LIST OF CAMPAIGNS BY CATEGORY

CATEGORY 1: GOVERNMENT SPONSORED CAMPAIGNS

CATEGORY 2: PUBLIC AFFAIRS

Call no. Entry Title Entrant’s Employer

2010 C1 - 1 Water and Vine Campaign Fuller

2010 C1 - 2 City GT iPhone Application Vic Roads

2010 C1 - 3 New Rules. Safer Roads Vic Roads

2010 C1 - 4 Curtain and Blind Cord Campaign Consumer Affairs Victoria

(Department of Justice)

2010 C1 - 5 Family Violence ENOUGH Fenton Communications

2010 C1 - 6 Emergency Alert Education and Awareness

Campaign

Office of the Emergency

Services Commissioner

2010 C1 - 7 Are you missing out? Fair Work Ombudsman

2010 C1 - 8 ACT Campaign for 'My School' Website ACT Department of

Education and Training

2010 C1 - 9 Recruiting Quality Teachers to Deliver Quality

Education

Department of Education

and Training

2010 C1 - 10 Queensland Records - They All Count Rowland Pty Ltd

2010 C1 - 11 Ensuring South Australia's Water Future to 2050 Department of Water

Call no. Entry Title Entrant’s Employer

2010 C2 - 1 Regional Cities Victoria - A Growing Solutions SOCOM

2010 C2 - 2 Balancing the Gene Patenting Debate in Australia Callidus PR

2010 C2 - 3 Taking Queensland Bikers for a "Spin" Cole Lawson

Communications

2010 C2 - 4 Australia Needs an R18+ Classification for Video

Games Espresso Communications

CATEGORY 3: ISSUES MANAGEMENT

CATEGORY 4: EMERGENCY/CRISIS COMMUNICATIONS

CATEGORY 5: RECOVERY COMMUNICATIONS

Call no. Entry Title Entrant’s Employer

2010 C3 - 1 Adelaide: Australia’s Learning City Education Adelaide

2010 C3 - 2 The Fight To Save The Gulf Professional Public

Relations

2010 C3 - 3 The Codeine Issues Management Program Edelman

2010 C3 - 4 Chlorination of a Water Supply Busselton Water

2010 C3 - 5 Repositioning Central Darling Shire and Wilcannia,

previously dubbed the "worst town in NSW"

Sefiani Communications

Group

2010 C3 - 6 Foiling Dangerous Insulation Cole Lawson

Communications

2010 C3 - 7 Introducing UFC to Australia Res Publica Pty. Ltd.

2010 C3 - 8 Revitalising Reverse Mortgages Impact Communications

Call no. Entry Title Entrant’s Employer

2010 C4 - 1 Great Barrier Grief Repute Communications

2010 C4 - 2 Recognising the Dangers of Burnt Out Building Sites Building Commission &

Socom

2010 C4 - 3 Pork Back on the Fork Porter Novelli

2010 C4 - 4 Fire Ready and Emergency Communications Fenton Communications

2010 C4 - 5 The Montara Incident Professional Public

Relations WA

2010 C4 - 6 The melamine in milk food safety incident Food Standards Australia

Call no. Entry Title Entrant’s Employer

CATEGORY 6: COMMUNITY RELATIONS

2010 C5 - 1 Victorian Bushfire Recovery Fenton Communications

Call no. Entry Title Entrant’s Employer

2010 C6 - 1 Jesus. All About Life Campaign Taurus Marketing

2010 C6 - 2 Let’s Talk Transport Planning AECOM

2010 C6 - 3 Go For Justice campaign Uniting Church of South

Australia

2010 C6 - 4 Transforming Negative Community Sentiment

Through Positive Engagement Sugarloaf Pipeline Alliance

2010 C6 - 5 St Lucia Bikeway – Stage Two Marcom Communication

2010 C6 - 6 Freemasons’ Found Symbol Program Professional Public

Relations

2010 C6 - 7 CQ Recycling Awareness Campaign Central Qld Local

Government Association

2010 C6 - 8 Redefining Community Benefits AECOM

2010 C6 - 9 New Access Road for Brisbane Airport Bayly Willey Holt

2010 C6 - 10 Engaging the Community Socom Pty Ltd

2010 C6 - 11 Children 365 Fenton Communications

2010 C6 - 12 ULDA Fitzgibbon Development Area BBS

2010 C6 - 13 Launching Plan International's 2009 'Because I am a

Girl' campaign Pulse Communications

2010 C6 - 14 Official Faces of Top Ryde City Professional Public

Relations

2010 C6 - 15 Commonwealth Bank Grants for Grassroots Cricket Commonwealth Bank

2010 C6 - 16 Hale Street Link Alliance Hale Street Link Alliance

2010 C6 - 17 Freemasons’ Program 'It's No Secret' - real men

wear aprons'

