listing presentation
DESCRIPTION
Sample listing presentationTRANSCRIPT
Susan and Michael Collins
prepared especially for:
San Diego, CA 92128
Prudential California Realty
16969 Bernardo Center Drive
prepared by:
858-618-5612
Property located at:
San Diego, CA 92128
16029 Caminito Tomas
Jessica Foote
Thousands of home sellers have learned that Prudential California Realty
surrounds its clients in a total experience unmatched anywhere. Your
Prudential California Realty professional is committed to enhancing that
signature experience … and its rewarding results.
The Power of Prudential California Realty
Prudential California Realty is a part of HomeServices of America,
a Berkshire Hathaway affiliate.
• $10+billioninannualsalesvolume
• Over14,000transactionslastyear
• Oneofthetopfivebrokeragesinthenation
• ThelargestcompanyinthePrudentialRealEstate
internationalnetwork
• Over3,000salesassociatesin58officescollaboratetolocate
thebestbuyersandpropertiesfortheirclients
v 2
11
It’s important to know the real estate company you
choose is backed by the power, authority and assets of
a global leader. Prudential California Realty is owned
by HomeServices of America, a Berkshire Hathaway
affiliate — so you can choose us with exceptional
assurance.
Berkshire Hathaway
• WarrenE.Buffett–ChairmanoftheBoard,
ChiefExecutiveOfficer
• $109billionmarketcapitalization
• $69billionincashandinvestedassets
HomeServices of America
• 400offices
• 20,000salesassociates
• 180,000+closedbrokeragetransactions
• $57.7billioninvolume
Strength You Can Rely On
The Prudential name brings buyers to your door. 96% of consumers worldwide recognize
Prudential — and our company spends over $90 million in advertising every year to keep that
name top-of-mind. Your agent will leverage that power, drawing on our international network
and vast experience to get you the most rewarding results.
Our Name Connects With Buyers Everywhere
Prudential Real Estate Network
• 62,000 sales professionals in 1,940 offices
• $129.4 billion in sales volume
• 406,000 transaction sides
The Prudential brand on your home makes an
immediate impression, and Prudential connections
help us find your buyers anywhere.
California Title Company
An industry leader serving counties throughout
Southern California from regional offices in
San Diego, Orange County and Los Angeles.
HomeServices Lending
An affiliate of Wells Fargo Home Mortgage,
AAA-rated company.
Disclosure Source
The California real estate industry’s premier
provider of natural hazard (NHD), tax and
environmental disclosure information.
A subsidiary of Fidelity National Financial.
Pickford Escrow
One of the largest full-service escrow companies
in the state, with more than 30 offices in
Southern California.
First American Home Warranty
Has provided over 1 million homeowners with
high quality service since 1984. Rated “A”
(Excellent) by A.M Best.
1031 Exchange Advantage
Has helped thousands of investors successfully
complete 1031 exchange transactions, allowing
them to sell and buy property as a tax-deferred
transaction.
Quality One-Stop Services
All service companies are not created equal.
Prudential works only with the best — so you can
confidently entrust the many facets of your home
sale to one central contact.
Rev
7.09
Though homebuyers may use several information sources in their search process,
they are most likely to find the home they purchase through a real estate sales
professional and the Internet.
How Buyers Find Their Homes
v 09 11
Percentages may not equal 100% because of rounding.
Source: The National Association of Realtors® Profile of Home Buyers and Sellers, 2011.
Friend/relative or neighbor: 6%
Real Estate Professional: 38%
Home builder: 4%
Print newspaper ad: 2%
Direct from seller: 2%
Internet: 37%Yard sign/open house sign: 11%
Home book or magazine: Less than 2%
Anyone can find a buyer for your home. The challenge is to create
the kind of demand for your property that attracts more buyers and
gets you the best outcome. That requires a careful mix of strategies,
including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property
marketing plan designed to get you optimum results. Then we’ll
orchestrate every detail to ensure a successful close.
Attracting Buyers: A Multi-Channel Approach
It takes a skillful combination of marketing techniques to direct maximum
attention to your home. Your agent will devise a custom plan designed to
bring qualified buyers to your door.
Your agent is part of a powerful network of Prudential professionals in this
market and across the country. They constantly share leads and information
to help find the right buyers for their clients through a number of channels:
• Private agent intranet nationwide
• National convention
• Regular branch meetings
• Special networking events
• Broker caravans
• Contacts throughout the real estate community
Focused Collaboration
A commitment to collaborating for you
Any company can say it has connections. But how many actually
use them? Prudential agents are dedicated to actively and regularly
sharing connections and resources on your behalf. That’s because
of a company-wide business philosophy they also share: working
together is a powerful way to benefit clients.
