire inventory in single ad unit
• Promotes an engaging, interactive experience
for online consumers
• Dynamic inventory with daily updates
• No set-up fees
• Various Sizes and functionality
• Quick and easy creative changes
• Include 30-second spot or promotional video
in-banner
• Robust, in-depth reporting beyond
fundamental clicks & impressions
• Low cost
Why Bannerlink?Why Bannerlink?
160x600 Non-Expanding bannerlink
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Advance.Liquidus.net is a resource portal available to you 24/7 and provides sales resources, a demo library, as well as a link to view reporting metrics. The online ordering interface can also be found
here.
How to Place a Bannerlink Order:
•The order portal is an easy to use interface that walks you through the order process from selecting a Bannerlink format, to uploading assets and entering advertiser information
•The process is super easy for autos – you simply need to know the advertiser’s info and provide a logo and/or optional creative files such as an MP4 video or cover/header graphics, if applicable.
•Your Liquidus Account Manger will be alerted via automated email once your order is submitted and will respond to you confirming receipt
•Liquidus will secure the inventory data and your Account Manager will create tags for trafficking which will be sent to you along with a preview of your Bannerlink campaign
•An alert email will be sent 7 days prior to your Campaign End Date. You may extend any campaign date by sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate campaigns based on the campaign end date unless notified.
Bannerlink ad tags will be emailed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink turnaround time is typically between 3 – 7 business days. Providing accurate information and all accompanying files at
the time you place the order will help to expedite this process.
ProceduresProcedures
Liquidus ContactsLiquidus Contacts
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Anna Jeon, Account [email protected]
Dana Haskins, VP, Account [email protected]
Chris Carlton, [email protected]