listing pres 2 08
DESCRIPTION
TRANSCRIPT
CENTURY 21 Grant Realty of Florida, Inc.Brent Laugesen Clearwater Beach Specialist
2
Century 21 Value PropositionCentury 21 Value Proposition
We are a strong, vibrant and global real estate family.We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.We embrace your goals and are committed to achieving them. Our network is your edge: 56 countries, 8,000 offices and 143,000 agents strong.
We are a strong, vibrant and global real estate family.We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.We embrace your goals and are committed to achieving them. Our network is your edge: 56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21: The Gold Standard.CENTURY 21: The Gold Standard.
Brent LaugesenClearwater Beach Specialist
4
Our HistoryOur History
8,000 Offices Worldwide143,000 Sales Associates
56 Countries
8,000 Offices Worldwide143,000 Sales Associates
56 Countries
1971
2007
1974
1983
1989
1998
2002
2006
First CENTURY 21 Office Opens in California
First CENTURY 21 Office Opens in California
First CENTURY 21 International Office Opens in Canada
First CENTURY 21 International Office Opens in Canada
CENTURY 21 Expands to Japan
CENTURY 21 Expands to Japan
CENTURY 21 Expands to Mexico
CENTURY 21 Expands to Mexico
CENTURY 21 Expands to China
CENTURY 21 Expands to China
CENTURY 21 Expands to Asia Pacific
CENTURY 21 Expands to Asia Pacific
CENTURY 21 Expands to Russia
CENTURY 21 Expands to Russia
10 Countries
20 Countries
40 Countries
2 Countries
5 Countries
5
What do consumers think?What do consumers think?
2%
5%
12%
27%
49%
45%
0% 10% 20% 30% 40% 50% 60%
GMAC
ERA
Prudential
Coldwell Banker
ReMax
CENTURY 21
1%
1%
4%
11%
27%
21%
0% 5% 10% 15% 20% 25% 30%
GMAC
ERA
Prudential
Coldwell Banker
ReMax
CENTURY 21
CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed.
First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST!
2006 Millward Brown Study Let me show you why…
6
Best Trained Agents. Period.Best Trained Agents. Period.
Unsurpassed training for today’s real estate market.
• Multi-million dollar national advertising campaigns
– Print, television and radio
– Targeted advertising for Specialty Markets
– Networking and Social websites
CENTURY 21® National Advertising
CENTURY 21® National Advertising
8
CENTURY 21® National Advertising• National advertising invests heavily in national TV commercials during the
most watched news, entertainment and sports programs
Advertising in the Hispanic MarketAdvertising in the Hispanic Market
Hispanic Market: Fastest growing ethnic market $35.5M US Hispanics $452 Billion in purchasing power
Targeted Marketing: Español/Spanish section of
century21.com Advertise in Spanish on Yahoo!
Español and Starmedia.com
Hispanic Market: Fastest growing ethnic market $35.5M US Hispanics $452 Billion in purchasing power
Targeted Marketing: Español/Spanish section of
century21.com Advertise in Spanish on Yahoo!
Español and Starmedia.com
CENTURY 21® Specialty Markets CENTURY 21® Specialty Markets
11
Additional Real Estate ServicesAdditional Real Estate Services
Being a part of the Century 21 system offers a full suite of real estate products and services to our clients and customers. We will help reduce the anxiety and apprehension of your home selling process and simplify your move, offering services to you that will provide convenience and savings as well as offer peace of mind.
12
Property Marketing SolutionsProperty Marketing Solutions
2008 Internet Buyer Profile
2008 Internet Buyer Profile
92% of Internet buyers found their agent on a web site. 86% of internet buyers started using the Internet as part of the
process BEFORE they started looking for a specific home. Internet buyers spent an average of 4.8 weeks doing research
before contacting an agent; traditional buyers only 1.7 weeks. Internet buyers bought a home on average after spending 2.2
weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks.
The approximate distance between previous residence and new residence for internet buyers was 242 miles; traditional buyers 25 miles.
69% of buyers said response time was extremely important. 83% of those buyers chose email as their favored communication
method with an agent. 42% of homebuyers first found out about the home they purchased
through a real estate agent. 88% of homebuyers used a real estate professional in their home
purchase.
92% of Internet buyers found their agent on a web site. 86% of internet buyers started using the Internet as part of the
process BEFORE they started looking for a specific home. Internet buyers spent an average of 4.8 weeks doing research
before contacting an agent; traditional buyers only 1.7 weeks. Internet buyers bought a home on average after spending 2.2
weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks.
