lista bibliografica

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Listă bibliografică Cărți Bartosik-Purgat, M. (1997). Role of brand and country of manufacture in the consumer decisions among young people from Poland and Czech Republic - results of empirical study. Poznan University of Economics, Poland. Boier, R. (1994). Comportamentul consumatorului . Iași, Editura Graphix, Iaşi. Chéron, E., Propeck, J. (1997). The effects of the country of origin on the evaluation of products: a state of art review and research propositions . IAE de Paris, Université Paris. Engel, J.F. (1990). Engel Consumer Behavior 6e IE. Thomson Learning . Kotler, P., Asplund, C., Rein, I., Haider, D. (1999). Marketing Places in Europe. Prentice Hall. Morariu, D., Pizmaș, D. (2001). Comportamentul consumatorului . Deva, Editura Bibliofor. Nicolescu, L. & colaboratorii. (2009). Imaginea României sub lupă! Branding și rebranding de țară. București, Editura ASE. Papadopoulos, N., Heslop, L. A. (1993). Product and Country Images: Impact and Role in International Marketing. New York: Haworth Press. Stanciu, S. (1999). Bazele generale ale marketingului . București, Editura Universităţii din Bucureşti. Udrescu, M., Năstase, D. (2009). Studiul comportamentului consumatorului. București, Editura Artifex. Usunier, J.C., Lee, J.A. (2009). Marketing Across Cultures, Prentice Hall. Capitole sau articole în cărți editate Materiale traduse

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List bibliograficCriBartosik-Purgat, M. (1997). Role of brand and country of manufacture in the consumer decisions among young people from Poland and Czech Republic - results of empirical study. Poznan University of Economics, Poland.Boier, R. (1994). Comportamentul consumatorului. Iai, Editura Graphix, Iai.

Chron, E., Propeck, J. (1997). The effects of the country of origin on the evaluation of products: a state of art review and research propositions. IAE de Paris, Universit Paris.

Engel, J.F. (1990). Engel Consumer Behavior 6e IE. Thomson Learning.Kotler, P., Asplund, C., Rein, I., Haider, D. (1999).Marketing Places in Europe. Prentice Hall.

Morariu, D., Pizma, D. (2001). Comportamentul consumatorului. Deva, Editura Bibliofor.Nicolescu, L. & colaboratorii. (2009). Imaginea Romniei sub lup! Branding i rebranding de ar. Bucureti, Editura ASE.

Papadopoulos, N., Heslop, L. A. (1993). Product and Country Images: Impact and Role in International Marketing. New York: Haworth Press.

Stanciu, S. (1999). Bazele generale ale marketingului. Bucureti, Editura Universitii din Bucureti.Udrescu, M., Nstase, D. (2009). Studiul comportamentului consumatorului. Bucureti, Editura Artifex.Usunier, J.C., Lee, J.A. (2009). Marketing Across Cultures, Prentice Hall.Capitole sau articole n cri editate

Materiale traduse

ArticoleAgbonifoh, B. A., Elimimian, J. U. (1999). Attitudes of developing countries towards country-of-origin products in an era of multiple brands. Journal of International Consumer Marketing, vol. 11, issue 4, pag. 97-117.

Ahmed, S. A., d'Astous, A., Mathieu, A. (1995). Influences relatives des lieux de conception et d'assemblage sur la perception des produits de consommation. Canadian Journal of Administrative Sciences, vol. 12, no. 3, pag. 210 230.

Ahmed, S. A., dAstous, A. (1999). Product-country images in Canada and in the Peoples Republic of China. Journal of International Consumer Marketing, vol. 11, Issue 1, pag. 5-17.

Akaah, I. P., Yaprak, A. (1993). Assessing the influence of country of origin on product evaluations: an application of conjoint methodology. Journal of International Consumer Marketing, vol. 5, issue 2, pag. 39-53.

Baker, M. J. (1999). The Marketing Book, Butterworth-Heinmann: Oxford, pag. 155-170.

Barbu, C. M. (2011).Semnificaiile conceptului Made in Romania pentru consumatorii romni. Economie teoretic i aplicat, Volumul XVIII, Numrul 7 (560), pag. 32-43.

Cordell, V. V. (1992). Effects of Consumer Preferences for Foreign Sourced Products. Journal of International Business Studies, Palgrave Macmillan Journals, vol. 23, issue 2, pag. 251-269.

Cronin, J. J., Taylor, S.A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56 (3), pag. 55-68.

DAstous, A., Ahmed, S. (1999). The importance of country images in the formation of consumer product perceptions. International Marketing Review, vol. 16, nr. 2, pag. 108-125.

Dinnie, K. (2004). Place branding: Overview of an emerging literature. Place Branding, vol. 1, no. 1., pag. 106-110.

Gertner, D., Kotler, P. (2004). How can a place correct a negative image? Place Branding, vol. 1, no. 1, pag. 50-57.

Han, C. M. (1989). Country Image: Halo Or Summary Construct? Journal Of Marketing Research, vol. 26, issue 2, pag. 222-228.

Han, C. M. (1990). Testing the Role of Country Image in Consumer Choice Behaviour. European Journal of Marketing, vol. 24, issue 6, pag. 17-24.

Johansson, J.K., Thorelli, H.B. (1985). International Product Positioning. Journal Of International Business Studies, vol. 16, Fall, pag. 57-74.

Johansson, J., Ronkainen, I., Czinkota, M. (1994). Negative Country-of-Origin Effects: The case of the New Russia. Journal of International Business Studies, Vol. 25, No. 1, 1994, pag. 157-167.

Kotler, P., Gertner, D. (2002). Country as a brand, product and beyond: A place marketing and brand management perspective. Journal of Brand Management, vol. 9. no. 4-5, pag. 249-261.

Lampert S., Jaffe E. (1998). A dynamic approach to country-of-origin effect. European Journal of Marketing, Vol. 32 No.1/2, pag. 61-78.

Leonidou, L., Hadjimarcou, J., Kaleka, A., Stamenova, G. (1999). Bulgarian consumers perceptions of products made in Asia Pacific. International Marketing Review, Vol. 16, No. 2, pag. 126-142.

Liefeld., J.P., Marjorie, W., Louise H. H. (1999). Cross Cultural Comparison of Consumer Information Processing Styles. Journal of Euromarketing, vol. 8, no. 1/2, pag. 29 43.

Maronick, T., An empirical investigation of consumer perceptions of Made in USA claims, International Marketing Review, Vol. 12, No. 3, 1995, pp. 15-30

Martin, I. M., Eroglu, S. (1993). Measuring a multi-dimensional construct: Country image. Journal Of Business Research, vol. 28, issue 3, pag. 191-200.

Nagashima, A. (1977). A Comparative "Made In" Product Image Survey Among Japanese Businessmen. Jounal of Marketing, vol. 41, issue 3, pag. 95-100.

Niculescu, M. (2002). Influena rii de origine n crearea imaginii de marc. Management intercultural, Volumul IV, Numrul 6/2002, pag. 17-22.

Patterson, P., Tai, S. K. (1991). Consumer Perceptions of Country of Origin in the Australian Apparel Industry. Marketing Bulletin, (2), pag. 31-40.

Samiee, S. (1994). Customer Evaluation of Products in a Global Market. Journal of International Business Studies, vol. 25, vo. 3, pag. 579-604.

Verlegh, P.W.J., Steenkamp, J.B.E.M. (1999). A review and meta-analysis of country-of-origin research. Journal of Economic Psychology 20 (1999), pag. 521-546.

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