Professional Public

Relations

CATEGORY 7: INTERNAL COMMUNICATIONS

CATEGORY 8: INVESTOR RELATIONS

2010 C6 - 18 "Fuel Hound" Campaign RAA

Call no. Entry Title Entrant’s Employer

2010 C7 - 1 Turning Around Morale and Employee Engagement

within a Dispersed Construction Business Leighton Contractors

2010 C7 - 2 Critical and Important Information Communication

System QR National Coal

2010 C7 - 3 Bayer Australia and New Zealand B-Green

Sustainability Program Bayer Australia

2010 C7 - 4 St.George Bank: Staff engagement Pre and Post

Westpac Merger St.George Bank

2010 C7 - 5 Townsville City Council Pandemic Planning - Internal

Communications Townsville City Council

2010 C7 - 6 Living in Harmony Campbell Arnott's

2010 C7 - 7 The MSIT Way Metropolitan South

Institute of TAFE

2010 C7 - 8 Fast Tracking our Success: Strategy Communications

at Ericsson Ericsson

2010 C7 - 9 Turning Around Morale and Employee Engagement

within a Dispersed Construction Business Leighton Contractors

Call no. Entry Title Entrant’s Employer

2010 C8 - 1 Maintaining a Strong, Independent Profile For St

George Bank Following its Merger with Westpac

Sefiani Communications &

St George Bank

2010 C8 - 2 Dioro Defence Professional Public

Relations

2010 C8 - 3 Building Australian investment in Nuplex Financial and Corporate

Relations

CATEGORY 9: CONSUMER MARKETING

Call no. Entry Title Entrant’s Employer

2010 C9 - 1 Intense Tomatoes Australian Launch BBS PR

2010 C9 - 2 Oroton Blogger Outreach bellamyhayden: chatterbox

2010 C9 - 3 Fresher Tastes Better 303

2010 C9 - 4 Con’s Comeback for Australian Summer Stonefruit Crossman Communications

2010 C9 - 5 Support NT Caught Michels Warren Munday

2010 C9 - 6 Go Via...Going Your Way. Introducing Free-Flow

Tolling to Queensland Queensland Motorways

2010 C9 - 7 National Centre of Indigenous Excellence Hill & Knowlton

2010 C9 - 8 Bakers Delight Chia Bread Launch Keep Left PR

2010 C9 - 9 Bakers Delight Bundraiser Keep Left PR

2010 C9 - 10 Aussie BBQ Legends Hughes PR

2010 C9 - 11 Independent Public Schools Department of Education

2010 C9 - 12 Max Brenner Chocolate Bars Magnum PR Pty Ltd

2010 C9 - 13 Fitz Blitz Urban Land Development

Authority

2010 C9 - 14 Crust Social Media Launch Keep Left PR

2010 C9 - 15 Telstra T-box, reinventing the home phone Howorth an Ogilvy

worldwide company

2010 C9 - 16 Add an Avo to Footy Impact Communications

Australia

2010 C9 - 17 Launch of Wolgan Valley Resort & Spa Professional Public

Relations

2010 C9 - 18 Microsoft Australia: Windows 7 Launch "Windows 7

Was My Idea"