Sweeping Online Exposure
Home buyers once searched the newspaper for properties. Now, 87% of them start their search on the Internet.* And they don’t stop at one or two websites — they explore a whole range of online real estate destinations.
To get your property extensive exposure and attract multiple competitive buyers, your agent will make sure your home is seen on all the key sites.
Sites subject to change. *National Association of REALTORS® Profile of Home Buyers and Sellers.
PrudentialCal.com
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Your property will be advertised on
over 300 websites including:
Aol.com
Arizona Republic
Chicago Tribune
Contra Costa Times
Cyberhomes.com
Desert Sun
eRealInvestor.com
FrontDoor (HGTV)
HotPads.com
Homefinder.com
Homes.com
Kiplinger
LATimes.com
LuxuryRegistry.com
Mercury News
Miami Herald
Monterey County Herald
MSN
NewYorkTimes.com
OCRegister.com
Oodle.com
Prudential.com
PrudentialCal.com
Realtor.com
Relocation.com
San Francisco Chronicle
SignonSanDiego.com
Trulia.com
U.S. News and World Report
Wall St. Journal
Washington Post
Yahoo Real Estate
Zillow.com
Online powerhouse:www.prudentialcal.com
When scanned into a smartphone, this unique barcode takes you directly to prudentialcal.com. Try it!
To capture the interest of buyers looking for properties in
Southern California and the Central Coast, your agent will promote
your home on prudentialcal.com. We don’t measure our traffic by
number of hits. (Just one visitor can generate 100 hits.) Instead, we
look at unique visitors. Every month prudentialcal.com attracts nearly
60,000 unique visitors from local, national and over 90 international
locations.* Our fast, user-friendly site gives visitors a wealth of
important listing data. They can also sign up to be alerted about open
houses, new photos, status and price changes, and listing activity.
Mobile access reaches buyers on the go
Now buyers can find your home on prudentialcal.com no matter where
they are — by accessing it on their mobile device. Buyers who are
looking for homes in your neighborhood will find your property as they
use their mobiles to search homes for sale and open houses within your
city or zip code.
When they drive by and like what they see, they can view full website-
level details about your property — including up to 35 photos. If they
already have your address, they can enter it in our new Location Search
to find your property. Mobile access makes it simple for buyers to email
your agent on the spot and schedule a showing of your home.
Rev
7.10
Need to download a QR Reader app? Just search for “QR Reader.”
Since 87% of buyers start their home searches online, we start by
promoting your home on the websites they visit first and most often.
But we don’t stop there.
We closely monitor online buyer interest in your property via a smart,
exclusive system called Online Seller Advantage, which incorporates
web traffic from sites including Yahoo and Trulia. We email this data
to you every week, so you know what level of interest your property is
generating among online homeseekers.
You’ll see how many visitors have viewed your property, how many
times your listing has come up in search results and how many buyers
have registered for alerts on homes like yours.
You’ll also get real-time information on the latest trends in your local
marketplace and homes that have just been listed or sold in your
neighborhood.
At Prudential California Realty, we do more than track data.
We use it. That’s why your agent will help you interpret the reports
and explore even more ways to create demand for your home.
Online Seller Advantage:Only From Prudential
At Prudential, you’ll never wonder how many online buyers are seeing your home.
Every week, you’ll see how many visitors have viewed your property on the most important real estate sites.
Get real-time information
on the latest trends
in your local marketplace.
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The majority of showings by sales associates on a new listing occur when the
house is first placed on the market. Sales agents arrange for their active, qualified
buyers to see a home when it is newly listed.
Once this group has seen the property, showing activity decreases to only those
buyers new to the market.
The Art of Home Pricing
Weeks on Market1 2 3 4 5 6 7 8
List Price
Sales Price
True Market Value
Weeks�on Market1 2 3 4 5 6
Num
ber
of B
uyer
Sho
win
gs
Effect of Over-Pricing on Time and Selling Price
It’s important to position your home at the best price during its
first market exposure.
Proven Pricing Strategy
Setting your home’s price correctly is the key to
successful results. Guided by Prudential expertise,
you’ll be able to make that decision with complete
confidence.
Establishing the right pricing for your home is crucial to a successful sale. Rather
than setting a fixed price, your agent can use a powerful, proven Prudential strategy
called Value Range Marketing (VRM) to determine a price range for your home.
