list power intensive workbook
TRANSCRIPT
LIST POWER INTENSIVE
Workbook
HeartCoreBusiness // www.heartcorebusiness.com 2
Table of Contents
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Entrepreneur Score Card
Amateurs vs Pros
Daily Productivity Worksheet
Powerful Words
List Power Live - Checklist for Success
Picking a Topic for Your Online Show
Creating a Title and Tagline for Your Online Show
Writing for Generator Emails
Creating Your Opt In Video ScriptPage 19:
Entrepreneurial Scorecard
MINDSETS
DRIVEN TO WORK“AMBITION”
APPRECIATION
HAPPY
LOYAL
RISK TAKER
COACHABLE
TALENT
TEAM PLAYER
SCORENOW
SCORENEXT1 2 3 4 5 6 7 8 9 10 11 12
You have dreams & goals but nothing seems to line up for
you. At the end of the day you just feel a bit depressed and
tired.
You’ve been working hard but at the same time you’re feeling frustrated because nothing has come together. You don’t see
any forward progress.
Some things have come together but I’m still striving
for my big win in my business. I know it will happen because I
am a hard worker.
Just give me a plan & I will follow it. All I need is a goal & a
plan. With practice, I can doanything.
It’s nice that people try & help but I don’t like to feel obligated
to reciprocate. I’d rather do things myself.
I don’t have time for most people or new ideas. I’m
completely buried &overwhelmed with everything
on my plate.
I can’t do everything myself so I have good people in my life
that make things good.
So many people add to my life. I’m truly blessed & love my life! I undertsand that teamwork in
life makes it great.
Not much in my life ever works. I’d love to be happy but
it’s been a hard road.
I’m usually happy, however, I’ve been frustrated lately. It seems to me that everything is falling
apart.
I am content. My life is good & there’s not much more that
I need.
When I find something great or attend a seminar that fires
me up, I can’t help but share it with others.
Loyalty is overrated. Success is about staying as long as you need something. People aren’t
really loyal; they are takers.
I would be loyal to someone orsomething if it was the right fit. I tend to pick situations
that don’t work & have to start again.
I’ve had the same friends and business for a while
now & things are good. I’m comfortable.
When I find something I value I will stay until the end. I’m loyal
and it works for me to staycommitted.
You are more of a saver. When you have to invest you try to nickel & dime the deal so you
risk less.
If it makes sense to take a risk I will but it takes me a long time to make that decision.
I will take risks if it makes sense that I’ll have some great success in my life from taking
the risk.
I am 100% a risk taker. If there’s something I want to tend to I
find a way to get it.
You tend to be defensive around your ideas and think
that most people don’tunderstand them.
Sometimes I am willing to take advice. Most of the time though I walk to my own beat.
The only way I’ve made it in life is because of great books,
mentors & education.
When I’m given a plan I follow it all the way until the end. If
it doesn’t work I recommit and crush it next time.
Making a difference is a lofty goal that talented poeple do. My life’s been hard & I just need to make ends meet.
I have talent but still struggle to figure out what my life’s
purpose is. Frustrating.
I look like I’ve made it for the most part & I’m happy with
what I do. It would be nice to grow but not necessary.
I know that I was born to make an impact in the world and I’m actively working on mastery.
I like to just be alone & work. I can handle a few vendors to help but I don’t really enjoy
being around people.
I know team is important to grow, however, everyone I hire
tends to be horrible.
It takes team to win in life and I have my team set. There’s not
much more I need to grow.
Community is critical for me to thrive and I love helping others
succeed!
