listing presentation

©2009 Century 21 Real Estate LLC. Century 21® is aregistered trademark licensed to Century 21 Real Estate LLC.Equal Housing Opportunity.

Real Estate Services Marketing Proposal

Especially Prepared For:

Caroline Quagliaroli327 Brainard Rd Unit 315Enfield, CT 06082

For Marketing the PropertyLocated at:

327 Brainard Rd Unit 315

Presented By:

Mary LaMesa RealtorCentury 21 Alaimo & Corrado25 Palomba DriveEnfield, CT 06082

Office: 860-253-3285Office Fax: 860-745-1766E-mail: [email protected]: 860-253-3285Mobile: 860-202-7166

December 15, 2009

December 15, 2009

Caroline Quagliaroli327 Brainard Rd Unit 315Enfield, CT 06082

Dear Caroline:

Thank you very much for giving me the opportunity to present the enclosed proposalto market your home. I appreciate the time you spent with me reviewing the featuresof your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Century21 Alaimo & Corrado to represent you. We have represented many families in thisarea concluding transactions that realize maximum value in a reasonable time. I hopeyou will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us indetermining the market value and pricing of your home. I hope the informationincluded on me and Century 21 Alaimo & Corrado will confirm that I am bestqualified to market your home.

Very truly yours,

Mary LaMesa Realtor, REALTOR®

CENTURY 21 at a GlanceDescriptionCentury 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, withapproximately 8,000 independently owned and operated franchised broker offices in more than 68 countries andterritories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation (NYSE:H).

PositionCentury 21 Real Estate LLC has achieved a great level of brand awareness with consumers in the real estatemarketplace. A recent study shows that the CENTURY 21 System is a clear leader, remaining the most recognizedname in real estate and the real estate company consumers think of first*. The System has the largest broker networkand greater global coverage than any other real estate brand and is dedicated to providing buyers and sellers of realestate with the highest quality service possible.

Franchise SupportThrough franchise support, field support and marketing and recognition personnel, Century 21 Real Estate LLC offersworld-class service to its System franchisees, brokers and sales associates. This ensures that CENTURY 21 Systemmembers are aware of all the tools, programs and initiatives available to them. Century 21 Real Estate LLC usesmany means including technology, telecommunications, the Internet, group meetings and virtual trainingopportunities to communicate these benefits to its members.

TechnologyAs technology and the Internet continue to play significant roles in the real estate industry, Century 21 Real EstateLLC has embraced these advances, becoming a leader in the arena of real estate technology.

MarketingThe CENTURY 21 System is well-known throughout the real estate industry for its stellar marketing programs. Fromits leading promotions, to its unique, national advertising campaign, Century 21 Real Estate LLC has captured theattention of consumers and real estate professionals alike.

Corporate PhilanthropyCentury 21 Real Estate LLC is a proud supporter of Easter Seals. Since 1979, the CENTURY 21 System has raisedmore than $86 million to support Easter Seals in its efforts to help children and adults with disabilities lead moreindependent lives. In 2005, Century 21 Real Estate LLC was recognized as the top corporate sponsor for Easter Sealsfor the third consecutive year, with over $5.6 million raised for this important cause. The System was also named theall-time leading corporate sponsor for Easter Seals.

About Realogy CorporationRealogy Corporation is primarily a provider of real estate and relocation services. With more than 15,000employees, Realogy provides these services to business and consumers around the world. More information aboutRealogy, its companies, brands and current SEC filings may be obtained by visiting the Company's Web site athttp://www.Realogy.com.

*Source: 2004 Ad Tracking Study. The survey results are based on 1560 telephone interviews (via computer assisted program) with a national random sampleof adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brandawareness questions are based on a sample of 1560 respondents with a margin of error of +/- 2% at 90% confidence level. The study was conducted betweenJanuary 11th - October 2nd, 2004 by Millward Brown, a leading global market research organization.

Mary LaMesa Office: 860-253-3285Office Fax: 860-745-1766E-mail: [email protected]: 860-253-3285Mobile: 860-202-7166

A Powerful Brand Name

Most Recognized Name in Real EstateWhen homebuyers and sellers think about real estate, they think ofthe CENTURY 21 brand. In fact, according to a national survey*, theCENTURY 21 brand was the most recognized name in real estate. Putthe power of this international brand name to work in your localmarket to help sell your home faster for the best price possible, orhelp you find the next place you'll call "home sweet home."

Award-winning AdsCENTURY 21 Advertising is an effective combination of television and print bringing the CENTURY 21message to millions of consumers worldwide.

TelevisionThousands of commercials from the "Gold Standard" advertising campaign air on Primetime, Early Morningand Late Night Network TV, Cable Networks and Syndicated programming.

PrintAd placements in a variety of popular consumer publications reach a wide spectrum of potential first timehome buyers.

Global PresenceToday, our world is a global village. For home sellers, that means thatyour next buyer could be anyone from around the corner to aroundthe world. And for those looking to buy outside of their local area, theInternet is your key. With over 146,000 sales associates in over 68countries and territories, Century 21 Real Estate LLC is part of thelargest real estate referral network in the world - connecting potentialbuyers and sellers and real estate professionals around the globe!

