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LinkedIn Sales Navigator with Dynamics CRM Social Selling to Win Expand Your Network and Leverage Your Common Connections With over 160 million members 1 , LinkedIn offers compelling insights into new leads through profile and company data, status updates, and groups. LinkedIn insights reveal that people are typically connected to fewer than 6% of their sales coworkers on LinkedIn. 2 Use TeamLink—a premium feature of Sales Navigator—to powerfully extend your network and gain visibility into your sales team’s first-degree connections. Leverage those common connections for warm introductions and accelerate sales cycles. Sales Navigator allows your organization to quickly scale into social selling in a more efficient and effective manner. LinkedIn Sales Navigator is a premium social selling solution that provides sales professionals with the ability to quickly find, qualify and create new opportunities and helps sales managers accelerate the social selling capabilities of their sales organization. Prioritize Your Prospects and Build Better Lead Lists Don’t waste time pursuing ineffective leads. Sales Navigator’s Lead Builder feature helps you filter your lead list based on criteria like seniority, title, function, and industry. Lead Builder then prioritizes your leads by degrees of social proximity, ranking your highest degree connections at the top of your lead list. Additional tools like Profile Organizer and Saved Searches make it easy to track profiles, organize them into folders, and add your own sales notes. Engage Decision-Makers Directly and Shorten Your Sales Cycle Sales Navigator includes LinkedIn’s direct messaging feature called InMail that allows you to contact decision-makers directly—even when they’re outside of your network. According to CSO Insights, an average of eight InMails can generate one new sales opportunity. 3 InMail is the most effective when you reference a common connection. Knowing who to reference is even easier thanks to Team Link. Team Link is a premium feature that provides visibility into how your colleagues are connected to your prospects. Team Link and InMail make a great combination; referencing a shared connection in your InMail generates a 78% more likelihood of a response than if you did not have a common connection to reference. 4 Build meaningful connections with the people and companies you want to reach. LinkedIn Sales Navigator helps you to navigate your network and reach decision-makers more directly by leveraging the power of the world’s largest professional network.

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Find out how you can use LinkedIn can help connect you with the right contacts at your targeted accounts.

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  • 1. LinkedInSales Navigatorwith Dynamics CRMSocial Selling to WinBuild meaningful connections with the people and companies youwant to reach.LinkedIn Sales Navigator helps you to navigate your network and reach decision-makersmore directly by leveraging the power of the worlds largest professional network.LinkedIn Sales Navigator is a premium socialPrioritize Your Prospects and Build Betterselling solution that provides sales professionalsLead Listswith the ability to quickly find, qualify and createDont waste time pursuing ineffective leads. Salesnew opportunities and helps sales managersNavigators Lead Builder feature helps you filter your leadaccelerate the social selling capabilities of their list based on criteria like seniority, title, function, andsales organization. industry. Lead Builder then prioritizes your leads bydegrees of social proximity, ranking your highest degreeconnections at the top of your lead list. Additional toolslike Profile Organizer and Saved Searches make it easy toExpand Your Network and Leverage Your track profiles, organize them into folders, and add yourCommon Connectionsown sales notes.With over 160 million members1, LinkedIn offerscompelling insights into new leads through profile andEngage Decision-Makers Directly andcompany data, status updates, and groups. LinkedIninsights reveal that people are typically connected toShorten Your Sales Cyclefewer than 6% of their sales coworkers on LinkedIn.2 UseSales Navigator includes LinkedIns direct messagingTeamLinka premium feature of Sales Navigatortofeature called InMail that allows you to contactpowerfully extend your network and gain visibility into decision-makers directlyeven when theyre outside ofyour sales teams first-degree connections. Leverageyour network. According to CSO Insights, an average ofthose common connections for warm introductions and eight InMails can generate one new sales opportunity.3accelerate sales cycles. Sales Navigator allows yourInMail is the most effective when you reference aorganization to quickly scale into social selling in a more common connection. Knowing who to reference is evenefficient and effective manner. easier thanks to Team Link. Team Link is a premiumfeature that provides visibility into how your colleaguesare connected to your prospects. Team Link and InMailmake a great combination; referencing a sharedconnection in your InMail generates a 78% morelikelihood of a response than if you did not have acommon connection to reference.4

2. Find and Be Found with Trusted Data Enjoy Seamless Integration with YourMake your LinkedIn profile work harder for you. Sales Existing CRM InvestmentNavigator gives you the ability to see the full name of Access self-authored profile data everywhere by takingyour third degree connections, see who has viewed youradvantage of seamless CRM LinkedIn integration.profile and benefit from more robust search results. SinceResearch and connect with your prospects on the worldsLinkedIn members write their own profile information, you largest professional network. On a sales call? No problem.can trust that the data you receive is accurate and Engage with your prospects and access insights while onup-to-date. In fact, 87% of sales reps reported finding the go by using LinkedIn on your mobile device.more information about people and companies usingSales Navigator than they would have found otherwise.2LinkedIn Integration with MicrosoftDynamics CRMTake advantage of LinkedIn integration with MicrosoftDynamics CRM to automatically match LinkedIn profilesto your Dynamics records. Transform your contact recordsinto an insight-rich display of self-authored customerprofile information. View professional history and summary Contact directly with InMailsLeverage your organizationsconnections to reachprospects with Team LinkSummary table of benefits and features: Gain insights into new leads through profile and company data, status updates, and groups; use Sales Navigator to scaletrue social selling and prioritize your lead lists with Lead Builder. Discover common connections and identify decision-makers and influencers more quickly. Engage decision-makers directly through personalized communication including InMails. Use Team Link to leveragecoworker connections and secure warm introductions. Leverage trusted, authentic profile data everywhere CRM integration seamlessly provides up-to-date information onwhere your leads live, work, and network. You can also use Linkedin while on the move with your mobile device. 3. Lead BuilderBuild pipelinewith new leads Search criteria for leadsGain full-name visibility forthird-degree connections LinkedIn free Sales version NavigatorTeam Link: Leverage your teamscombined networkInMails: Gain access to decision makers 10 per monthresponse guaranteed*Saved search alerts: Stay on top of new 3 saved search minimum of 7leads resultsLead Builder: Source and close deals withintegrated dataPremium Search Filters: Pinpoint theright leadsProfile Organizer: Save important profilesand sales notesWhos Viewed Your Profile: Be proactivein managing inbound queries and interestin your profile3rd Degree Connections: See names of First Nameyour 3rd degree and group connections1As of March 31st, 20122LinkedIn Charter Customer Survey, November 20113CSO Insights, Results of LinkedIn for Salesforce.com Research, March 20124LinkedIn Data, March 2012* InMails are response guaranteed: if you dont get a response to an InMail within7 days, LinkedIn will return the credit to your account. Unused InMails roll overand accumulate for up to 90 days while you are a subscriber. Please contact your sales manager or account manager for more information. Copyright 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-064-G 0612