Howorth an Ogilvy

worldwide company

CATEGORY 10: BUSINESS-TO-BUSINESS MARKETING

2010 C9 - 19 Orange Everyday ING DIRECT

2010 C9 - 20 Happy Haus - Achieving Positive Outcomes in a

Downturn Rowland Pty Ltd

2010 C9 - 21 Know Your Numbers with Intel Spectrum Communications

2010 C9 - 22 Launch of Workboardies Public City

2010 C9 - 23 Rose-Hip Vital Brand New Solutions

2010 C9 - 24 100 Days of Solar Creative Territory

2010 C9 - 25 Building Buzz at High Speed Text 100 Public Relations

2010 C9 - 26 Do us a Flavour Porter Novelli

2010 C9 - 27 Acid Wear Epidemic bellamyhayden

2010 C9 - 28 Peet Limited's Launch of Shorehaven at Alkimos Mills Wilson

Communication Consultants

2010 C9 - 29 PlanBig Integrated Communications Strategy Edelman

2010 C9 - 30 Horror in the Blogosphere Spectrum Communications

2010 C9 - 31 Six Eggs a Week Porter Novelli

2010 C9 - 32 Terrace Apartments RAAFA (WA div) Inc

Call no. Entry Title Entrant’s Employer

2010 C10 - 1 Recipe For Foodservice Success Professional Public

Relations

2010 C10 - 2 Telstra Enterprise and Government Widening the

Productivity Gap Howorth

2010 C10 - 3 Siemens Picture the Future: Solving Australia's

Water and Energy Challenges Text 100 Public Relations

2010 C10 - 4 Contracting Campaign Burson-Marsteller

CATEGORY 11: SPECIAL EVENT/OBSERVANCE

2010 C10 - 5 VECCI 'Grow Me The Money' Sustainabillity

Ambassadors campaign Keep Left Public Relations

2010 C10 - 6 Symantec Internet Security Threat Report Max Australia

2010 C10 - 7 Better Place The Future is Electric n2n Communications

2010 C10 - 8 Stregthening our industry voice Q-COMPS brand

revitalisation Q-COMP

2010 C10 - 9 NetApp Government Influencing Max Australia

2010 C10 - 10 The Great Information Glut Hitachi Data Systems

2010 C10 - 11 Master Electricians - Shining a New Light on the ECA Cole Lawson

Communications

2010 C10 - 12 Applauding Return to work outcomes Q-COMP's

Return to Work Awards 2009 Q-COMP

2010 C10 - 13

Establishing a forum, a voice and a relationship with

our industry - Q-COMP's WorkSafe and Return to

work expo 2009

Q-COMP

Call no. Entry Title Entrant’s Employer

2010 C11 - 1 Back to Burrinjuck Sauce Communications

2010 C11 - 2 Australian Scout Jamboree 2010 Primary Communication

2010 C11 - 3 The Talk of Two Towns Professional Public

Relations

2010 C11 - 4 Australian Masters - Like Never Before Cox Marketing Solutions

2010 C11 - 5 "Slipper Fits First Saturday in April" Sydney Turf Club

2010 C11 - 6 At the Cutting Edge for 125 Years Carve Consulting

2010 C11 - 7 Sydney Fish Market's 36-Hour Seafood Marathon Cox Inall Communications

2010 C11 - 8 Breakfast on the Bridge Hill & Knowlton

2010 C11 - 9 CLEM7 Charity Event BBS

CATEGORY 12: ENVIRONMENTAL

CATEGORY 13: ARTS

