BEST/MOST EFFECTIVE TRAILERS

NEW YEAR’S EVE

New Year's Eve Trailer

Romantic Comedy Clips revealed from the film, compliment the narration and each other through use Exerts from film reveal enough to gain plot insight but retain enigmaMusic in the background complements the film theme.

NYE CONTINUED…

Revelation of many celebrities entices audience to watch as their favourite A-lister is probably involved

The numerous celebrity couples and pairings in the film demonstrate the usual ‘RomCom’ conventions

No date is revealed to keep the audience apprehensive and researching the film

Various pace changes throughout to provide variation and give the audience different viewpoints

Use of small lines like ‘new beginnings’ aid plot and mean the audience can relate

Comedy so it’s memorable to viewers like ‘there’s gonna be more celebrities here than rehab’

Breaking Dawn Trailer Romantic Drama

First shot colour scheme is typical of Twilight with the black and red. Gets audience excited as immediately recognised Music creates suspense, anticipation and excitement

Clips compliment each other to create a rough storyline for the viewers to grasp the film plot but creates enigma

BREAKING DAWN

Includes some brief dialogue to give further insight Questions are raised by the unveiling of plot lines and twists Relies on knowledge of the books and prequels Reiterates date to fully convey time to audience Cliffhanger

B.D CONTINUED…

PARANORMAL ACTIVITY

Paranormal Activity Trailer Horror/Thriller

Music creates suspense and tension

Uniqueness of showing the first audience’s reaction reveals how scary the film is. Allows others of a similar age/gender etc. to relate.

Clips of the film from a cinema view shows typical perspective viewers would have

Inclusion of reviews to increase credibility of scariness

Genuinely scares viewers

P.A CONTINUED…