lisitng presentation - orna ered

www.ELITERES IDENTIALREALTY.com

27001 Agoura Road Suite 285 Calabasas, CA 91301 | Office 818.878.0878 | Fax 866.699.0253

E lite Residential Realty is dedicated to offer its clients a

world-class service delivered through a boutique-style approach.

We guide our actions by the highest ethical standards. We

consistently provide support, knowledge and guidance while our

focus is on the personal approach, attention to details and

insistence on an exceptional level of service.

At Elite Residential Realty we offer a wide range of customized

services leveraging the most innovative technology and distinctive

marketing designed to provide you an edge in today's market.

Our clients can count on that!

Our M

ission Statement



rna Ered broker/owner founded Elite

Residential Realty to offer clients world-class

real estate services delivered through a

boutique-style approach. She understands

that real estate transactions are one of the

most important financial decisions in a

person's life.

Orna is a dedicated and motivated professional, with a proven track record of

expertise and results. Her reputation is built upon a strong foundation of truly

personalized service, with extraordinary attention to details.

Prior to founding Elite Residential Realty, Orna was a Realtor with Prudential

California Realty for ten years where she represented both buyers and sellers

throughout the San Fernando and Conejo Valleys. Throughout her career, Orna

has been consistently recognized for her leadership, professionalism and hard

work with honors including the prestigious Chairman's Circle award which placed

her in the top 3% of all Realtors nationwide.

Born and raised in Israel, Orna moved to the United States in 1976

and started her business career in 1985 by founding, owning and

operating Private Affairs, an event planning and coordinating service.

O B

iography

Broker, REALTOR®, Nurturer, Owner

that provides one-on-one attention, knowledge, guid-ance and ongoing communication—key attributes in any successful real estate transaction—or real estate career.

From day one, Orna’s vision for her brokerage was clear: create a place where everyone—team members and clients alike—feel valued and well served. From novice agents to seasoned REAL-TORS® to first-time buyers and executive move-up home seekers, everyone working with Elite Resi-dential Realty benefits from a

proven business philosophy rooted in per-sonal attention and relationship building.

“For me, real estate is all about the relationship and that’s my brokerage’s business philosophy,” said Orna, an award-winning REALTOR®. “Whether a client is buying a $100,000 mobile home or a multimillion dollar estate, I believe that you always go above and beyond to help meettheir needs, because that’s what builds relation-ships. Instead of focusing on the commission you focus on the client. When you do, every-thing else falls into place.”

Orna, who’s amassed a substantial client roster fueled by referrals, knows that per-sonal attention is as important to her agents as it is to her clients. Her personal approach, attention to details, and commitment to excep-tional customer service not only ensure repeatbusiness among her clients, but also make her brokerage a place many agents call home because they know they can expect the same one-on-one attention.

Said Orna. “I’m a good fit for agents who want hands- on training. If they want to run things by me, I’m available. If they need me to go with them on listing appoint-ments, I’m accessible. I provide the support they need to reach the next level of success.”

Like any good relationship, it takes time to build one that thrives. For that reason alone, Orna believes in growing her bro-kerage slowly and steadily. Her Elite Resi-dential team is growing at a rate that ena-bles her to maintain a personal approach with her agents; an approach that’s become synonymous with her name.

In addition to offering counseling, classes, access to managers, and competitive splits,

Realty also provides cutting-edge technolo-gy that enhances agents’ marketing efforts.

“REALTORS® have two jobs,” said Orna. “They help clients buy and sell homes and they’re business owners. Oftentimes, REAL-TORS® get so busy selling that they forget to run their business. Elite Residential Realty takes care of that for them.”

With one team member dedicated to innovative marketing technology and business management, Orna’s agents can focus on their clients. Or-na’s team couldn’t be more satisfied or pro-fessionally fulfilled with her approach.

Within the same breath, agents rave about Orna and their personal success.