2010 C11 - 10 1st NFF National Congress National Farmers'

Federation

2010 C11 - 11 The Sustainable Living House Creative Territory

2010 C11 - 12 Coffee & Chocolate Affair 2009 KDPR

2010 C11 - 13 Easter at the Waterfront Creative Territory

2010 C11 - 14 Coal and the Commonwealth Rowland

Call no. Entry Title Entrant’s Employer

2010 C12 - 1 Developing a Long Term Plan for the Coorong, Lower

Lakes and Murray Mouth

Department for

Environment and Natural

Resources

2010 C12 - 2 Sustainable House Day Deventer Public Relations

and Communications

2010 C12 - 3 Townsville Queensland Solar City Ergon Energy

2010 C12 - 4 Bayswater Stormwater Harvesting Project Siemens

2010 C12 - 5 REAL' Solutions for a Real Environment Riley Mathewson Public

Relations

2010 C12 - 6 Brisbane Airport Tripper Bayly Willey Holt

2010 C12 - 7 'Old Phones for Chickens': Using PR to encourage

mobile phone recycling

IMPACT Communications

Australia

2010 C12 - 8 Energy Champions Creative Territory

Call no. Entry Title Entrant’s Employer

2010 C13 - 1 Ian Potter Cultural Trust – Music Commissions Tsuki

2010 C13 - 2 Communikate et al sells arts market with perfect

pitch Communikate et al

CATEGORY 14: HEALTH ORGANISATIONS

CATEGORY 15: CORPORATE SOCIAL RESPONSIBILITY

2010 C13 - 3 Avenue Q Gray Management Group

2010 C13 - 4 Masterpieces from Paris: Van Gogh, Gauguin,

Cezanne and Beyond National Gallery of Australia

Call no. Entry Title Entrant’s Employer

2010 C14 - 1 FebFast 2010 Haystac Positive Outcomes

2010 C14 - 2 The 11th Hour Campaign Insight Communications

2010 C14 - 3 Trimming Teens with Gastric Banding Surgery VIVA! Communications

2010 C14 - 4 Kids and Alcohol Don’t Mix The Reputation Group

2010 C14 - 5 Don't be a victim Cancer Council Australia

2010 C14 - 6 The Difference Is You! Campaign Palin Communications

2010 C14 - 7 Lifeline's Stress Down Day Lifeline Australia

2010 C14 - 8 Australian Hearing's Hearing Awareness Week

Campaign Australian Hearing

Call no. Entry Title Entrant’s Employer

2010 C15 - 1 DDA: Community Engagement Program QR Passenger

2010 C15 - 2 Townsville City Council Together Townsville Program Townsville City Council

2010 C15 - 3 CommunityConnect Pfizer

2010 C15 - 4 Building Futures Through Construction SAFElink Alliance

2010 C15 - 5 Recipes for Life Cube PR

2010 C15 - 6 Taking a Sip Towards a More Sustainable Tea

Industry: Launching Lipton Pulse Communications

CATEGORY 16: LOW COST/PRO BONO

WINNERS BY EACH CATEGORY

GOVERNMENT SPONSORED CAMPAIGNS

GOLDEN TARGET AWARD

2010 C1 - 1 | Water and Vine Campaign | Fuller

HIGHLY COMMENDED

2010 C1 - 3 | New Rules. Safer Roads | Vic Roads

2010 C1 - 4 | Curtain and Blind Cord Campaign | Consumer Affairs Victoria (Department of

Justice)

