list of subjects - devi ahilya vishwavidyalayaexe)iiisem_2014.pdf · list of subjects . ... ethics...

LIST OF SUBJECTS

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LIST OF SUBJECTS

MBA (EXECUTIVE)

SEM.III 2014

1. Operations Research

2. Business Ethics

3. Business Research Methods

4. Corporate Governance

5. Knowledge Management

6. Service Management

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Institute of Management Studies

Devi Ahilya Vishwavidyalaya, Indore

M.B.A. (Executive) /MBA (Executive) Retail Management

SEMESTER – III

OPERATIONS RESEARCH

Course Content:

1. Introduction: Development of operation research, definitions and scope of

operations research, applications.

2. Li near Programming: Concept of Linear Programming- Graphical Method,

Simp lex Method, Big M Method formulat ion and solution of Linear

Pro gramming problem.

3. Transporta tion Model: Introduction, Definition of transportation model,

formulation and solution of transportation models (N-W, row minima, column

minima, least cost and Vogel’s approximate method), Optimality considerations.

4. Assignment Model: Introduction, definiti on o f assignment model, compariso n

with t ransportation model, Formulat io n and solution of balanced and unbalanced

assignment p roblems

5. Theory of Games: Introduction, terminology, pure strategy, dominance

principle, mixed strategies 2 x 2 games , 2 x n games and m x 2 games ,

Graphical approach o f solution.

6. Sequencing Models: Introduction, Seq uencing problems, processing n jobs

thro ugh two machines, processing n jobs thro ugh 3 machines.

7. Replacement: Introduction to replacement, applications of replacement model

individual and group replacement of items.

Books Recommended:

1. Operations Research Theory and Application by J.K. Sharma, MacMillan

2. Operations Research b y N.D. Vohra ,Tata McGraw Hills,

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Course objective: The objective of course is to acquaint the students Ethics and Indian Ethos along with its relevance to managerial decision making.

Examinations The faculty member will award marks out of a maximum of 40 marks for the internal assignment . The semester examination will be worth 60

marks. The students will be required to attempt 5 questions out of 7 questions & case studies . Course Content

1. Nature and purpose of ethics, Ethical Norms.

2. Business ethics, theories of Business Ethics, Corporate Social Responsibility, Utilitarian Views on Business Ethics.

3. Methods and means of cheeking corruption, Whistle blowing.

4. Indian Ethos and Ethics: Concept, Culture and Management. Is Management Culture Bound?(A discussion)

5. Source of Indian Ethos and Ethics in Management :Vedas,Shasta Smirities, Puranas, Upnishads, Ramayan, Mahabharat, arthashastra,

Ramcharitmanas, Panchatantra, Hitopdesh, Guru Granth Sahib, Teaching of Budhha,and mahaveer, the Holy Bible, the Holy Quran, (Why should

holy Bible and Quran be also include amongst source of Indian ethos in management ?discussion) example and models from the above texts.

6. Value for Indian Managers: Values vs skills, values system value and purity of mind, Indian values and wisdom relevant to modern

management. Values are universal, why should we call them Indian values (Discussion).

7. Human Behavior and Ethics - Indian thoughts, Guna theory, Karma theory, and Sanskar theory,

8. Work ethics and Ethics in work: Life goals or Purusharthas, Professionalism and Karm Yoga.

9. Models of Ethical Motivation and Leadership in Indian thoughts, example from Scripture.

10. Indian Heritage and Corporate Social Responsibility: Five fold debts (Panch Rina) Vs Corporate Social Responsibility (Discussion)

11. .Management of the Self and Workplace Spirituality for creating Ethical Organizations.

Cases in Business Ethics and Management by Indian Values

Text Readings:

1. A.C Fernando, Business Ethics: An Indian Perspective, Pearson 2009

2. Weiss, Business Ethics concept & cases, 1st edition, 2009, Cengage Learning

3 Velasquez, Business Ethics,Concepts & Cases, 6th

edition, 2009, PHI

4 Murthy, Business Ethics, 2009, Himalaya Publishing House

5 Al Gini, Case Studies in Business Ethics, 6th edition 2009, Pearson Education.

Suggested Readings

1. Shashtri J.L., Ancient Indian Tradition and Mythology , 1st edi, Motilal Banarsidas, New

Delhi

2. F. Max Muller, Sacred Books of East, Motilal Banarsidas, New Delhi

3. S.K. Chakraborty, Ethics in Management-Vedantic Approach, New Delhi, Oxford India

Ltd.

4. Swami Jitatmananda, Indian Ethos for Management, Rajkot, Ramakrishna Ashrama,

1996.

5. Swami Someswarananada, Indian Wisdom for Management, Ahmedabad, AMA. 2000.

6. Swami Rangnathananda, Universal Message of the Bhagvad Gita, Vol. 1 , 2 and 3,

Caicuna Advaita Ashrama, 2001.