*Source: 2004 Ad Tracking Study. The survey results are based on 1560 telephone interviews (via computer assisted program) with a nationalrandom sample of adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within thenext two years. Brand awareness questions are based on a sample of 1560 respondents with a margin of error of +/- 2% at 90% confidence level.The study was conducted between January 11th - October 2nd, 2004 by Millward Brown, a leading global market research organization.


We Are The LeAder in FuTure ConsiderATion PreFerenCeFuTure ConsiderATion: Future usage consideration among active market consumers is the strongest and significantly higher than most other real estate brands mentioned.

In prior years, the CenTurY 21 System was among the top 2 in future consideration. Now we have overtaken the competition!

“How likely are you to consider choosing each of these brands the next time you buy or sell a home?” (Base: Plan to buy or sell in the next 2 years)

Since 1999, the CenTurY 21 System has continued its reign as the nation’s most recognized brand in real estate!

According to a study conducted by Millward Brown, a global market research organization, consumers were not only universally more aware of the CenTurY 21 Brand, we were also considered to be the best-known name in the business, among consumers who plan to purchase or sell a house in the next two years or who have bought or sold a home in the past two years. In addition, CenTurY 21 Agents are considered knowledgeable and easy to work with by real estate customers. now that’s branding!

CenTurY 21® Brand – Recognition, Awareness, Preference!

ALmosT uniVersAL BrAnd AWAreness*

LeAder in BrAnd AWAreness: The CenTurY 21 System holds the strongest presence in the category.

Since 1999, the CenTurY 21 System has had the highest brand awareness level when compared to any other real estate organization surveyed and is the most recognized name in real estate.

“Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned, regardless of order.)

CENTURY 21: 97%

Re/Max: 93%

Coldwell Banker: 89%

Prudential: 75%

ERA: 51%

GMAC: 38%

Keller Williams: 33%

Weichert: 18%

Realty Executives: 14%

CENTURY 21: 60%

Re/Max: 54%


Prudential: 36%

ERA: 20%

GMAC: 19%


Weichert: 13%


our AgenT PreFerenCe ATTriBuTes imProVed signiFiCAnTLYIn 2008, a year in which our advertising and messaging focused more heavily on CenTurY 21 System members, Agent image improved significantly across key attributes.

ComPAred To 2007, The CenTurY 21 sYsTem eXPerienCed inCreAses in:

“Has Agents that are knowledgeable and well-informed” +79% | “Has Agents you are comfortable working with” +25%“Has Agents you can trust” +23% | “Has Agents that listen and understand goals” +17%

“Based on anything you have seen or heard or any impressions you may have, which of these agencies, if any…?”

We Are in ToP 3 For LikeLihood To reCommendLikeLihood To reCommend: The CenTurY 21 Brand, RE/MAX and Keller Williams lead the industry on likelihood to recommend.

“How likely are you to recommend (brand) to someone else?” (Base: Aware of brand)

CENTURY 21: 33%

Re/Max: 32%



Prudential: 23%


GMAC: 16%

ERA: 15%

The Gold Standard


Leadership in Technology

Century21.comOur award-winning corporate site helps make buying, selling and evenowning real estate easier with features including:

For Buyers

w Listings: Features approximately a quarter million properties.

w Home Notifier: Alerts you when a CENTURY 21 listing comeson the market that meets your search criteria.

For Sellers

w List My Property: Submit a profile of your home to up to fiveCENTURY 21 offices to create a customized marketing plan foryour home.

For Owners

w Home Planner: Arrange furniture in a room without lifting a finger and calculate the amount ofpaint, wallpaper or carpet you'll need to redecorate.

w One-stop Shopping: Take advantage of convenient and cost-saving product and service offers.

System ResourcesThe one-stop-shopping extends to our brokers and agents as well.CENTURY 21 System members have access to our private intranet site —a complete online resource center that includes marketing materials,training tools, industry news, business development guidelines, and muchmore.

Top-Notch TrainingBuying or selling a home can be a very complex, complicated process. Thereare disclosures to make, title searches to run, home inspections, applicantscreenings and of course price negotiations. CENTURY 21 brokers and salesassociates have access to the best Web-based real estate training in theindustry, so you can rest easy knowing your home sale or purchase in thehands of a well-trained real estate professional.


Your On-line Resource

Buying and selling real estatesignifies a time of change.Whether making a local or longdistance move, the process canbe challenging for any consumer.You can benefit from theassistance of a trustworthy andknowledgeable resource.

CENTURY 21 real estate brokers and sales associates are equipped with the trainingand expertise to guide you through the process of buying and selling real estate.Whether you are searching for a house, condo, commercial property or vacant lot,explore Century21.com and get connected to thousands of property listings.

Century21.com is your online resource for buying, selling, financing and homemaintenance information. From calculating monthly payments using the homemortgage calculators, to designing that perfect home using the interactive roomplanner, CENTURY 21 home buying and selling tools can bring you closer to makingyour real estate dreams a reality.

So, come inside our house and let Century21.com be your ultimate guide to buyingand selling real estate.

CENTURY 21 in 68 countries, 8,000 offices, 146,000 agents.