The approximate distance between previous residence and new residence for internet buyers was 242 miles; traditional buyers 25 miles.
69% of buyers said response time was extremely important. 83% of those buyers chose email as their favored communication
method with an agent. 42% of homebuyers first found out about the home they purchased
through a real estate agent. 88% of homebuyers used a real estate professional in their home
purchase.
14
Home BuyersHome Buyers
Nearly 3 out of 4 home buyers use the Internet as a tool when searching for a home* 83% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are 151 million users of the Internet in the USA
24% of home buyers first learned about the home they purchased using the Internet
86% of first time home buyers used the internet as an information source in the home buying process
Nearly 3 out of 4 home buyers use the Internet as a tool when searching for a home* 83% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are 151 million users of the Internet in the USA
24% of home buyers first learned about the home they purchased using the Internet
86% of first time home buyers used the internet as an information source in the home buying process
* 2006 NAR Profile of Home Buyers and Sellers
15
What is the implication?What is the implication?
0
5
10
15
20
25
30
35
40
45
50
2001 2003 2004 2005 20060
5
10
15
20
25
30
35
40
45
50
2001 2003 2004 2005 2006
Real Estate Agent
Internet
Yard Sign
Where Buyer First Learned About the Home They Purchased
The Internet should be leveraged to attract more buyers
16
#1 Branded Real Estate Website Century21.com
#1 Branded Real Estate Website Century21.com
Century21.com is a consumer’s home buying and selling information gateway
The easy to navigate menu bar allows consumers to identify exactly what they’re looking for
The site serves as a real estate resource library for consumers
Property Search Consumers use
satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
Aerial views allow users to explore the property yard, street and neighborhood
Century21.com is a consumer’s home buying and selling information gateway
The easy to navigate menu bar allows consumers to identify exactly what they’re looking for
The site serves as a real estate resource library for consumers
Property Search Consumers use
satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
Aerial views allow users to explore the property yard, street and neighborhood
The Century21.com web site averages more than 2 million visits per month
17
Your Listing on Century21.comYour Listing on Century21.com
• Up to 20 listing Photos can be included
• Detailed property descriptions (English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
18
• Slide Shows & Virtual Tours Visually highlight the best features of
your home; automatically created when you have 6 or more pictures
Century21.com Marketing Tools that help us Sell Your PropertyCentury21.com Marketing Tools that help us Sell Your Property
•Room PlannerInteractive tool lets you design virtual room layouts
•Neighborhood ProfilesImportant information about this and other neighborhoods
• MortgageMortgage calculator and financing information
Slide Show
19
A custom Slide Show to Showcase Your PropertyA custom Slide Show to Showcase Your Property
• This is what the consumer sees on Century21.com
• Slide Shows are automatically created when you have 6 or more photos of the property
• 98% of prospective Buyers feel property photos are useful in their home search*
* 2006 NAR Profile of Home Buyers and Sellers
Award-winning Spanish-language site markets to Hispanic Community
Century21espanol.comCentury21espanol.com
International Reach
Local presence world-wide presence 30+ years in Pinellas Top Century 21 Florida Broker Highly respected Excellent reputation 40+ agents with an average of 10 years experience National Assoc. of Realtors Certified Residential Brokers Over 1 billion in sales!
s
International Presence with local expertiseInternational Presence with local expertise
22
Giving Back To The CommunityGiving Back To The Community
To Date CENTURY 21 Has Raised Over $91,000,000
For Easter Seals
To Date CENTURY 21 Has Raised Over $91,000,000
For Easter Seals
1979
2008
1984
1989
1994
1999
2004
Easter Seals SelectedAs Primary Charity
Easter Seals SelectedAs Primary Charity
$6,000,000 Raised In TheFirst 5 Years
$6,000,000 Raised In TheFirst 5 Years
$20,000,000 Raised In TheFirst 10 Years
$20,000,000 Raised In TheFirst 10 Years
$47,000,000 Raised In TheFirst 15 Years
$47,000,000 Raised In TheFirst 15 Years
$62,000,000 Raised In TheFirst 20 Years
$62,000,000 Raised In TheFirst 20 Years
$76,000,000 Raised In The First 25 Years
$76,000,000 Raised In The First 25 Years
23
Targeted Local MarketingTargeted Local Marketing
Open Houses – Actively promote open house showings for Brokers and Buyers
Direct Mail – Just Listed cards, Open House cards and other Farming mailings
E-Greetings – Online greeting cards directed to potential buyers
Local Advertising – Television, newspaper and local magazine
MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
Internet – Century21.com allows internet users to get information and photos of your home
Open Houses – Actively promote open house showings for Brokers and Buyers
Direct Mail – Just Listed cards, Open House cards and other Farming mailings
E-Greetings – Online greeting cards directed to potential buyers
Local Advertising – Television, newspaper and local magazine
MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
Internet – Century21.com allows internet users to get information and photos of your home
24
Real Estate Search EnginesReal Estate Search Engines
Why are multiple photos important?Why are multiple photos important?