“When I was ‘shopping’ around for a Bro-ker, I really had no idea what that meant,” said Francine Weiner. “I had no idea that I needed a Mentor, a Mother, a Teacher, and a Friend. I found all of these things when I met Orna Ered of Elite Residential Realty.”

According to Francine, anyone can sell a house, but few can teach you the right way to sell a house, draw up a contract, or find the right document for any situation. “That wisdom comes from a confident, intelligent, educated, experienced, broker,” Francine added.

Linda Thomas, another Elite Residential Realty team member, appreciates Orna’s indi-vidual attention. “I have been at a company that had what I call a cattle room full of agents running around trying to figure outwhat to do next, meanwhile the broker sits in their office too busy to help. Orna takes the time to help you with whatever situation you may have and offers new ideas to build our business. My goal is to learn from the best, and I have that at Elite Residential Realty.”

lite Residential Realty is located in Calabasas.

The firm’s agents specialize in a range of geo-

graphic regions, including Oak Park, Agoura,

Calabasas, San Fernando Valley, and beyond.


For more information on

Orna Ered and EliteResidential Realty,

log on to www.EliteResidentialRealty.com,

or call 818-878-0878.

Our R

ole


S elling your home is one of the most serious transactions of a

lifetime. It is more than just a financial decision, it is an emotional

one as well.

It is so important to choose the right real estate representative, one

that cares about you and your family’s needs.

In order to do this successfully your representative must be:

• Your property specialist

• Your marketing manager

• Your experienced negotiator

• Your transaction coordinator

• Your trusted advisor

• Your real estate professional


Where Buyer Found the Home they Purchased

Where do Buyers come from?

*National Association of Realtors 2013

• Carefully evaluate your home and current market conditions.

• Place your home in all the Multiple Listing Services (MLS).

• Have your home professionally photographed and videotaped.

• Produce a professional, full-color, property brochures.

• Create a professional Virtual Tour of your home.

• Syndicate your listing on leading Internet websites.

• Install a For Sale sign and a lock box when needed.

• Hold Broker’s Open

• E-mail campaign to local and state wide Realtors with photos and virtual tour link of your home.

• Mobile text marketing service providing instant listing information.

• QR codes, unique codes directing potential buyers to a custom website.

• Hold Open Houses for the public with corresponding announcements.

• Direct mail announcements to area residents, and move up neighborhoods.

• Networking and updated with other brokers through direct communications and e-mail about your property.

• Follow up with all Realtors that have shown or previewed the home.


S elling your home takes a planned, tested, in place and fast response marketing program.

Marketing Y

our Home


Professional Photography


Property Brochure


80%

Online Exposure

of home buyers use the internet when searching for a home. Our company

listings and advertising appear on a range of high traffic home search web sites.

And many other sites..


Social Media Marketing

We will create a Face-

book ad targeting local

Real Estate agents and

individuals that have in-

terest in Real Estate to

create a wider exposure

for your property.

Linkedin is the best

source of local and

global professional,

connecting with realtors

on linked in enables us

to get a broader expo-

sure on our listings.

Youtube is the Viral of

all social media routes,

with over 4 billion hours

of videos watched a

month you are sure to

find your property

presented.

Google has created plat-

form for creating a con-

nection with email, cloud-

based networking, tools

and picture & video shar-

ing. Google plus allows to

share with specific circles

for more precise

targeting.


E-mail & Direct-mail


Preparing your home for Sale P reparing your home for sale is important for initial photography and

for showing buyers. Decorating, cleaning and arranging all furniture inside

and outside of the home. It's about perfecting the art of creating moods.

First impressions sell homes and giving the right mood for a potential buyer

is crucial. Make buyers loving & want to buy it!

De-Personalize.

De-Clutter

Rearrange Bedrooms and Kitchen

Remove/Replace Favorite Items

Make Minor Repairs

Curb Appeal

Make the House Sparkle!

accessories to create a beautiful palette for potential home buyersviewing.

first im-pression.