Steps and Strategies for Successful Selling

Step 1: Creating a Marketing Plan

Create a marketing plan for your home that will help distinguish it in yourlocal marketplace and attract buyers to your property. This may includeadvertising in the newspaper, posting your listing on the Internet, holdingan open house and more. CENTURY 21 Sales Professionals often use theCENTURY 21 Customized Marketing System to create a personalizedselling program for clients. Its purpose is to sell a home at the best pricepossible in the shortest amount of time.

Step 2: Setting the Price

A key part of the marketing plan is setting the list price. If a home ispriced too low, it may cost you money. If a home is priced too high,potential buyers may be scared away. To determine the best asking pricereview the cost of recently sold homes, evaluate the competition andstudy marketplace trends. CENTURY 21 Sales Associates are trained touse this information to help you reach the right asking price. It is alsohelpful to discuss other terms and conditions, such as timing and itemsthat can be included with the sale of the home. Both of these can makeyour home more attractive to potential buyers.

Step 3: Showtime

Now it's time to get your home ready for the spotlight.Start with a good cleaning, then eliminate any clutter, adda fresh coat of paint and tidy up the yard. Talk to your realestate professional about other tips that can help boost ahome's curb appeal and impress potential buyers oncethey're in the door. One way to make a home moreattractive is to purchase a Home Protection Plan. Thisinsurance protects you, the seller, from paying repair orreplacement costs of major items during the listing period.It also protects the buyer during their first year ofhomeownership.

In addition, make sure you are aware of all the federal,state, and local disclosure laws. This information can beobtained by the specific local and federal governmentagencies or from your local CENTURY 21 Office.


Steps and Strategies for Successful Selling

Step 4: Protecting Yourself

In some cases, a home sale can also be an invitation for danger. Here are some things you can do to makethe process safer.

w Ask for identification. w Ask for pre-approval letters. w Lock up and hide collectibles and valuables w Remember "For Sale" signs bring in buyers. Do not allow your children to open doors to strangers. w If you have pets, make sure they are controlled. w Remove any dangerous items. w Talk to your CENTURY 21 Sales Professional about additional safety tips to help protect you and your

family.

Step 5: Making the Deal

A buyer has made an offer - now it is time to negotiate. Rely on yourreal estate professional to guide you through this process. He or shewill help you arrive at an acceptable price, terms and conditions.Once you have accepted an offer, help keep the deal together bymeeting deadlines and criteria, including home inspections,appropriate buyer visits, scheduled deposits and other steps. In fact,during this period there may be a renegotiation of the accepted offerprice depending on the outcomes of these visits. As the closing nears,you may also need to perform repairs or do additional work to thehouse as agreed upon in your contract. In addition, you will need tohave the house "broom clean" prior to the closing so that the buyercan complete a final walk through. When you finally arrive at theclosing table, come prepared with the appropriate certificates andapprovals as required by your town, county and state. Ask theappropriate agency or get a list of what you need from your localCENTURY 21 Office. Once the money has exchanged hands and allthe papers signed it's time to hand over the keys and concentrate onyour next big project - getting YOUR new home in order.


Customized Marketing SystemCENTURY 21 professionals have been helping people sell their homes for over 30 years. Weunderstand the process can help you sell your home as quickly and at the best price possible.

With the CENTURY 21 Customized Home Marketing System, you will receive professional,personalized service. Your CENTURY 21 professional will monitor all the details and coordinate allthe marketing activities for the sale of your home, including showing your property to qualifiedbuyers, presenting all written offers, and facilitating the closing.

In addition to basic marketing services like local advertising, yard signs, open houses, multiple listingservices (MLS, where available), competitive market analysis, and required property disclosures, theCustomized Home Marketing System also offers proprietary marketing tools to provide you withsuperior service when selling your home.

The CENTURY 21 Customized Marketing System offersproprietary marketing tools to assist you in selling your home.

w CENTURY 21 Internet Marketing Programwww.century21.comwww.century21espanol.comCENTURY 21 State sitesNeighborhood ProfilesE-mail Communication

w CENTURY 21 National Advertising

w CENTURY 21 Global Referral Network

w CENTURY 21 Seller Service Pledge®

w CENTURY 21 Quality Service Survey

w CENTURY 21 1-800-4HOUSES

w CENTURY 21 MortgageSM Services

We know you want to sell your home quickly, at the right price and with as few worries as possible.Let us show you how effective the CENTURY 21 Customized Marketing System can be.


Determining the Value of Your Home

A Comparative Market Analysis (CMA) is essentialto determine the value of residential property.Location and characteristics of the property arethe key elements in determining value. Therefore,the basis for valuation is similar properties in yourarea. The market analysis takes into account theamount received from recent sales of comparableproperties and the quantity and quality ofcomparable properties currently on the market.The desired end result is to find a price that willattract a willing and able buyer in a reasonabletime.

Once the value of your home has been determined, you can decide on an offering price that willachieve your goals. Generally, the price should not exceed the value by more than 5% or potentialbuyers may not even make offers. Naturally, if you want to sell quickly your asking price should bevery near the value.

The following are a few things to keep in mind about pricing:

w Realistic pricing will achieve maximum price in a reasonable time.

w Your cost or profit desire is irrelevant; the market determines the price.

w The cost of improvements are almost always more than the added value.

w Houses that remain on the market for a long time do not get shown.

w A house that is priced right from the beginning achieves the highest proceeds.