COMMENDED

2010 C1 – 2 | City GT iPhone Application | Vic Roads

2010 C15 - 7 McHappy Day 2009 Professional Public

Relations

Call no. Entry Title Entrant’s Employer

2010 C16 - 1 Cat Haven Christmas Campaign Cat Haven

2010 C16 - 2 A Gift Like ‘Nun’ Other Insight Communications

2010 C16 - 3 Shitbox Rally 2010 ICON International

Communications

2010 C16 - 4 Safer Family Law Marketing Elements

2010 C16 - 5 South Passage Professional Public

Relations

2010 C16 - 6 Windows on Pain Campaign Reputation Pty Ltd

2010 C16 - 7 Peter Spencer Hunger Strike Magnum PR Pty Ltd

2010 C16 - 8 One Laptop per Child Hill & Knowlton

2010 C16 - 9 The Launch of the RiAus Professional Public

Relations

PUBLIC AFFAIRS

GOLDEN TARGET AWARD

2010 C2 - 1 | Regional Cities Victoria - A Growing Solutions | SOCOM

HIGHLY COMMENDED

2010 C2 - 3 | Taking Queensland Bikers for a "Spin" | Cole Lawson Communications

COMMENDED

2010 C2 - 2 | Balancing the Gene Patenting Debate in Australia | Callidus PR

ISSUES MANAGEMENT

GOLDEN TARGET AWARD

2010 C3 - 1 | Adelaide: Australia’s Learning City | Education Adelaide

HIGHLY COMMENDED

2010 C3 - 3 | The Codeine Issues Management Program | Edelman

2010 C3 - 4 | Chlorination of a Water Supply | Busselton Water

COMMENDED

2010 C3 - 2 | The Fight To Save The Gulf | Professional Public Relations

EMERGENCY/CRISIS COMMUNICATIONS

HIGHLY COMMENDED

2010 C4 - 2 | Recognising the Dangers of Burnt Out Building Sites | Building Commission &

Socom

2010 C4 - 3 | Pork Back on the Fork | Porter Novelli

COMMENDED

2010 C4 - 1 | Great Barrier Grief | Repute Communications

COMMUNITY RELATIONS

GOLDEN TARGET AWARD

2010 C6 - 1 | Jesus. All About Life Campaign | Taurus Marketing

HIGHLY COMMENDED

2010 C6 - 5 | St Lucia Bikeway – Stage Two | Marcom Communication

2010 C6 - 6 | Freemasons’ Found Symbol Program | Professional Public Relations

COMMENDED

2010 C6 - 2 | Let’s Talk Transport Planning | AECOM

2010 C6 - 3 | Go For Justice campaign | Uniting Church of South Australia

2010 C6 - 4 | Transforming Negative Community Sentiment Through Positive Engagement |

Sugarloaf Pipeline Alliance

INTERNAL COMMUNICATIONS

GOLDEN TARGET AWARD

2010 C7 - 1 | Turning Around Morale and Employee Engagement within a Dispersed

Construction Business | Leighton Contractors

HIGHLY COMMENDED

2010 C7 - 3 | Bayer Australia and New Zealand B-Green Sustainability Program | Bayer

Australia

COMMENDED

2010 C7 - 2 | Critical and Important Information Communication System | QR National Coal

INVESTOR RELATIONS

GOLDEN TARGET AWARD

2010 C8 - 1 | Maintaining a Strong, Independent Profile For St George Bank Following its

Merger with Westpac | Sefiani Communications & St George Bank

COMMENDED

2010 C8 - 2 | Dioro Defence | Professional Public Relations

CONSUMER MARKETING

GOLDEN TARGET AWARD

2010 C9 - 1 | Intense Tomatoes Australian Launch | BBS PR

2010 C9 - 2 | Oroton Blogger Outreach | bellamyhayden: chatterbox

2010 C9 - 3 | Fresher Tastes Better | 303

HIGHLY COMMENDED

2010 C9 - 6 | Go Via...Going Your Way. Introducing Free-Flow Tolling to Queensland |

Queensland Motorways

COMMENDED

2010 C9 - 4 | Con’s Comeback for Australian Summer Stonefruit | Crossman

Communications

2010 C9 - 5 | Support NT Caught | Michels Warren Munday

BUSINESS-TO-BUSINESS MARKETING

GOLDEN TARGET AWARD

2010 C10 - 1 | Recipe For Foodservice Success | Professional Public Relations

COMMENDED

2010 C10 - 2 | Telstra Enterprise and Government Widening the Productivity Gap | Howorth

SPECIAL EVENT/OBSERVANCE

GOLDEN TARGET AWARD

2010 C11 - 1 | Back to Burrinjuck | Sauce Communications

HIGHLY COMMENDED

2010 C11 - 3 | The Talk of Two Towns | Professional Public Relations

COMMENDED

2010 C11 - 2 | Australian Scout Jamboree 2010 | Primary Communication

ENVIRONMENTAL

GOLDEN TARGET AWARD

2010 C12 - 1 | Developing a Long Term Plan for the Coorong, Lower Lakes and Murray

Mouth | Department for Environment and Natural Resources

HIGHLY COMMENDED

2010 C12 - 3 | Townsville Queensland Solar City | Ergon Energy

COMMENDED

2010 C12 - 2 | Sustainable House Day | Deventer Public Relations and Communications

ARTS

HIGHLY COMMENDED

2010 C13 - 1 | Ian Potter Cultural Trust – Music Commissions | Tsuki

HEALTH ORGANISATIONS

GOLDEN TARGET AWARD

2010 C14 - 1 | FebFast 2010 | Haystac Positive Outcomes

HIGHLY COMMENDED

2010 C14 - 3 | Trimming Teens with Gastric Banding Surgery | VIVA! Communications

2010 C14 - 4 | Kids and Alcohol Don’t Mix | The Reputation Group

COMMENDED

2010 C14 - 2 | The 11th Hour Campaign | Insight Communications

CORPORATE SOCIAL RESPONSIBILITY

GOLDEN TARGET AWARD

2010 C15 - 1 | DDA: Community Engagement Program | QR Passenger

HIGHLY COMMENDED

2010 C15 - 3 | CommunityConnect | Pfizer

COMMENDED

2010 C15 - 2 | Townsville City Council Together Townsville Program | Townsville City Council

LOW COST/PRO BONO

GOLDEN TARGET AWARD

2010 C16 - 1 | Cat Haven Christmas Campaign / Cat Haven

HIGHLY COMMENDED

2010 C16 - 4 | Safer Family Law | Marketing Elements

2010 C16 - 5 | South Passage | Professional Public Relations

COMMENDED

2010 C16 - 2 | A Gift Like ‘Nun’ Other | Insight Communications

2010 C16 - 3 | Shitbox Rally 2010 | ICON International Communications