Staging Your Home For sale S


Technology

Electronic Lock-Box Service

Track showing

Fallow up with Showings

Safe & Secure

pen houses are held to attract

those buyers who may be driving

throughout our community. Our open

houses are held when appropriate and are

always staffed with skilled and courteous

professionals. You will benefit from the

additional number of showings by buyers

looking to purchase a home in your

neighborhood.


Open House O

Testimonials

Video Testimonials


And many other Satisfied Clients..

10 Simple Improvements for Under $100

Home improvements tend to inspire thoughts of large, expensive projects. Yet, it is often the little things that add

so much value. Do you want to improve your home for resale or personal pleasure but don’t want to spend a lot of

money?

1. MAILBOX - A tired old mailbox detracts from your home’s appeal. Replace it with a new one made of quality materi

als. Depending on the style that best suits your home, you can choose brass, iron, or other materials. You can put

one of those cute green mallards on it, or some other visual motif calculated to offend the neighbors.

2. DOORMAT - Anything at the front door will affect your enjoyment of your home as well as a prospective buyer’s

Impression. Replace that worn, dirt doormat with a fresh new one.

3. STREET NUMBERS - Make your house easy to find with bold street numbers in brass, iron, ceramic, or

other quality materials.

4. TREES OR SHRUBS - Landscaping is one of the best home investments you can make. A well-placed tree or

shrub will add to your enjoyment and increase resale value. For under $100, you can choose from wide selection of

quality nursery stock and plant them yourself. If you like, you can play with some of the gardening software that’s out

there and get an idea of what your work will look like. Try to plan it out in advance; you can add a shrub at a time.

5. PERENNIAL GARDEN - A perennial garden will bloom year after year. This permanence makes it a land

scaping fixture and thus adds value to your home. If you prepare and plant the garden yourself, your $100 will buy a

good stock of perennials. For the best enjoyment and value, take the time to measure your property and use graph

paper to design the best placement of the garden. Many nurseries also offer free help with garden design.

6. PAINT - Spruce up a room with a new paint job. The average room can be transformed with about $60 to $80 worth of

paint (and that should also over the cost of a paint roller and brushes). If you want to improve buyer appeal, then

avoid trendy color schemes or overly personalized treatments. Choose from a wide selection of neutrals and time

less colors. If the room is a “problem room” — small, narrow, dark (oops! that’s a closet!) — you can get even more

value with a paint job that visually corrects the problem. Continue...

7. DOORKNOBS - If your doorknobs are made of cheap material (plastic, for example) or they’re just worn and tired,

replace them with quality knobs of brass, glass, or other suitable materials. You will appreciate the better quality

each time you open a door. Prospective buyers will also notice them as they go through your house. It’s roughly the

equivalent of “let’s slam the car door to see what kind of quality we’re looking at here!”

8. LIGHT FIXTURES - Cheap-looking, ho-hum light fixtures downgrade a room. Quality light fixtures can increase

your own satisfaction as well as buyer appeal. The best return on investment is in the bathroom, kitchen, and at the

front door. Quality, well-designed light fixtures for these areas can be found for under $100.

9. LIGHT SWITCHES AND OUTLETS - If your home is like many, it probably has basic plastic light switches and

plugs. The easiest improvement anyone can do is to upgrade the light switch covers. The best places to do this are

in the bathrooms, kitchen, master bedroom, and at the front entrance. If yours is also an older home, it probably

does not have GFCI (ground fault circuit interrupter) outlets. These outlets (identified by the red reset button) are

used wherever water increases the risk of shock. To improve safety and add value to your home, replace regular

outlets with GFCIs in the kitchen, bathrooms, laundry room, and anywhere that water is present. This is an easy do-

it-yourself job for anyone who knows electrical repairs (always cut the power at the main panel). If you are not famil

iar with how to safely replace an electrical outlet, hire a qualified electrician. This will push the cost over $100 but it

will be worthwhile.