The Importance of Intelligent Pricing

Figure 1 - Percentage of Buyers by Asking Price

Figure 2 - Activity versus Timing

Figure 3 - The Effect of Overpricing

Determining the best asking price for a homecan be one of the most challenging aspects ofselling a home. It is also one of the most impor-tant. If your home is listed at a price that isabove market value, you will miss out on pro-spective buyers who would otherwise be primecandidates to purchase your home. If you list ata price that is below market value, you will ulti-mately sell for a price that is not the optimumvalue for your home. As Figure 1 illustrates,more buyers purchase their properties at mar-ket value than above market value. The percentage increases as the price falls even further belowmarket value. Therefore, by pricing your property at market value, you expose it to a much greater

percentage of prospective buyers. Thus increasingyour chances for a sale while ensuring a final saleprice that properly reflects the market value ofyour home.

Another critical factor to keep in mind when pri-cing your home is timing. A property attracts themost attention, excitement and interest from thereal estate community and potential buyers whenit is first listed on the market (see Figure 2). Im-proper pricing at the initial listing misses out on

this peak interest period and may result in your property languishing on the market. Eventuallyleading to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore,your home has the highest chances for a fruitful salewhen it is new on the market and the price is rea-sonably established.

We can give you up-to-date information on whatis happening in the marketplace and the price,financing, terms, and condition of competingproperties. These are key factors in getting yourproperty sold at the best price, quickly and withminimum hassle.


Subject Property Profile for

327 Brainard Rd Unit 315

The following features have been identified to aid in the search forproperties that are comparable to yours. This will help indetermining proper pricing for your home.

Assessment: 90,580

Tax Amount:

Acres:

Year Built: 1988

Total Rooms: 4

Bathrooms: 2

Exterior:

Basement:

Fuel: GAS

Fireplaces:

Garage:

Attic:

Deck:

Exterior Feat:

Mill Rate:

Aprx SqFt: 1,015

Lot:

Levels: 1

Bedrooms: 2

Design:

Basement: share

Heating: WAIR

Cooling: CAIR

Cars:

Driveway:

Floors:

Interior Feat:


Comparative Market Analysis Summary

Currently On The Market

Address Beds Baths Sqft Sold Price List Price L$Sqft S$Sqft Settled314 Ashmead Commons 2 2.0 1190 $152,900 $128.49327 Brainard Rd 2 2.0 1179 $154,900 $131.38

Average of 2 Properties: $153,900 Min: $152,900 Max: $154,900 Median: $153,900

Under Contract

Address Beds Baths Sqft Sold Price List Price L$Sqft S$Sqft Settled106 Ashmead Commons 2 2.0 1190 $153,000 $128.57


Recently Sold

Address Beds Baths Sqft Sold Price List Price L$Sqft S$Sqft Settled211 Ashmead Cmns 2 2.0 1105 $143,000 $149,400 $135.20 $129.41 10/23/09412 Ashmead Cmns 2 2.0 1184 $148,000 $152,500 $128.80 $125 08/18/09304 Ashmead Commons 2 2.0 1144 $152,000 $156,900 $137.15 $132.87 06/30/09



Comparable PropertiesCurrently On The Market314 Ashmead CommonsList Price: $152,900 DOM: 92List$ SqFt: $128.49 Sold$ SqFt: Assessment: Apx SqFt: 1190 Year Built: 1988 MLS #: G540769Bedrooms: 2 Acres: Style: RanchBathrooms: 2.0 Lot: Levels: 1.0Total Rms: 4.0 Basement: Cars: Attic: Storg Basement: Garage: Deck: Floors: Carp Int Feat: BlcnyHeat: Wair Cool: Fireplaces: Remarks: Second Floor Unit*Origional Owner* Move In Condition*Newer Central

Air*OpenFloor Plan*Atrrium Doors Lead To Deck* A Must See>

Currently On The Market327 Brainard RdList Price: $154,900 DOM: 89List$ SqFt: $131.38 Sold$ SqFt: Assessment: Apx SqFt: 1179 Year Built: 1988 MLS #: G541079Bedrooms: 2 Acres: Style: RanchBathrooms: 2.0 Lot: Levels: 1.0Total Rms: 4.0 Basement: Cars: Attic: None Basement: Garage: Deck: Floors: Carp Int Feat: Heat: Wair Cool: Fireplaces: Remarks:

Under Contract106 Ashmead CommonsList Price: $153,000 DOM: 71List$ SqFt: $128.57 Sold$ SqFt: Assessment: Apx SqFt: 1190 Year Built: 1988 MLS #: G538241Bedrooms: 2 Acres: Style: RanchBathrooms: 2.0 Lot: Levels: 1.0Total Rms: 4.0 Basement: Cars: Attic: None Basement: Garage: Deck: Floors: Carp Int Feat: CeilfnHeat: Wair Cool: Fireplaces: Remarks: Great,Move-In Condition, 2nd Flr, Unit--Features Private Deck

OverlookingExpansive Lawn & Trees.Open Floor Plan,B/Bar,Master BedW/Fbath,Laundry In Unit, Newer Appl,Large Basement Storage.Pets Welcome!!