Generally, it will extend from a figure higher than your home’s “fixed price” value
to one designed to attract value-conscious buyers and initiate negotiation.
How well does it work? Three out of four sellers using VRM rated their experience
as “good” or “excellent.”
Value Range Marketing benefits you by:
• Eliminating the worry of underpricing
or overpricing your home
• Increasing the likelihood of finding
the right buyer by exposing your
property to a wider range of buyers
• Getting your home on the “shopping lists”
of more buyers looking in your
specific area
• Creating an environment for serious
negotiation
• Bringing you and your buyer
together faster
• Keeping your property competitive
in the marketplace
Smooth Transactions
Prudential California Realty devotes talent, time and resources to managing your
home transaction. In serving you, your Prudential professional is backed by a team
of experts, all working together to give you a smooth and successful outcome.
Sophisticated transaction technology keeps you updated.
To complement your agent’s responsive service, you’ll be authorized to access a
secure website where you can review your documents and check the real-time
status of your transaction anytime, from any computer — even after escrow closes.
This powerful technology also streamlines the complex documentation process and
ensures that every aspect is handled accurately.
They include:
• Skilled legal counsel
• Dedicated transaction coordination
• Supportive management team
$234.88
Poway Unified
Central Forced Air
RANCHO BERNARDO
135
3
MLS#:
Beds:
110038350
3 Baths:
$/Sq Ft:
DOM:
ACT FAST, TO POSTPONE SCHEDULED TRUSTEE SALE. HAVE SHORT SALE APPROVAL AND BUYER WALKED!! Desireable location, highly upgraded, dual masters,gleaming hardwood floors. Close to Bernardo Heights Commuunity Club.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Arch. Style: Contemporary Complex Features:
Cooling:
Sq Ft:
List Price:
1,554
365,000 Sold Price:
# 1
Fencing: Full Pool: N/K
School District: Spa:
11874 Caminito De Las Missiones, San Diego 92128
$211.71
Poway Unified
Central Forced Air
RANCHO BERNARDO
60
3
MLS#:
Beds:
110053766
3 Baths:
$/Sq Ft:
DOM:
UNIQUE IN THE QUALITY UPGRADES. DUAL PANEL WINDOW THROUGHOUT,LAMINATE FLOORING,NEW CARPET AND PAINT. CUSTOM BUILT BEAUTIFUL WOODBOOK SHELVE IN 2ND BEDROOM. UPGRADED KITCHEN APPLIANCES WITH COMMERCIAL STOVE AND MORE. WITHIN WALKING DISTANCE TO GYM, SWIM ANDTENNIS.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Greenbelt Arch. Style: Complex Features:
Cooling:
Sq Ft:
List Price:
1,554
329,000 Sold Price:
# 2
Fencing: Full Pool: N/K
School District: Spa:
11863 CAMINITO DE LAS MISSIONES, SAN DIEGO 92128
$225.16
Poway Unified
Central Forced Air
RANCHO BERNARDO
14
3
MLS#:
Beds:
110061636
3 Baths:
$/Sq Ft:
DOM:
Highly upgraded 2 BD + Den home in Tierra Del Sol includes stainless steel appliances in the kitchen, gorgeous tile flooring in the entry, downstairs den, guest bath, dining room and kitchen.Upgraded berber carpeting in bedrooms and living rooms. The entire house has been painted and has newer wood blinds. The patio has interlocking brick pavers, an inground spa andmountain views. The two car garage also has extra storage cabinets.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Mountains/Hills Arch. Style: Complex Features:
Cooling:
Sq Ft:
List Price:
1,554
349,900 Sold Price:
# 3
Fencing: Partial Pool: N/K
N/K
School District: Private Below GroundSpa:
16082 Caminito Tomas, San Diego 92128
Property Currently for Sale
$145.03
Poway Unified
Central Forced Air
RANCHO BERNARDO
323
3
MLS#:
Beds:
100071353
3 Baths:
$/Sq Ft:
DOM:
APPROVED SHORT SALE - 30K BELOW MKT! This wonderfully kept townhome is centrally located close to freeway, shopping, recreation, schools, and much more...yet situated in atranquil country setting. Features include enclosed patio, gas fireplace to make you cozy on cold nights, separate laundry room, mirrored closet doors, light laminate flooring, french doors,shutters on windows...and MUCH MORE! All appliances included! Perfect turnkey investment opportunity or already set up for first-time homebuyer.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Mountains/Hills Arch. Style: Contemporary Complex Features:
Pool,Spa/Hot Tub Cooling:
Sq Ft:
List Price:
1,599
231,900 Sold Price:
# 4
Fencing: N/K Pool: Below Ground,
N/K
School District: Community/Common,Yes
Spa:
17463 Fairlie, San Diego 92128
Property Pending Sale
313,000
$210.05
Poway Unified
Central Forced Air
RANCHO BERNARDO
77
3
MLS#:
Beds:
110013193
3 Baths:
$/Sq Ft:
DOM:
Back on Market. Beautiful condiminium with SFR feel large and spacious with private patio and panormanic views. This property is located in highly sought after Rancho Bernardo area.Located in the Tierra Del Sol Development. A must see REO!