NAME: _______________________ DATE: _________________
The Difference
• Feelings
• Blames
• Hopes
• Indecisive
• Focused on survival
• Listens to everyone
• Copies other peoples
• Wait for inspiration
• Dwell/sit in it
• Commitment
• Takes responsibility
• Plans
• Decisive
• Focused on effort
• Listens
• Credit people and acknowledge
• Passionate when good
• Problem solve
AMATEURS PROS
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180+ Power WordsFrom Copywriter Karl Stepp
For Writing Emotional Headlines
focus
wanted
absolutely lowest
interesting
challenge
lifetime
highest
expert
advice
the truth about
compare
colorful
aordable
ultimate
willpower
a!ractive
easily
approved
competitive
free
sale
new
professional
guaranteed
special
tested
improved
immediately
limited
simplistic
powerful
big
popular
exclusive
valuable
how to
endorsed
unlimited
remarkable
obsession
surging
revisited
unique
bargain
hurry
daring
pioneering
destiny
unsurpassed
genuine
informative
mainstream
complete
last chance
exploit
quality
gigantic
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full
mammoth
innovative
it’s here
love
lavishly
reliable
terrific
odd
bo!om line
zinger
simplified
perspective
launching
skill
reduced
be!er
shrewd
enormous
spotlight
useful
survival
largest
colossal
confidential
sizable
wonderful
delivered
secrets
scarce
alert
famous
strong
unusual
outstanding
energy
instructive
liberal
rare
edge
superior
unparalleled
fascinating
compromise
discount
fundamentals
under priced
suddenly
now
unlock
fortune
authentic
announcing
huge gi"
introducing
practical
just arrived
sure fire
soar
beautiful
crammed
growth
promising
astonishing
imagination
greatest
high tech
latest
important
urgent
amazing
exciting
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quickly
revolutionary
miracle
magic
proven
reward
weird
surprise
delighted
tremendous
helpful
special offer
technology
selected
sturdy
portfolio
revealing
sensational
excellent
breakthrough
emerging
profitable
sampler
noted
luxury
unconditional
timely
bonanza
security
refundable
wealth
successful
opportunities
last minute
monumental
startling
quick
easy
direct
simple
strange
value
insider
download
@CoSchedule - CoSchedule.com
List Power Live
Create the Title and Tagine for Your Summit
Secure the Domain Name for Your Summit
Create Your Summit Landing Page Banner
9
Write Your Generator Email for Guest Speakers and
Experts
Create Your Generator Post for Social Media
Create Your Opt In Page
Record Your Opt In Video
10
Sample Swipe File // Checklist for Success
□ Create Promotional Materials for Guest Experts• Each guest speaker will agree to mail their list on your
behalf• You create the email for them and allow them to edit
or revise as needed• Each speaker's Promo Email will contain your tracking
link to track delivery
□ Rock Out Your Summit• Whether live or recorded, ensure your space is free
from clutter• Get used to the technology prior to your first interview• Keep viewers engaged by being engaging
□ Create Your Summit Survey• At the completion of your summit, send out a survey
asking your audience for feedback• Based on what they watched, what could they use the
most support with?• Use the results of the survey to build out your first
webinar
HeartCoreBusiness // www.heartcorebusiness.com 11
Sample Swipe File // Checklist for Success
□ Host Your Webinar Enroll Your Audience• Using the feedback from your survey, create a webinar
to speak into what they need most• Over deliver and lead from a place of generosity• Offer copious amounts of support for those reaching
out
□ Enroll Your Audience• Enroll your audience directly from your webinar and
through enrollmentconversations• Walk them across the finish line based on their vision
for greater• Focus on how your solutions will create transformation
in their lives
HeartCoreBusiness // www.heartcorebusiness.com 12
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Writing for Generator Emails
A “generator email” invites experts to participate in your online show. This email says what drew you to them, lets them know about your event, states that you’d like to interview them, and fi-nally asks if they’re interested.
Basically you want to communicate 3 big things: 1. I love the work you’re doing2. I’d love to highlight you on this project3. Let me know whether you’re interested
Here’s and example:
[Use a straightforward subject line]
Hi [name]!