Comparable PropertiesRecently Sold211 Ashmead CmnsList Price: $149,400 Sold Price: $143,000 DOM: 252List$ SqFt: $135.20 Sold$ SqFt: $129.41 Assessment: Apx SqFt: 1105 Year Built: 1988 MLS #: G517029Bedrooms: 2 Acres: Style: RanchBathrooms: 2.0 Lot: Levels: 1.0Total Rms: 4.0 Basement: Cars: Attic: None Basement: Garage: Deck: Floors: Carp Int Feat: CeilfnHeat: Wair Cool: Fireplaces: Remarks: Great 2 Bedroom,2 Bath First Floor Ranch Unit In Ashmead

Commons!TastefullyDecorated Unit Features Open Floor Plan,Breakfast Bar,GreatCloset Space & Central Air.Master Bdrm W/Fbath& Double Closets.Laundry InUnit,Basement Storage. A Great Buy!

Recently Sold412 Ashmead CmnsList Price: $152,500 Sold Price: $148,000 DOM: 227List$ SqFt: $128.80 Sold$ SqFt: $125 Assessment: Apx SqFt: 1184 Year Built: 1988 MLS #: G513128Bedrooms: 2 Acres: Style: RanchBathrooms: 2.0 Lot: Levels: 1.0Total Rms: 4.0 Basement: Cars: Attic: None Basement: Garage: Deck: Floors: Carp Int Feat: Heat: Wair Cool: Fireplaces: Remarks: Wonderful 2 Bedroom/2bath Ranch Unit Setteled In The Private Back Of

TheComplex! Freshly Painted, Newer Carpets And Appliances. New Gas Furnace,Faucets And Interior Doors! Spacious Open Floor Plan. Pets Allowed!

Recently Sold304 Ashmead CommonsList Price: $156,900 Sold Price: $152,000 DOM: 37List$ SqFt: $137.15 Sold$ SqFt: $132.87 Assessment: Apx SqFt: 1144 Year Built: 1988 MLS #: G526706Bedrooms: 2 Acres: Style: RanchBathrooms: 2.0 Lot: Levels: 1.0Total Rms: 4.0 Basement: Cars: Attic: None Basement: Garage: Deck: Floors: Wood Int Feat: OpenflHeat: Wair Cool: Fireplaces: Remarks: Beautifully Maintanied & Updated This Sunny, Open Floor Plan, Upper

Level,Garden Style Condo Is An Excellent Value. Wood Floors In Lr/Dr And Kitchen.Remodeled Kitchen With Counter Bar, Granite Counters, Remodeled Baths. LargeMaster Suite. Great Closets


Comparative Market Analysis327 Brainard RdUnit 315

314 AshmeadCommons

327 Brainard Rd 106 AshmeadCommons

211 Ashmead Cmns

Status A A D CList Price $152,900 $154,900 $153,000 $149,400List$ SqFt $128.49 $131.38 $128.57 $135.20Sold Price $143,000Sold$ SqFt $129.41

Contract Date 10/28/09 09/11/09Sold Date 10/23/09DOM 92 89 71 252MLS # G540769 G541079 G538241 G517029Assessment 90,580

Mill Rate 23.88 23.88 23.88 23.88Tax Amount 2383 2355 2383 2355Aprx SqFt 1,015 1190 1179 1190 1105Acres Lot

Year Built 1988 1988 1988 1988 1988Levels 1 1.0 1.0 1.0 1.0Total Rooms 4 4.0 4.0 4.0 4.0Bedrooms 2 2 2 2 2Bathrooms 2 2.0 2.0 2.0 2.0

Design Ranch Ranch Ranch RanchExterior Vinyl Vinyl Vinyl VinylBasement share Basement Heating WAIR Wair Wair Wair Wair

Fuel GAS Gas Gas Gas GasCooling CAIR Fireplaces Cars Garage

Driveway Attic Storg None None NoneFloors Carp Carp Carp CarpDeck Interior Feat Blcny Ceilfn Ceilfn


Comparative Market Analysis327 Brainard RdUnit 315

412 Ashmead Cmns 304 AshmeadCommons

Status C C List Price $152,500 $156,900 List$ SqFt $128.80 $137.15 Sold Price $148,000 $152,000 Sold$ SqFt $125 $132.87

Contract Date 06/16/09 05/27/09 Sold Date 08/18/09 06/30/09 DOM 227 37 MLS # G513128 G526706 Assessment 90,580

Mill Rate 23.88 23.88 Tax Amount 2372 252209 Aprx SqFt 1,015 1184 1144 Acres Lot

Year Built 1988 1988 1988 Levels 1 1.0 1.0 Total Rooms 4 4.0 4.0 Bedrooms 2 2 2 Bathrooms 2 2.0 2.0

Design Ranch Ranch Exterior Vinyl Vinyl Basement share Basement Heating WAIR Wair Wair

Fuel GAS Gas Gas Cooling CAIR Fireplaces Cars Garage

Driveway Attic None None Floors Carp Wood Deck Interior Feat Openfl


Comparative Market Analysis Statistics

Graphic Analysis of Currently On The Market Properties

Summary Statistics of 2 Properties:

Average Price: $153,900High Price: $154,900Low Price: $152,900

Median Price: $153,900Average $ per SqFt: $129.94Average Year Built: 1988

Average Days On Market: 90


Comparative Market Analysis Statistics

Graphic Analysis of Recently Sold Properties

Summary Statistics of 3 Properties:

Average Price: $147,666High Price: $152,000Low Price: $143,000

Median Price: $148,000Average $ per SqFt: $129.09Average Year Built: 1988

Average Sale Price % List Price: 96.56%Average Days On Market: 172


Pricing Your Property to Sell

Pricing your property correctly is crucial. You want to sellyour property in a timely manner at the highest pricepossible. Current market conditions determine the value.