M.B.A. (Executive) /MBA (Executive) Retail Management

SEMESTER – III

Business Ethics

Institute of Management Stud ies


M.B.A. (Executive)/ MBA (Executive) Retail Management/ MBA(Executive)

SEMESTER – IIIrd

Business Research Methodology

Course Content

01. Introduction: Introduction to Research, Fo rmal Science and Emp irical Science, Scientific

Research in Management, Research Types, Resear ch Design Process, Errors in Resear ch.

02. Research Problem : Typ e of problem, thinkin g pr ocess, for mu lation of research pro blem,

decisions and o bjectives o f research, hypothesis, hypo thesis generation, co ncepts and

characteristic of good hypothesis, null and alternate hypothesis.

03. Research Design: Types of research, Experimental research, action Research,

Mathematical- modeling resear ch, survey resear ch.

04. Data collection: Primary and secondar y data, interview technique, questionnaire design,

language, measurement scales nominal, ordinal r atio and interval, samp ling, different

probability (random, systematic, cluster and stratified) and non Probability (snowball,

judgmental, convenience, quota) based sampling techniques.

05. Data Analysis: Data presentatio n use o f var io us charts like bar charts histograms etc

hypothesis testing: Introductio n to univariate analysis: Parametric tests (t test and z test)

Non parametric tests (chi-square test), bivariate analysis: correlatio n and simple linear

regression.

06. Overview of other techniques and Report writ ing : Intro duction to factor analysis, path

analysis, discriminant analysis, report writing consid erations, prewriting considerations,

style and compo sition of repo rts, for mat o f reports.

Text Readings:-

1. William G. Zikmund, Business Research Methods, 7 ed i. Cengage Lear ning, India th

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M.B.A. (Executive)

SEMESTER – IIIrd

KNOWLEDGE MANAGEMENT

Course Content:

1.The Basics o f knowledge Management : Concept o f Knowledge Management, KM Myths And Life

Cycle, Intelligence, Experience and commo n sense, Data Information and Knowledge, Types of

Knowledge and Expert Knowledge, KM system Life C ycle

2. Knowledge Creation and Knowledge Architecture: Knowledge Creation, Knowledge Architecture,

Nonaka’s Mo del of Knowledge Creation and Transformation, Knowledge Capture, Evaluating and

developing a relationship with the expert, Interview as a tool, Gu ide to a successful interview, Capture

Techniques- On-Site Observation, Brainstorming, Proto col Analysis, Delphi Method, Concept Mapping

3.Knowledge Codification and System Implementation: Knowledge Cod ification, Why Codify?

Codification Tools and Procedures, Knowledge Testing, User Acceptance Testing, Deployment Issues,

Knowledge Transfer, Transfer Methods, Role of internet in Knowledge Transfer, Knowledge Transfer in

E- world.

4. Knowledge management System Tools and Port als: Learning Co ncept and Data Visualization,

Neural Networks, Classification Trees, Data Mining, Data Mining and Business Intelligence, Data

Management, Role o f DM in CRM, Concept of portal, Knowledge Po rtals

5.Ethical Issues : Knowledge Owners, Legal Issu es, Ethics Factor, Improving the climate

6. Managing Knowledege Workers : Knowledge Worker, Business Roles in the Lear ning

Organization, Work Ad justment and the Knowled ge Worker, Techno logy and the Knowledge Worker, Role o f Ergonomics, Role of the CKO

Text Readings:

1. Elias M. Awad and Hassan M. Ghaziri, 2008, Knowledge Management, Pearson Education,

New Delhi

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M.B.A. (Executive)

SEMESTER – IIIrd

Service Management

Course Content

1. Introduction : Service overview, manufacturing v/s ser vices, nature of ser vices service

classification, characteristics of service operations, co mp etitive environment, str ategic service

vision, value chain.

Service strategy service benchmarks, use of information techno logy, measur ing service 2. :

productivity, data envelopment analysis, strategic planning.

Service Design : New service develo pment, service design overview, customer as co producer, 3.

process quality, service benchmar ks, use of techno logy self service, e-business service

co ncepts.

. Service quality : Intr oduction, definition, need/importance of service quality, measurements, 4

dimensio ns, Gap model, SERVQUAL, cr itiques, associated concepts, custo mer satisfactio n,

loyalty, retention, Quality by design, Taguchi metho d.

Facility location and design : Nature and o bjectives of service o rganizatio n, process analysis, 5.

product layo ut and work allo cations, center of gravity mo del, location co nsiderations, lo cating

a retail outlet.

Managing service operations : Resources co nstraints, project mo nitor ing, fo recasting demand 6.

for services, yield management, ro le of uncertainty in services, characteristics of inventory

related costs.

Globalization of services : Introductio n, do mestic growth, strategies, franchising, international 7.

strategies, Multi country o perations, importing, service off shor ing.