Attract buyer interest – Photos are the most important feature when buyers search for homes online¹.
Stand out and get more exposure – Listings with multiple photos are more visible to real estate consumers searching online.
Generate more click-throughs – Realtor.com “Showcased homes” are clicked 3 times more often². Let’s take a look…
Attract buyer interest – Photos are the most important feature when buyers search for homes online¹.
Stand out and get more exposure – Listings with multiple photos are more visible to real estate consumers searching online.
Generate more click-throughs – Realtor.com “Showcased homes” are clicked 3 times more often². Let’s take a look…
Realtor.com Showcased ListingRealtor.com Showcased Listing
27
Virtual ToursVirtual Tours
Did you know that virtual tours generate 40% more traffic than those with only still photos?
28
The CENTURY 21 Lead Router ProductThe CENTURY 21 Lead Router Product
1. ConsumerInquiresOnline
LeadRouter Process
2. LeadRouter Finds Agent
by Cell Phone
4. SoftwareRequires
AgentAccountability
5. Managersand Brokerage
Monitor AllLeads
3. AgentContacts
Lead fromAnywhere
“69% of buyers said response time was extremely important.”
Every offer will come with a pre-approved buyer
Brings mortgages to close on time
Best Response - Will contact you with a decision in 3 hours, or pay you $250
Best Service – Will meet your closing date, or reduce your interest rate by 1/8 of one percent
Financing provided by Cendant Mortgage, 3000 Leadenhall Road, Mt. Laurel, NJ 08054. Please note: Not authorized to lend in the following states: Massachusetts and Virginia. Arizona Residential Mortgage Licensee #BK BR 0102845; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act, Georgia Residential Mortgage Licensee; Illinois Residential Mortgage Licensee; Minnesota - This is not an offer to enter an interest rate lock-in agreement.; New Hampshire First Mortgage Banker #5625-MB & Second Mortgage Home Lender #5626-MHL; Licensed by the N.J. Department of Banking and Insurance; Licensed Mortgage Banker - NYS Banking Department; Licensed First Mortgage Banker and Secondary Mortgage Lender by Pennsylvania Department of Banking; Rhode Island Licensed Lender. Century 21 Mortgage is an Equal Housing Lender. Each CENTURY 21 real estate office is independently owned and operated. Best Price Details -A customer must provide a complete, system generated Good Faith Estimate, listing a specific lender's name, that is dated the same day as the rate quoted by us. If such Good Faith Estimate indicates an equivalent or lower interest rate and closing costs package, for the same loan program that is offered by us and we have verified the accuracy of the rate and fees listed then we will have the option of beating that lender's total loan costs by $100 or paying the customer $500 ($750 for properties located in California) when they close with that lender and provide us with a copy of the signed Note and Final HUD-1 Settlement Statement. Best Response Details-To be eligible for this guarantee you must submit accurate and complete pre-approval or application information online between 8:30 a.m.- 6:30 p.m. Monday through Friday and 8:30 a.m. - 2:00 p.m. Saturday and Sunday Eastern Time. Cendant Mortgage is not responsible for system failures that prevent your submission from reaching us. Best Service Details-We guarantee your closing date - We will meet your requested closing date, or we will reduce your interest rate by 1/8 of one percent for the life of your loan. Approved, conventional, purchase loans only.
Financing Solutions
We invest in ListingBook for you.We invest in ListingBook for you.
The Ultimate Online Solution for Real Estate Agents and Their Clients
Listingbook™ is an MLS-wide online service that connects agents and their clients through an integrated platform of client management, sales productivity and direct marketing tools.
Designed to complement our MLS system, Listingbook™ automates, tracks and analyzes client activities in an agent-managed, real time environment that encourages collaboration and communication.
An Intelligent Virtual Assistant working 24/7 for agents, Listingbook™ saves agents and their clients time, agents are more knowledgeable, speeds the sale and results in more satisfied buyers & sellers, creating clients for life.