Pricing too high or too low can cost you time and money.Realistic pricing will achieve a maximum sale price in areasonable amount of time.

Analysis of the comparable propertiessuggests a list price range of:

$145,900 to $149,900


Pricing Strategy

General Rules…Let's review some important considerations. There are certain factors that arebeyond our control and certain factors that are within our control. Thosefactors outside of our control are: the location of the property, the finishedsquare feet and types of rooms and the amenities that are in place. Thosefactors we can control are: the appearance of the property inside and out,how aggressively we market the property and the price, including terms. It iscritical for us to accept those factors that are beyond our control and to focuson pricing and preparation.

Local Market Observations…Our condo market is currently slow. Inventory is high though the expandedfirst time homebuyer tax credit should assist after the first of the year. Also thecurrent interest rate situation should continue to experience relatively lowmortgage rates.

Suggested Price Strategy…My analysis of the comparable properties suggests a list price range of$145,900 to $149,900. This range should achieve your primary goal which isa reasonably quick sale.


Seller’s Estimated Proceeds

Proposed Selling Price

1st MortgageAttorney's FeeBrokerage FeeHome Warranty PolicyState Conveyance TaxTransfer TaxRecording Fee Approximate Net Proceeds

$143,000

$600

$8,580

$715$357$50

$132,698

DISCLAIMER: Items and amounts presented are estimates only.


Marketing Plan of Action

First Week on the Market

- Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. - Take property photos. - Prepare property flyer/brochure. - Submit property listing with photos to select real estate websites.

Second Week on the Market

- Schedule Virtual Tour. - Invite local Realtors to tour home. - Prepare and place advertisements with select print and online media outlets.

Third Week on the Market

- Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Sunday Open House.

On-going

- Handle incoming calls and schedule showing appointments. - Update owner on showings. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies. - Review price based on agent input & market conditions.

ASAP

- Obtain an acceptable contract on your property!


Preparing Your Home

Doing whatever you can to put your house's best faceforward is very important if you want to get close to yourasking price or sell as quickly as possible. Short of spendinga lot of money, there are several steps people can take tomake their home show better:

w Sweep the sidewalk, mow the lawn, prune the bushes,weed the garden and clean debris from the yard.

w Clean the windows (both inside and out) and makesure the paint is not chipped or flaking. And speakingof paint, if your home was built before 1978, newfederal law gives a buyer the right to request a leadinspection. If you think you might have some problems,do the inspection yourself beforehand and make anyfixes you can.

w Be sure the doorbell works.

w Clean and spruce up all rooms, furnishings, floors,walls and ceilings. It's especially important that the bathroom and kitchen are spotless.

w Organize closets.

w Make sure the basic appliances and fixtures work. Get rid of leaky faucets and frayedcords.

w Make sure the house smells good: from an apple pie, cookies baking or spaghetti saucesimmering on the stove. Hide the kitty litter.

w Put vases of fresh flowers throughout the house.

w Having pleasant background music playing will also help set your stage.

The first impression a buyer has is the appearance of your home.Give yourself every advantage!


Relocation Services

No matter how far you go, moving and relocation canbe overwhelming. Find out how CENTURY 21Certified Relocation Specialists can help. Theyunderstand the relocation process inside and out, andare equipped with the tools and resources needed tohelp you have the best move possible.

Find out how CENTURY 21 leadership in technologycan help make selling your home as easy as possible.

Pick a Specialist:

Individual Relocation: Let a CENTURY 21 Relocation Professional handle all the details, fromputting your house up for sale to helping you get adjusted to your new community and meetingyour neighbors. Relocating involves many steps, including marketing your current property, securingfinancing, bidding on a new home, meeting contractual deadlines and much more.

CENTURY 21 Relocation Professionals have the tools and resources needed to help make yourmove as stress-free as possible.

Corporate Relocation: CENTURY 21 Relocation Professionals specialize in corporate relocation andcan help ensure a smooth transition for a single employee, a whole department or an entirecorporation. Consider us part of your team. The CENTURY 21 System is the largest residential realestate organization in the world. With 8,000 offices, we can relocate your employees across townor around the globe. Our detailed-oriented Relocation Specialists specialize in taking care of yournumber one asset — your employees.

Military Relocation: You serve our country. We are here to serve you. CENTURY 21 professionalsare ready to assist our men and women in uniform with all their housing needs. Members of theUnited States military go where they are needed. Sometimes that means traveling from a smallhometown to an exotic far-away city. CENTURY 21 Relocation Specialists have what it takes to getour uniformed men and women where they need to go.