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Arch. Style: Contemporary Complex Features:
Cooling:
Sq Ft:
List Price:
1,523
319,900 Sold Price:
# 5
Fencing: N/K Pool: N/K
School District: Spa:
16096 Caminito Tomas, San Diego 92128
380,000
$253.86
Poway Unified
Central Forced Air
RANCHO BERNARDO
81
3
MLS#:
Beds:
110013877
3 Baths:
$/Sq Ft:
DOM:
Dual Master Suites, Eat-in Kitchen,Newer Appliances,Ground-level Bedroom,Decorator touches everywhere. Large,"Very Private" large lush backyard w/ Covered Patio, Fireplace in LivingRoom. Plus, Bernardo Heights Community Center & Poway School District.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Mountains/Hills Arch. Style: Complex Features:
Cooling:
Sq Ft:
List Price:
1,554
394,500 Sold Price:
# 6
Fencing: Full Pool: Below Ground,
School District: Spa:
11893 Caminito De Las Missiones, San Diego 92128
285,000
$214.33
Central Forced Air
RANCHO BERNARDO
13
3
MLS#:
Beds:
110033028
3 Baths:
$/Sq Ft:
DOM:
REGULAR SALE - Seller will consider offers between $289,000 & $329,000. Immaculate 3BD/3BTH Townhome with beautiful views & with one of the bedrooms & one of the bathroomson the first floor. Home features remodeled kitchen with granite counters, fresh paint, new carpet, new wood floors in kitchen & entry, fireplace, indoor laundry, vaulted ceilings, formaldining room & a separate breakfast area, central AC/Heat & garage. See supplemental remarks for more info.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Arch. Style: Complex Features:
Cooling:
Sq Ft:
List Price:
1,535
329,000 Sold Price:
# 7
Fencing: Full,Gate Pool: Below Ground
School District: YesSpa:
16120 Avenida Venusto, San Diego 92128
365,000
$236.49
Central Forced Air
RANCHO BERNARDO
24
3
MLS#:
Beds:
110033444
3 Baths:
$/Sq Ft:
DOM:
TRADITIONAL SALE! Beautiful home in the much desired Tierra Del Sol complex of Rancho Bernardo. The property features: vaulted ceilings, bedroom on the 1st floor that is great for ahome office, dual master suites, newer carpet, designer paint throughout, granite counter tops in the eat-in kitchen, hardwood floors in the living spaces/stairs, and granite surround fireplace.Get ready to hang the home sweet home sign because this house is priced to sell make an appointment today.
Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:
View: Arch. Style: Complex Features:
Cooling:
Sq Ft:
List Price:
1,554
367,500 Sold Price:
# 8
Fencing: Partial Pool: Below Ground,
School District: Spa:
16022 Caminito De Linda, San Diego 92128
Property Recently Sold
Active Properties
Address Sold PriceList PriceSquare FeetDOMSold DateBABD
11874 Caminito De Las Missiones
3 3 135 1554 $365,000
11863 CAMINITO DE LAS MISSIONES
3 3 60 1554 $329,000
16082 Caminito Tomas 3 3 14 1554 $349,900
69.7 1554 $347,967
Pending Properties
Address Sold PriceList PriceSquare FeetDOMSold DateBABD
17463 Fairlie 3 3 323 1599 $231,900
323 1599 $231,900
Sold Properties
Address Sold PriceList PriceSquare FeetDOMSold DateBABD
16096 Caminito Tomas 3 3 77 1523 $319,900 $313,0009/16/2011
11893 Caminito De Las Missiones
3 3 81 1554 $394,500 $380,0007/11/2011
16120 Avenida Venusto 3 3 13 1535 $329,000 $285,0008/18/2011
16022 Caminito De Linda 3 3 24 1554 $367,500 $365,0008/16/2011
48.8 1541 $352,725 $335,750
Summary of Comparable Properties
16096 Caminito Tomas $319,900.00 $313,000.00 $205.52-2.16 %77
11893 Caminito De Las $394,500.00 $380,000.00 $244.53-3.68 %81
16120 Avenida Venusto $329,000.00 $285,000.00 $185.67-13.37 %13
16022 Caminito De Linda $367,500.00 $365,000.00 $234.88-0.68 %24
SOLD AVERAGES: $335,750.00 48.8 $217.90$352,725.00 -4.97 %
Listing Category Lowest Price Highest Price Average Price Average Price/Sq.Ft.