For Buyers Conducts instant property searches Obtains personalized service from agents Communicates instantly with agents
For Sellers Compares area sales in their neighborhoods Obtains showing feedback from their agents Receives monthly summaries from agents PLUS Daily Property reports!
The Ultimate Online Solution for Real Estate Agents and Their Clients
Listingbook™ is an MLS-wide online service that connects agents and their clients through an integrated platform of client management, sales productivity and direct marketing tools.
Designed to complement our MLS system, Listingbook™ automates, tracks and analyzes client activities in an agent-managed, real time environment that encourages collaboration and communication.
An Intelligent Virtual Assistant working 24/7 for agents, Listingbook™ saves agents and their clients time, agents are more knowledgeable, speeds the sale and results in more satisfied buyers & sellers, creating clients for life.
For Buyers Conducts instant property searches Obtains personalized service from agents Communicates instantly with agents
For Sellers Compares area sales in their neighborhoods Obtains showing feedback from their agents Receives monthly summaries from agents PLUS Daily Property reports!
31
We are Committed to Quality Service
We are Committed to Quality Service
We strive to provide outstanding service to our clients
Clients are invited to complete and return a Quality Service Survey and return it to our independent 3rd party research group
Consistent monitoring of service in order to assure highest and best quality.
We strive to provide outstanding service to our clients
Clients are invited to complete and return a Quality Service Survey and return it to our independent 3rd party research group
Consistent monitoring of service in order to assure highest and best quality.
We invest in View My Listing.We invest in View My Listing.
ViewMyListing.com is an advanced web based application.
ViewMyListing.com allows sellers to communicate online with their sales associate and the real estate company, view market statistics, request a face to face appointment with their sales associate, and even request a price evaluation!
The Seller Module will provide the seller the ability to: View activity on their listing Review showing feedback results Email the listing agent Email the real estate office Request an appointment Request a listing price evaluation View market conditions All the information is presented to the seller via a secure
login procedure.
In a service based industry where the timely transfer of information is critical, ViewMyListing.com real estate software provides the necessary links between all parties.
ViewMyListing.com is an advanced web based application.
ViewMyListing.com allows sellers to communicate online with their sales associate and the real estate company, view market statistics, request a face to face appointment with their sales associate, and even request a price evaluation!
The Seller Module will provide the seller the ability to: View activity on their listing Review showing feedback results Email the listing agent Email the real estate office Request an appointment Request a listing price evaluation View market conditions All the information is presented to the seller via a secure
login procedure.
In a service based industry where the timely transfer of information is critical, ViewMyListing.com real estate software provides the necessary links between all parties.
Service is about communication -- every step of the way!
33
The ValueThe Value
84% of sellers used a broker or agent to sell their home
81% of sellers used an agent that provided a broad range on services and managed most aspects of the sales transaction.
74% of sellers placed their home on the Internet with the assistance of a real estate agent
My mission statement“I strive to make the sale of your home and all of the associated activities free of stress, easy
to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
84% of sellers used a broker or agent to sell their home
81% of sellers used an agent that provided a broad range on services and managed most aspects of the sales transaction.
74% of sellers placed their home on the Internet with the assistance of a real estate agent
My mission statement“I strive to make the sale of your home and all of the associated activities free of stress, easy
to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
The value and importance of real estate professionals has not changed!
34
Century 21 versus RemaxCentury 21 versus Remax
Century 21 is viewed 40X more than Remax!
Century 21 is viewed 40X more than Remax!