Packing TipsA few general things you need to know about packing:w Keep boxes to 50 lbs or less. Put heavy items in small boxes and light items

in big boxes. w Pack non-breakables tightly in smaller boxes, so they're not too heavy. w Buy clean newsprint to wrap items, and bubble wrap for padding. w Pack breakables loosely in plastic storage bins with lots of bubble wrap. w Rent furniture pads. w Mark your boxes by room, so you know exactly where everything goes. Color

coding or using a number system works great (i.e., red stickers for bedroom or 1 for bathroom).

w Write "FRAGILE" on all boxes with breakables and stack these boxes on top. Packing the big thingsBeds: Tie bed frames together with tape or rope. Then label the pieces so they're easy to reassemble.Bureaus: Fill drawers with clothes or fragile, well-wrapped items. Cover with a blanket or furniture pads and rope securely.Tables: Remove legs, pad and tie together. Put nuts and bolts in a bag and tape under tabletop.Big appliances: Empty, defrost and drain the fridge, freezer and dishwasher. Clean the interiors and put accessories inbags. Stuff towels between washer sides to prevent rotating and tape down moveable parts. Cover with blankets and tie.Computers, TVs, & Electronics: Use original packaging, or buy electronic-specific boxes.

Packing the small (but still important) thingsSmall appliances: Put your microwave, VCR, etc. into boxes, and cushion with wadded paper.Books: Pack them flat in small cartons, alternating bindings. Try to keep each box under 30 lbs.Clothing: Pack hanging items, including drapes, in wardrobe boxes. Leave small items in drawers.Collectibles: Wrap fragile items in bubble wrap and tape securely.CDs: Pack upright and cushion with newspaper.Kitchenware: Stack pots & pans, and cushion with paper. Put a few of these items in the "open first" box.Dishes: Never stack them flat. Wrap each piece in bubble wrap. Pack plates & saucers on edge, with cups & bowlsplaced around them.

Packing the awkward thingsChairs: Wrap arms & legs with bubble wrap. Leave slipcovers on or buy chair bags for protection.Bicycles: Loosen the handlebars and turn them sideways. Cover chains and pedals to keep grease off other items.Mirrors, artwork & frames: Wrap small pieces in newsprint and pack in mirror boxes. Cover larger pieces withcardboard, tape securely and stand them along the truck's sides or inside wardrobe boxes.Lawn furniture: If heavy or bulky, disassemble. Put nuts and bolts in a bag and tie together.Rugs: Roll up and secure with rope or tape.Plants: Put in plastic bags with air holes, then in boxes. Water before you leave.Power and garden tools: Wrap all sharp edges and use plenty of cushioning to prevent injury. Tape long-handled toolstogether and place small ones in boxes.Lawn mowers/yard edgers: Empty gasoline from all tanks, and check for oil leaks.Garage & attic stuff: Use medium-sized boxes for spray paints, brushes, car waxes, etc. Throw away oily rags oranything combustible.Pets: Always keep them in a pet carrier up front with you. Ask your vet how to make their, and your, move lesstraumatic.


Moving ChecklistTwo months prior to Moving Dayw If you will use a mover, get a few estimates from moving companies. w If you will move yourself, get costs from at least two truck rental companies. w Create a floor plan of your new home for furniture and appliance placement. Use our Home Planner.w Make an inventory of your household goods and begin to remove clutter (start with the basement, attic,

garage, and other storage areas).w Start a file for all your moving paperwork (estimates, receipts, etc.).w Arrange to transfer school records.w Choose a mover (or truck rental company). w Get your new home ready - Contact painters, carpenters, plumbers, roofers etc., so your home is ready

when you arrive. Remember to change the locks on all the doors in your new home.w Visit Smoothmoves.com for tips on moving with children.

Six weeks prior to Moving Dayw Obtain and fill out post office change-of-address cards.w Subscribe to the paper in your new hometown to learn more about your new community.w Make arrangements for storage if necessary.w Ask your doctor or health plan provider for referrals, and obtain all medical records.w Have antiques, pieces of art, and other valuables appraised. w Clean all closets and drawers. w Start using foods and cleaning supplies that cannot be moved.

Four weeks prior to Moving Dayw Schedule disconnection of all utility services at your old home, and connection of them at your new one.

Be sure to disconnect the day after you leave and connect the day before you arrive. If you have"last month" deposits with services, such as the telephone company, request your refund.

w If you are moving yourself, reserve a rental truck.w If you are packing yourself, obtain packing materials and start packing items you won't need until after

you arrive at your new house. See our Packing Tips.w Arrange for cleaning and repair of furniture, drapes, and carpeting.w Arrange for special transportation of your pets and plants if necessary.w Check with your insurance company to see how your possessions are covered during transit. w Make any travel plans necessary for your move.w Check to see if you need any moving permits.w Plan your moving sale. Remember to check with local authorities about restrictions.w Collect your important records -- Gather personal and family records, including medical and dental,

veterinary and school records; legal and financial documents; birth certificates, passports andinsurance documents.

Three weeks prior to Moving Day

w Properly dispose of items that cannot be moved, such as flammable liquids.w Prepare auto registration for transfer (if moving to another state).w If you are moving in or out of an apartment, arrange for use of the elevator.w Make child-care arrangements for moving day.w Hold your moving sale.