[Open with a couple sentences about them and what you love that they’re doing]
I am writing to you for two reasons: First, I’m a fan of your work! I admire how you are such a big supporter and advocate for children and adults with ADHD. I really think people need to hear your mes-sage, and I’d like to help with that any way I can. You make a real difference in this world![Invite them to participate, and thell them what the event is, clearly and succinctly]
HeartCoreBusiness // www.heartcorebusiness.com 18
Secondly, I know how busy you must be, and I’m hoping you can make a little time for me. I’m hosting an online show called The ADHD Toolbox that Airs Live on May 18th, 2021.
[Say one thing that reveals why your audience would be a good fit for this expert] On the show, I will conduct video interviews with 10 global experts like you who are authorities on ADHD. These experts will share their knowledge, tools, and strategies with our viewers to help them find solutions for themselves and their children. Considering your work in this field, I thought you would be a great fit, and I’d like to for-mally invite you to be a featured interview for this exclusive event.
We expect to have a reach of over 100,000 people who want to know more about ADHD, and each speaker will offer a free gift which gives you the opportunity to engage with the audience and expand your audience base.
[clearly and directly ask them whether they’re interested in partici-pating]If this event sounds like a fit for you and you’d like to know more, please reply to this email and let me know when we can schedule a quick 5 to 10 minute call to discuss and schedule your participation in this event.
I look forward to connecting. Have a great day,
Bob DietrichThe ADHD Toolbox
PS: Later this year, this training will be distributed to hundreds school districts and thousands of teachers nationwide as training for ADHD. So you will continue to have the opportunity to build your audience well after the summit has launched.
HeartCoreBusiness // www.heartcorebusiness.com 19
Creating Your Opt-in Video Script
Your opt-in video script should be no more than two minutes, and it should get the viewer excited about what’s in it for them if they watch or listen to your online show.
Here’s a sample with the various parts identified.
Note: Remember, to use this for inspiration not to copy word-for-word...it hurts everyone if all our opt-in videos start to sound ex-actly the same!
[Intro and hook: Identify the big, exciting thing you’re going to solve for people who tune in]
Hi, my name is Bob Deitrich, and I want to welcome you to The ADHD Toolbox Live. In this live event, I’m gonna show you, with my panel of experts, how to manage your child’s ADHD so they can be calm, focused, and self-regulated. On May 18th, at 9 am Pacif-ic time, or 12 noon Eastern, I will conduct 10 interviews of top ex-perts, and they’re going to make managing ADHD easier for you. Meaning, they will reveal to you the tools and the strategies they used to help thousands of parents and children manage the chal-lenges that come with ADHD.
[Credibility Story: briefly tell why you care and are personally quali-fied to help with this topic]Quick story about me, I grew up in a household with a father who had unmanaged ADHD, and a result he was impulsive, he was a drug user, and an alcoholic, and my life, my home life, was some-times hell. So I had to deal with ADHD just like you, and I got a real look at what unmanaged ADHD can look like, and I don’t want that
HeartCoreBusiness // www.heartcorebusiness.com 20
for you. [Statement of how you now want to solve this problem for the viewer]I really believe there’s a different way of living with ADHD, and I want to show you how to do that in the ADHD Toolbox Live.
Think of the ADHD Toolbox Live as a full blown training. I don’t think there’s anything like it on the marketplace today.
[Call to Action: state how to sign up and what happens when they do]So, in the box, next to this video, there’s a place to input your name and email address and there’s a button that says, “Get Access!” When you click, “Get Access!” I’ll send you an email right away that gives you access to this live event.
[One more inspiring statement about the promise of your show]Imagine this, you finished the event and you actually have a strat-egy with all the tools and resources you need to help your child manage ADHD, just because you took the time to join us at The ADHD Toolbox Live. That’s what’s possible for you.
[Repeat Call to Action]So, type in your name and email on this page, hit “Get Access!” and join us on The ADHD Toolbox Live, and
[Brief Sign off]I’ll see you inside.
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