Active Listings
Pending Listings
Sold Listings
Expired Listings
$329,000
$231,900
$319,900
$0
$365,000
$231,900
$394,500
$0
$347,967
$231,900
$352,725
$0
$223.92
$145.03
$228.82
$0.00
CUMULATIVE AVERAGES: $330,466.67 $310,864.00
Sold Property Analysis
Address List Price Sold Price DOM % Change Sold Price/Sq.Ft.
$199.26
Summary Analysis
Cumulative Analysis
$293,600.00
3
$329,000
$347,967
$365,000
$223.92
70
Total Number of Listings:
Lowest Listing Price:
Average Listing Price:
Average Price/Sq Ft:
Average Days on Market:
1989Average Age/Year:
Active Properties
Highest Listing Price:
Comparable Property Statistics
1
$231,900
$145.03
323
Total Number of Listings:
Average Listing Price:
Average Price/Sq Ft:
Average Days on Market:
1980Average Age/Year:
Pending Properties
Lowest Listing Price: $231,900
Highest Listing Price: $231,900
4
$335,750
$380,000
$217.74
49
Total Number of Listings:
Average Sold Price:
Highest Sold Price:
Average Sold Price/Sq Ft:
Average Days on Market:
1987Average Age/Year:
Sold Properties
Lowest Sold Price: $285,000
Comparable Property Statistics
CMA Properties
Marketing Planner
Sign And Complete Listing Papers
Input Listing Into Multiple Listing Service
Order Lock Box To Be Placed On Property
Order Sign To Be Placed On Property
Preview Property On Office Caravan
Pass Out Flyers To Neighborhood For Open House
Advertise In Local Newspaper
Hold Open House
Review Pricing Strategy
Jessica Foote
REALTOR®, MBA
I am a REALTOR® with Prudential California Realty specializing in serving the communities within the Poway Unified School District.
These include: Carmel Mountain Ranch, Poway, Rancho Bernardo, 4S Ranch, Del Sur and Santaluz to mention a few. I am a San Diego Native however, and thus am well versed in many communities across the county!
My specialty is in selling homes; yet I love to help my buyers purchase the home of their dreams! The majority of my business is from referral. Whether you are a buyer or seller, you can expect the highest level of service.
Prior to real estate I obtained a B.A. in Sociology and an MBA in Finance from Pepperdine University. Professionally, I worked in Corporate Marketing and Finance, which seamlessly complements my real estate expertise. Just think, when you select me to list your home, you are hiring a Realtor, Marketing Manager, and Pricing Expert!
On the personal side, I have been blessed with a fabulous family. I have been married to my husband Josh, for 5 years and we have two sons, Miles and Micah. The things I enjoy most include: a good double espresso, playing basketball & golf, shopping with my four sisters, volunteering, watching HGTV design shows, and networking both online and in face-to-face settings.
If you would like to connect with me online: you can find me on Facebook, Twitter, or on my blog at: http://jessicafoote.posterous.com. To schedule a connect face-to-face, feel free to contact me directly via email: [email protected] or call me on my cell phone at (858)335-8165.
If you have any questions about San Diego, real estate related or not, I am your go-to-girl! As a San Diego Native, I can provide you with the latest and greatest information about America’s Finest City. I look forward to connecting with you!
(c)858.335.8165 (w) http://jessicafoote.prudentialcal.com (e) [email protected] (dre) 01861694
Independently owned and operated.
Marketing Plan for
Michael and Susan Collins
16029 Caminito Tomas, San Diego, CA 92128
Prepared by Jessica Foote, Prudential California Realty
P R E P A R A T I O N F O R M A R K E T I N G L A U N C H
Stage the home (if needed)
When buyers visit your home, the most critical moment happens as they walk up to the front door
and step inside. I’ll collaborate with a professional stager to ensure that your home looks its most attractive,
both in photographs and in person.