Moving Checklist ContinuedTwo weeks prior to Moving Dayw Arrange for disposal of anything not sold at your moving sale.w Service your car in preparation for the move. If you're moving from a warm climate to a cold one, check

your antifreeze. w Return any borrowed items (including library books) and retrieve any loaned items. w Cancel newspaper delivery.w Notify any creditors of your move.w Transfer prescriptions and be sure you have an adequate supply of medications on hand. w Assemble a file folder of information to leave for the new owner of your home.w Change your address - One week before your move, send change-of-address cards to everyone who will

need to contact you.w Pick up laundry -- Laundry tickets are easy to misplace, so ask for your things by name and not just by the

receipts you have.w Pack a travel kit:

Put aside critical items like a checkbook, credit cards, personal phone book, ID, flashlight, keys,toiletries, tools, paper plates, cups, towels, travel alarm clock, aspirin, bandages and games for the kids.Also, pack a suitcase with clothing and other personal items.

One day prior to Moving Dayw Transfer your bank accounts.w Take animals to vet for immunization, if necessary.w Close and empty your safe-deposit box.w Settle any bills with local businesses.w Drain power equipment of oil and gas. Drain water hoses.w Find new homes for plants that will not be moved.w Confirm any travel reservations.w Drain your waterbed.w Defrost refrigerator and freezer, propping doors open. w Let movers pack your belongings (unless it's a do-it-yourself move).w Disconnect and prepare major appliances for move.w Set aside anything that will travel in your car so it will not be loaded on the truck.w Pack a box of items that will be needed first at the new house. Clearly mark this box "Load Last."w Obtain cash or traveler's checks for the trip and to pay the movers. w Confirm arrival time of your moving van/truck.w If moving yourself, dismantle beds and other large furniture.

Moving Dayw If using a mover, be sure someone is at the old house to answer questions.w Note all utility meter readings.w Read your bill of lading and inventory carefully before signing. Keep this paperwork in a safe place.

Delivery Day - Again, be on hand to answer any questions.

w Check your belongings carefully and note on the inventory paperwork any damaged items.w On an interstate move, be prepared to pay the driver before your possessions are unloaded.w Supervise unloading and unpacking.w Be prepared to pay your mover with cash, certified check, or traveler's checks unless other arrangements

have been made in advance.


What CENTURY 21Brokers and Sales Associates Offer

w The CENTURY 21 referral network is an extensive national and international network ofoffices and sales associates.

w CENTURY 21 real estate professionals have extensive and targeted local knowledge.

w CENTURY 21 professionals are an integral part of the local real estate network.

w CENTURY 21 brokers and sales associates put you in the MLS and pay buyers agents themarket rate.

w CENTURY 21 real estate professionals can help ensure only the most qualified buyers arevisiting your home.

w CENTURY 21 real estate professionals will assist you from listing to closing.

w The most exposure and the best marketing plan to help you get the value you deserve.

w The best service. Period.— We know the process.— We understand your needs.— We will respond quickly.— We will respect your time.

w CENTURY 21 real estate professionalsdedicate themselves to making the process ofselling your home as easy and as successfulas possible.

Is there any reason why we can't sell yours?


In Conclusion

You should choose Mary LaMesa because:

w I will provide you with excellent service and support.

w I have made a thorough market analysis of your home.

w I have developed a winning marketing plan.

w I will make every effort to market your home promptly.

w I have the resources of CENTURY 21 behind me.

Let Me List Your Home Now!


CENTURY 21® Seller Service Pledge®

CENTURY 21 real estate professionals are dedicated to making the process of selling your home as easy as possible. Below youwill find the 21 pledge points offered in support of helping you.

1. Dedicate myself to making the process of selling your home as easy and as successful as possible.

2. Respect you, your needs and be honest and forthright.

3. Hold your best interests in the highest regard throughout the process.

4. Value and respect your time, being as efficient and effective as possible.

5. Understand your needs and respond quickly.

6. Use my base of experience, knowledge, tools and the most up-to-date training to best serve you.

7. Provide regular progress reports throughout the process and discuss with you comments received about your property.

8. Explain each step of the process and act as a guide to help you make the most informed decisions.

9. Make recommendations to enhance the marketability of your property.

10. Use a written Competitive Market Analysis and local market information to help you set the right listing price to sell yourhome and get the value you deserve.

11. Review various financing alternatives and assist you in determining those which best enhance the saleability of yourhome.

12. Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help bestmarket your property.

13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to localordinances.

14. Provide worldwide exposure for your property on the Internet, including posting your property on Century21.com, a sitewhich receives millions of visitors each month.

15. Explain local real estate procedures and regulations.

16. Show your property to pre-qualified buyers.

17. Utilize the CENTURY 21 System of thousands of offices to expose your property to potential buyers referred to my office.

18. Utilize the vast and powerful resources of the CENTURY 21 System to get you the results you deserve, includingleveraging the Network of 8,000 offices and 146,000 agents worldwide.

19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so youunderstand all implications prior to any acceptance.

20. Upon acceptance of an offer to you, pre-settlement (escrow) activities throughout the closing process will be monitoredas permitted by law or local practice.

21. Assist you in finding your next home, or offer to refer you to another office in another location.


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