Our Local Competitors can’t come close to the CENTURY 21 name
Our Local Competitors can’t come close to the CENTURY 21 name
century 21 VS. coldwell banker
century 21 35,500,000 coldwell banker 17,500,000
Total Pages Searched:53,000,000 GoogleBattle winner is century 21
century 21 VS. keller williams
century 21 35,500,000 keller williams 5,420,000
Total Pages Searched:40,920,000 GoogleBattle winner is century 21
century 21 VS. realty executives
century 21 35,500,000 realty executives 1,880,000
Total Pages Searched:37,380,000 GoogleBattle winner is century 21
century 21 VS. smith and associates
century 21 35,500,000 smith and associates 1,730,000
Total Pages Searched:37,230,000 GoogleBattle winner is century 21
century 21 VS. buyowner
century 21 35,500,000 buyowner 182,000
Total Pages Searched:35,682,000 GoogleBattle winner is century 21
century 21 grant VS. century 21 real estate champions
century 21 grant 1,480,000 century 21 real estate champions 75,500
Total Pages Searched:1,555,500 GoogleBattle winner is century 21 grant
century 21 VS. coldwell banker
century 21 35,500,000 coldwell banker 17,500,000
Total Pages Searched:53,000,000 GoogleBattle winner is century 21
century 21 VS. keller williams
century 21 35,500,000 keller williams 5,420,000
Total Pages Searched:40,920,000 GoogleBattle winner is century 21
century 21 VS. realty executives
century 21 35,500,000 realty executives 1,880,000
Total Pages Searched:37,380,000 GoogleBattle winner is century 21
century 21 VS. smith and associates
century 21 35,500,000 smith and associates 1,730,000
Total Pages Searched:37,230,000 GoogleBattle winner is century 21
century 21 VS. buyowner
century 21 35,500,000 buyowner 182,000
Total Pages Searched:35,682,000 GoogleBattle winner is century 21
century 21 grant VS. century 21 real estate champions
century 21 grant 1,480,000 century 21 real estate champions 75,500
Total Pages Searched:1,555,500 GoogleBattle winner is century 21 grant
36
National AdvertisingNational Advertising
Grant Realty – A name you can trust!Grant Realty – A name you can trust!
Established 1974 Visual tours Dominant yellow page ad Showcased listings New Century Title on site SureClose – 24 hr access for
buyers and sellers during the contract/closing period.
ViewMyListing online service – sellers view all marketing on their property 24/7. Exclusive to us.
Century 21 Mortgage – available 7 days a week
Professional and knowledgeable Experienced, marketing
specialists, respected!
Established 1974 Visual tours Dominant yellow page ad Showcased listings New Century Title on site SureClose – 24 hr access for
buyers and sellers during the contract/closing period.
ViewMyListing online service – sellers view all marketing on their property 24/7. Exclusive to us.
Century 21 Mortgage – available 7 days a week
Professional and knowledgeable Experienced, marketing
specialists, respected!
Brent Laugesen 727-735-1510
38
Seller Service Pledge – My Personal Commitment to QualitySeller Service Pledge – My Personal Commitment to Quality
21 points of differentiation Commitment to service Agreement between
you, the seller and my CENTURY 21® office.
21 points of differentiation Commitment to service Agreement between
you, the seller and my CENTURY 21® office.
Is there any reason why we can’t sell your property?Is there any reason why we can’t sell your property?
40
Competitive Market AnalysisEstablishing the perfect price for your home!
Competitive Market AnalysisEstablishing the perfect price for your home!
Your Market Analysis will include:
Recent Sales includes Short Sales
Current Listings
Under Contract
Expired Listings
Your Market Analysis will include:
Recent Sales includes Short Sales
Current Listings
Under Contract
Expired Listings
• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?
One Stop Shop ConceptOne Stop Shop Concept
My Goal in working with you is to:
• Reduce the anxiety and apprehension of your home selling process
• Simplify your move
• Provide convenience and savings
• Extend additional value of quality services
• Offer peace of mind
The CENTURY 21® Connectionssm Program
The CENTURY 21® Connectionssm Program
The power of the CENTURY 21 ConnectionsSM Program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.
C21 Connectionssm Programs C21 Connectionssm Programs
• The largest inspection service company in the US.
• One-stop solution to over 50 different inspection types – from radon to termites.
CENTURY 21® Home Protection Plan® CENTURY 21® Home Protection Plan®
• Statistics from NAR, show that home warranties help:– sell homes for 2.2% higher – increase odds of selling by
29% – sell homes 15% faster– reduce the possibility of
post-sale litigation. – Years 2 – 5 coverage for
new home sales
45
Referral ServicesReferral Services
World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property
With over 8,000 offices and 143,000 sales associates worldwide
CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe
World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property
With over 8,000 offices and 143,000 sales associates worldwide
CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe
46
The Century 21 System has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all
those surveyed mentioned the CENTURY 21 brand!
The Century 21 System has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all
those surveyed mentioned the CENTURY 21 brand!
“Please tell me which real estate agencies you have ever seen or heard of?”
(Results are based on all brands mentioned regardless of order)
“Please tell me which real estate agencies you have ever seen or heard of?”
(Results are based on all brands mentioned regardless of order)
The Power of the BrandLeader in Brand Awareness
1 Source: 2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between March 6th - October 2nd, 2006 by Millward Brown, a leading global market research organization.