10. FAUCETS - Corroded, tired-looking sink and bathtub faucets detract from your bathroom and kitchen appeal. While

designer faucets can cost many hundreds of dollars, there are many quality, tasteful sets for less than $100. If you

decide to upgrade bathroom faucets, it is worthwhile to buy matching sets for the sink and tub. Faucet replacement

is an easy DIY job that requires only a few common tools (screwdriver, wrench, pliers) and an hour or two of your

time.

These are just some of the under-$100 improvements

that will add to your enjoyment and your home’s resale value. As you look around your house, you can probably find other low-cost, high-value improvements


15 Tips To Sell Your Home Faster 1. FIRST IMPRESSIONS ARE THE MOST LASTING. Remember that when a prospect comes to look at

your house - the first impression is vital. Your front lawn and other landscaping should be neatly trimmed and

mowed. The walk should be swept and the front door fresh looking, make sure the doorbell is in working order.

2. LET THE SUN SHINE IN. Open the drapes and curtains. Clean the windows so that a prospect can see how

bright and cheerful your house is. Dark and dreary rooms do not appeal to most home buying prospects.

3. TOP TO BOTTOM. Let prospects see the full value of your home including attic, garage and storage spaces

by removing junk, cartons, and other articles. Neatly stack cartons & boxes. If a space is dark and dreary, a fresh

coat of paint and extra lighting can do wonders.

4. DECORATING FOR A QUICK SALE. Faded walls and warn woodwork will reduce the appeal of your home.

A minor investment in paint and floor covering will pay bigger dividends to you in the form of a better price and

quicker sale. Stick with earth tones. Off white paint and tan carpet in neutral. The more like new you can make

your home, the better it will sell.

5. WE ALL LOVE BIG CLOSETS. You can make your closets look even bigger by having them clutter free, neat

and well organized. Get rid of old clothes and cartons that take away from spacious look. Start packing, leave only

the clothes you will be wearing in the next couple of months it will free up a lot of space in your closet making it

look larger.

6. LITTLE THINGS MEAN A LOT. Loose knobs, cabinet pulls, sticky doors and drawers, wobbly hinges, stuck

windows. Take a few minutes to repair all these seemingly minor flaws; they do detract from the value of your

home.

7. SAFETY FIRST. Keep stairways and corridors clean and clear of clutter. In addition to being unattractive, clutter

causes accidents.

Continue...

8. DON'T BE A DRIP. Fix leaky faucets, dripping water suggests faulty or worn out plumbing (major repair bills).

Rust stained sinks are also warning signs, so should be properly cleaned.

9. BATHROOMS & KITCHENS SELL HOMES. Make bathrooms and kitchens sparkle. Repair any damaged

or discolored caulking around bathtubs and showers, be sure towels and area rugs are bright and sparkly, make

sure all light fixtures and bulbs are in working order.

10. WAKE UP YOUR BEDROOMS. Keep bedrooms bright and cheerful, remove excess furniture to avoid a

crowded look. Use attractive and colorful bed linens and spreads.

11. CAN YOU SEE THE LIGHT. Lights are the “Welcome Sign” for every prospect. Turn on all the interior lights

when showing your home and exterior when showing at night.

12. PUT FIDO OUTSIDE. Keep all pets out of the way when showing your home, some people are allergic and

potential buyers might hurry through the inspection of your home.

13. STAY IN THE BACKGROUND. Let the realtor describe and emphasize the best features of your home, they

know their buyer need and wants and after all that is what they do best.

14. LET THE PROFESSIONAL DO IT. When it comes to selling price, terms, possession date and other factors

let your realtor do the talking. I have been especially trained and have the experience to bring negotiations on your

house to a satisfactory conclusion.

15. HAVE YOUR HOME AVAILABLE. Your cooperation is needed to make certain the house is ready and avail

able to show when called.