Text Readings:

1. Service Management , Fitzamann and Fitzamann, Tata Mc Graw Hills, New Delhi

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M.B.A. (Executive) SEMESTER – III

CORPORATE GOVERNANCE

Course Content:

1. Corporate Governance an overview.

2. The Theory and Practice of Corporate Governance

3. Land marks in the Emergence of Corporate Governance.

4. Corporate Governance and other Stack ho lders.

5. Corporate Social Responsibility.

6. Environmental Concerns and Corporations.

7. The Role o f the Media in Ensuring Corporate Governance.

8. Monopoly, Competition and Corporate Governance.

9. The Role o f the Public Policies in Governing Business.

10. The Role of The Government in Ensuring Corporate Governance.

11. Corporate Governance The Indian Scenario.

12. The Corporation in a Global Society.

Text Readings:-

Corporate governance Principles, Mechanisms & Practices by Swami(Dr)Parthasarathy,

Bizatantra, dreamtech press 2009

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M.B.A. (Executive) Retail Management SEMESTER – IIIrd

Supply Chain Management

Course Content

1. Introduction: Introduction to logistics management, need, impo rtance, specific co mponents,

traditio nal material flow system, recent trends-supp ly chains, supp ly chain management,

introductio n, overview, strateg ic fit & metrics.

2. Strategies: Supp ly chain p lanning, o rientatio n, supply chain strategies, supplier selectio n, global supplier s, Kertsu network , management o f invento ry and informatio n managing

supply chain operations, uncertainties.

3. Sourcing Decision in Supply Chain: Supplier its role as a strategic partner, supplier

selection and evaluation, supplier invo lvement, just in time, vendor management inventory

(VMI) , ro le of IT.

4. Inventory Management: Introduction, aggregate inventory management, cycle inventory,

safety inventory and flo w of materials, AB C and VED systems of inventory management,

overview of associated costs, Recent trends in invento ry management – Bar coding, smart cards, RFID’s.

5. Physical Dist ribution: Introduction, physical distr ibutio n system, interfaces, ware house and

its management, transpo rtation, significance o f transportation in inventor y management,

transpo rtation issues str ategic operational and tactical, transportation p lanning.

6. Information Management: Role o f information for co mpetitive advantage, strategic

directions, in fo rmation distortion BULL WHIP effect, customer service integration,

procur ement and tracking system, introduction to perfo rmance measur es in supp ly chain

1. Logistic & Supply C hain Management by G Raghuram & N.Rangaraj, MacMilla.




INTEGRATED MARKETING COMMUNICATION

Course Content

1.

Understanding Integrated Marketing Communication

; Understanding Marketing,

Understanding Marketing Communicatio n, Integrated Marketing Co mmunication, Marketing

Strategy, Marketing Mix Strategies, Integrating IMC in the Marketing Mix, Co mmunicatio n,

Commu nication Response Hierarchy, Consumer Invo lvement

2.

Advert ising

: Fundamentals of an adver tising campaign, Spelling out the Strategy, Choice o f

Strategic Appr oaches, Concept o f Big Idea, Creativity for Big Idea, Creative Executio n of Big

Idea, Creativity in Ad. Execution, Preparing a creative brief, Creative executio n elements,

celebrity suppo rt in execution

3.

Ot her Promotion Tools:

Sales Promo tion: Introduction to Sales Promo tion, Types o f sales

promotions, Sales Pr omotio n o bjectives and budget allo cation, Direct Mar keting Introduction,

Elements, Media, Internet and Direct Marketing Publicity: Objectives and Too ls

4.

Media Planning and Strategy

: Print media, Broadcast Med ia, Out of Home Media,

Develop ing the media plan

5.

Promotion Objectives and Budget Determination

: Setting Commu nication objectives, The

DAGMAR Approach, Budgeting for Marketing Communicatio n, Arriving at Marketing

Commu nication Budget, Allocating the Marketing Communication Budget

6.

Measuring IMC Performance:

Measuring C ommunication Effectiveness, Research to

measur e Communication Effectiveness, Ad vertising Testing Process, Post- Testing To ols and

techniques

TEXT READINGS:

1. Ad vertising and Promotions-an IMC perspective-Kruti Shah and Alan D’Souza, 2008,

Tata Mcgraw Hill, New Delhi

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RETAIL PRODUCT MANAGEMENT

Course Content:

Understand ing Retail Product Management. 1.

The Role of Retail Prod uct Managers. 2.

Catego ry Management 3.

Product Range Planning and Selection 4.

Managing the Supp ly Base 5.

Product Quality Decisions and Stock Management 6.

Allocating Retail Space to Products 7.

Retail Design 8.

Visual Merchandising. 9.

Co mmunicating the Prod uct Officer. 10.

Evaluating Retail Product Management Performance . 11.

Text Reading:

Retail Prod uct Management by Rosemary Varley:

Rautledge, Taylor a nd Fra ncis

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