lisa walker demcamp managing partner [email protected] (386) 956-6926
TRANSCRIPT
The New Media: Using Social Media to Connect,
Mobilize and Educate VotersLisa Walker
DemCAMP Managing [email protected]
(386) 956-6926
General-Purpose Communities:
Orkut
Google Buzz
MySpace
Examples of Social Networks
Special-Purpose Communities:
Meetup
Examples of Social Networks
Campaign-Specific Systems: my.barackobama.com
Examples of Social Networks
Volunteer Meetings◦ Can lead to phone banks, canvassing
Fundraising Events Meet and Greet Events
Social Networks Mobilize Offline Action
My.BarackObama.com◦ Volusia for Obama◦ Catholics for Obama◦ Leos for Obama
Facebook – Kendrick Meek◦ Central Florida For Kendrick Meek◦ Volusia County For Kendrick Meek◦ Stetson University For Kendrick Meek
Social Networks build communities among your supporters
Facebook Comments
Social Networks make it easy for your supporters to evangelize for you.
Schedule Events Send Fundraising Messages Discussion of Issues
Social Networks serve as an inexpensive and effective communications channel to your supporters.
Events Fundraising Ask
Social Networkscan be mobilized to raise money for you.
Meetups Local campaign coordinators Local Online Groups
Social Networks can allow supporters to form local offline groups, helping the campaign cheaply mobilize large districts.
My.BarackObama.com◦ Volusia for Obama◦ Catholics for Obama◦ Leos for Obama
Host Committees ◦ Advertise House Party Fundraiser◦ Advertise Candidate Appearance
Rapid Response Teams◦ Response to Articles, TV, Blogs, etc.
Social Networks facilitate the formation of subgroups
Offline Social Groups◦ Clubs◦ Rotary
Connect With People You Admire Upload Your Email List Connect With Friends of Friends Connect With People In Other Groups You
Belong To.
Social NetworksHow Do You Build Them?
Thank You!