Show off your home. Dress to impress.

17 Tips For Better Home Showings 1. Remove clutter and clear off counters. Throw out stacks of newspapers and magazines and stow away

most of your small decorative items. Put excess furniture in storage, and remove out-of-season clothing items that

are cramping closet space. Don't forget to clean out the garage, too.

2. Wash your windows and screens. This will help get more light into the interior of the home.

3. Keep everything extra clean. A clean house will make a strong first impression and send a message to

buyers that the home has been well cared for. Wash fingerprints from light switch plates, mop and wax floors,

and clean the stove and refrigerator. Polish your door knobs and address numbers. It's worth hiring a cleaning

service if you can afford it.

4. Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. Open the

windows to air out the house. Potpourri or scented candles will help.

5. Brighten your rooms. Put higher wattage bulbs in light fixtures to brighten up rooms and basements. Replace

any burned-out bulbs in closets. Clean the walls, or better yet, brush on a fresh coat of neutral color paint.

6. Don't disregard minor repairs. Small problems such as sticky doors, torn screens, cracked Caulking, or a

dripping faucet may seem trivial, but they'll give buyers the impression that the house isn't well-maintained.

7. Tidy your yard. Cut the grass, rake the leaves, add new mulch, trim the bushes, edge the walkways, and clean

the gutters. For added curb appeal, place a pot of bright flowers near the entryway.

8. Patch holes. Repair any holes in your driveway and reapply sealant, if applicable.

9. Add a touch of color in the living room. A colored afghan or throw on the couch will jazz up a dull room.

Buy new accent pillows for the sofa.

Continue...

10. Buy a flowering plant and put it near a window you pass by frequently.

11. Make centerpieces for your tables. Use brightly colored fruit or flowers.

12. Set the scene. Set the table with fancy dishes and candles, and create other vignettes throughout the home to

help buyers picture living there. For example, in the basement you might display a chess game in progress.

13. Replace heavy curtains with sheer ones that let in more light. Show off the view if you have one.

14. Accentuate the fireplace. Lay fresh logs in the fireplace or put a basket of flowers there if it's not in use.

15. Make the bathrooms feel luxurious. Put away those old towels and toothbrushes. When buyers enter

your bathroom, they should feel pampered. Add a new shower curtain, new towels, and fancy guest soaps. Make

sure your personal toiletry items are out of sight.

16. Send your pets to a neighbor or take them outside. If that's not possible, crate them or confine

them to one room (ideally in the basement), and let the real estate practitioner know where they'll be to eliminate

surprises.

17. Lock up valuables, jewelry, and money. While a real estate salesperson will be on site during the

showing or open house, it's impossible to watch everyone all the time.


Leave the home. It's usually best if the sellers are not at home. It's awkward

for prospective buyers to look in your closets and express their opinions of

your home with you there.

Sellers Expenses in a Real Estate Transaction Real Estate commission

Owners title insurance policy

One-half of the sub-escrow fee

Seller's escrow fee and processing fee

Homeowner's transfer fee (according to contract)

Documentary transfer tax

City transfer or conveyance tax

Loan fees required by buyer's lender (FHNVHA only)

Document preparation fee for deed

Payoff all loans in sellers name

Interest accrued to lender being paid off, statement fees, reconveyance fees and prepayment penalties

Termite inspection (according to contract)

Termite work (according to contract)

Home warranty (according to contract)

Any judgments, tax liens, etc., against the seller

Tax proration (for any taxes unpaid at the closing)

Any unpaid homeowner's dues

Recording charges to clear all documents of record against seller

Any bonds or assessments (according to contract)

Any and all delinquent taxes

Notary fees

Natural Hazard Report

Messenger fees



Thank you for your consideration and I look forward to

working with you.

lisitng presentation - orna ered

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elite residential realty

real estate transactions

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oneonone attention

extraordinary attention

e lite residential realty

personalized service

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