Schedule professional photographer
Images are the key to every element of marketing your home. Our skilled photographer will capture exquisite
shots that show the beauty and appeal of your exceptional home to its best advantage.
Create custom property website
Not only do 90% of real estate buyers start their property searches online — but affluent consumers are
even more likely to use the Internet.* Our experts will create an elegant online showcase for your home that
speaks to these buyers and makes it easy for them to find out more. Features will include a photo gallery,
property information, a narrated tour and map.
Establish Quick Response (QR) code
To make it easy and fast for buyers to visit your home’s website, we’ll create a code prospects can scan
with their smart phones to capture your web address instantly. We’ll display it in all of your home’s print
marketing and, if desired, display it on the For Sale sign.
Design property brochure
We’ll create a full color, four page property brochure to convey the unique features of your home.
It will include your website address along with your Quick Response code.
Independently owned and operated.
M A R K E T I N G L A U N C H
Initiate eBlast to Prudential network
We will send an email blast about the availability of your property to the agents in our Prudential network.
Upload property details on Multiple Listing Service
We’ll make information about your property available to the entire brokerage community by including it
in the MLS, expanding your property to a large pool of agents and prospective buyers.
Host office preview
To tap into our office’s local network of buyers, I will invite the agents from my office to personally
tour your property.
Schedule broker preview
We’ll invite brokers from throughout our area to tour your property during an exclusive preview.
Send letter to surrounding homeowners
We’ll let your neighbors know that your property is on the market and tell them about its features.
Neighbors often have friends and colleagues who might be interested in moving into your neighborhood.
eMail Just Listed announcement
We’ll let the local brokerage and business community know that your property has come on the market through
a Just Listed eCard.
Send direct mail postcard
We will design and mail a full-color postcard featuring your property to our prospective buyers, to our
proprietary contact lists and to local homeowners.
Host weekend open houses
Based on your schedule and with your consent, we’ll host public open houses to attract potential buyers who
might not have heard about your property from their real estate agents.
Advertise in Open Homes digital magazine
Your open house also will be advertised in our online Open Homes magazine. Posted weekly on our company
website, this digital publication also has an extensive online distribution throughout the region among brokers
and buyers.
Independently owned and operated.
S T R A T E G I C O N L I N E M A R K E T I N G
Broadcast your property to the top real estate sites
Your property will be promoted on these highly visited sites (this is a partial list of sites that will feature
your home):
Prudentialcal.com: Our proprietary website, which attracts 25,000 unique visitors every week,
from over 90 countries and international territories.
PrudentialRealEstate.com: The national Prudential Real Estate site.
Zillow.com: Featured Premier Listing Status
wsj.com (Wall Street Journal)
realtor.com
redfin.com
frontdoor.com
yahoo.com
trulia.com
Jessicafoote.co
Your home on YouTube
Our video experts will generate a dynamic montage of your home’s professionally photographed images,
enhanced by an expertly written script, professional narration and evocative music. We’ll upload this multimedia
commercial for your property to YouTube, the Number Two Internet search engine in the world.
Your video will be downloadable, so you can easily share it with your circle of contacts. There’s also a
Send to Friend feature that encourages interested buyers to show your home to others, bringing it to the
attention of even more potential buyers.
Post your listing on major social media sites
Social media is quickly becoming the go-to source for information for consumers worldwide. We will capitalize
on this trend by posting information (including a link to your property website) on sites including Facebook, Craigslist,
Twitter and LinkedIn.
Independently owned and operated.
S T R A T E G I C P R I N T A D V E R T I S I N G
Advertise in Pomerado Newspaper Publishing: Poway News Chieftan/RB & 4S Ranch News Journal
M A R K E T I N G P L A N O N G O I N G A N A L Y S I S
Feedback from showings
Feedback from agents and buyers who look at your property gives us valuable information for marketing your home.
It helps us understand what objections we may need to overcome and what features should be highlighted to
effectively showcase it. We’ll give you this feedback by phone or email, whichever you prefer.
Marketing and activity updates
You’ll receive regular updates on marketing and advertising we’ve placed for your property, along with a recap of the
number of showings your home has had. In addition, we will closely monitor online buyer interest in your property via
an exclusive system called Online Seller Advantage, which incorporates web traffic from sites including Trulia,
FrontDoor, Yahoo, CyberHomes and PrudentialProperties.com. We can email this data to you, so you know what
level of interest your property is generating among online homeseekers.
*California Association of Realtors; Pew Research Center Internet & American Life Projects