You’ve spent years building your business andhave invested time, sweat, and blood to see itgrow.

Being the best-in-class service provider withloyal customers in your kitty, are you ready totake the next big step towards success?

While talking about growth and marketingstrategies, it is imperative to talk about digitalmarketing and your digital presence.

Yeah! The digital universe is growing and sowhat floats online does affect your businessonline.

Nielsen’s most recent Global Trust inAdvertising study reveals that 70% of globalconsumers indicated that they trust onlinereviews from strangers before taking apurchase decision.

Are the things people saying about you online Good, Bad or Ugly?

You can actually influence what people talk about you online with effective ORM!

People are talking positive about it.

People are talking negative about it.

People are not talking about it at all.

ORM – Online Reputation Management is astrategy that involves monitoring, identifyingand influencing your digital credibility andreputation. An effective ORM strategy canalso win you new opportunities and insightson increasing brand awareness.

Scroll down to know why it its importantto have a good reputation online in thisera of digital business lifestyle…

Increased Sales

People research about brand, service, and products online before taking a purchasedecision. It is therefore, imperative to gain regular insights about what your targetaudience is looking for online.

Build Trust & Credibility

Trust of your consumer is the key to success. Consumer discusses both good and bad about the product. You should worry about the negative content spreading like a wildfire. The cost to recover from negative publicity is higher than getting the process in place that will prevent it.

Portray your best side

Not only your consumers but also your current and potential investors, banks and corporations research about you before investing in your business. Investors also like customers in a way, they don’t know you and will definitely take a decision on the basis of information available to them.

Online Insights.

In this technological era, when we have an access to the social web in our pockets, news travels faster, especially when it is negative. A brand that took years to build can collapse in seconds. Hence, it is important to monitor and publish content that is healthy for your brand.

Recruitment

Professional employees are the foundation of a winning workforce. The top management is always head hunted, and they research about the company and the facts that may affect the brand before associating themselves with it.

So how can you manage your Online Reputation?

CreateGoals

Listen Respond(ORM)

DriveIntelligence

Generate Responsive Content

IntegrateTrack/Retarget/Remarket

Positive Online

Reputation

Listening means gauging what is being talked about your brand and then managing the sentiments to build equity accordingly.Here’s how you can drive conversations by listening and creating the content with right context.

ORM is incomplete without Listening!

Listening is also an important source of content!

Media &

Content

Campaigns focused on 1. Brand 2. Listening Insights3. Enterprise / SME

Create and participate in Micro

audience communities Relevant Content

with context Packaged and

targeted

What’s your digital goodwill?

A damaged digital reputation is the end product when organizations, businesses, and individuals do not manage the informationavailable about them online, especially when they don’t share any general information about themselves on any digital platform.In the absence of such resources, online records from public forums, old articles, Facebook posts, and plenty of other sources mayeasily rise and occupy the top position on SERPs.

Online reputation management is not just a buzz word, it’s a reality of modern day marketing trends – an integral part of awinning strategy.

We are Pulp Strategy Communications, a multi award-winning full service agency and we can help you listen and improve yourreputation online resulting in increased business impact.

Click below to get started with a comprehensive ORM resolution plan, customized for your needs.

Evaluate My Online Reputation